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Order Hape Now!
(Price increases go into effect 8/16)
Hape will be increasing prices on about 2/3 of it's line next week. We highly recommend you place your order now to get the lower prices.
You can place future ship of 9/15.
Free Freight is available at $750 (normally $1,000)
Welcome Jeff Griffith to the SRA Team

We are so pleased to welcome Jeff Griffith to our Team.
As we continue to grow, Jeff will initially assist us in a whole variety of roles including Inside Sales, Customer Service, and Tech Support.
Jeff previously worked at Toys & Co. for 17 years as Inventory Control Manager, followed by Internet Operations Manager.
Please feel free to reach out to Jeff at:
Sandy's Crystal Ball
I get asked multiple times each day, what I think shipping of merchandise will be like in October and November.
Many companies are saying they will be mostly caught up by then. They have many containers on the water, and feel somewhat confident about their rates of fulfillment.
I feel otherwise. I think their confidence is based on projections from 2019. There has been an unprecedented demand for product, and most manufacturers will not be able to catch up.
Many stores are reaching sales numbers that they've never seen before. They are ordering in much higher numbers than ever before.
Manufacturers in general have not been able to adjust their quantities quick enough to keep up with the demand.
I anticipate for retailers, great 3rd and 4th quarter sales. I also think for retail buyers, getting adequate inventory will be a very time consuming process.
Everyone Loves the
New MagnaTiles
In their best new product introduction ever, everyone seems to be ordering their new items.
The four great products, which are shipping in September, are
Our Top 10 Best Selling Christmas Books (EDC/Usborne)
The Nativity
$8.50 (1)
Twas The Night Before Christmas
$7.50 (1)
Baby's very First Noisy Book Christmas
$8.00 (1)
Noisy Touchy Feely Santa
$10.00 (1)
Little Stickers Nativity Play
$4.00 (1)
Peek Inside Christmas
$6.00 (1)
Winter Wonderland Book and Jigsaw Puzzle
$6.50 (1)
The Nutcracker
$7.50 (1)
Little Wipe Clean Christmas Activities
$3.50 (1)
Little Sticker Dolly Christmas
$4.50 (1)
EDC has FFA and Net 90 at 100 books or FFA and Net 30 at 50 books.
Green Toys - 20% OFF Special
Every item in the line, as part of a flash sale is 20% OFF.
Hurry, as this special ends August 13th.
Minimum order is $500. You get FFA and 20%!
Lincoln Logs, Tinker Toys
and K'nex!
Continuum Games now has 4 Lincoln Logs Sets ($21.00, $32.00, $42.00, and $82.00), 3 Tinker Toys Sets ($18.00, $21.00, and $31.00), and 15 K'nex Sets.
Minimum case packs are low, very low. You can order as little as 1 each.
On The Go
$18.00
100th Anniversary Tin
$42.00
100pc/10 Model Building Set
$8.75
"I need product, but I just don't have the time to place orders."
Would that apply to you? Do you feel that both being short on labor, and crazy influx of sales that you are barely keeping up.
The only time you have to place orders seems to be at 9PM, and then you're exhausted, and just want a break.
We are here to help. We want to make getting product as easy as possible for you. Below are some ideas to consider, based on what other retailers have done. They have reached out with-

"I have the ___ rack. It's nearly empty. I want you to fill it. Spend $400."
"Send me your top 10 best selling items that are in stock. Just send me minimums of each to try out."
"I need a refill on ___. Here's my inventory report. Order based on this, but put in some new items as well. Keep it at $600-$700."
"I'm sending by fax a long order that I hand wrote. Hope you can read it."

We have stores that send us pictures of products, and say "I need more of this". We have pictures of handwritten orders that are texted to us.
Our first choice with helping you is with an appointment. However, during this crazy time, our online ordering platform may be the perfect solution.
Whether it be phone, fax, text, B2B, or email, we are here to help you in every way possible.
Click here to visit our B2B Site https://sandyruben.b2baccess.com/
Sandy Ruben and Associates Road Reps
Boone Forst (SC) 828-260-1566 booneforst@gmail.com
Catherine Coury (NC) 732-841-9372 catherinecoury2@hotmail.com
Daryll Gunter (FL/GA) 850-838-6568 toysarecool@yahoo.com
Don Smith (GA) 919-749-8038 donsmithSRA@gmail.com
Karen Bortle (KY/TN) 913-787-3125 karenbortle@gmail.com 
Katherine Hodges (NC/SC) 919-244-8774 toyrep@nc.rr.com
Lizzie Lerner (FL) 312-838-1499 thetoyladyfl@gmail.com
Melanie Minery (NC/SC) 919.760.9358 m.minerytoyrep@gmail.com 
Misty Blalock Audish (NC/SC/VA) 704-258-7367 mbaudish@gmail.com 
Rachel Jones (VA/NC) 218-230-8898 toysalesrep@hotmail.com
Sandy Ruben (NC/SC/VA/AL/MS) 843-696-4464 sandyrubeninfo@gmail.com
Tom Darnell (TN/KY) 615-945-8939 darnelltoys@gmail.com
Valerie Bernstein (AL/TN/GA) 678-595-3062 valeriebernstein1@gmail.com