With the current market, business owners attempting to make an exit may have to wait a while to find a buyer with pockets full of cash. Even if they find a buyer that has the capital to make a deal, their financial status may change over the course of a long negotiation process. To not pursue potential buyers is almost like firing your sales team and waiting for an opportunity to show up at your front door.
Investing in good salespeople typically increases sales, so investing in a Business Broker or Business Intermediary (paid on commission) will not only increase your chances of finding qualified buyers, but will also lighten the load of the negotiation process so that you can remain focused on running your business.
A good business broker / intermediary will likely not have a qualified buyer for you immediately, as they first needs to learn about your Business, value it, and position it in the best possible light for the market. That process includes gathering a full understanding of your operation, as well as vetting for potential red flags.
As far as the marketing process goes, a confidential market campaign will start to attract as many buyers as possible, all confidential, utilizing the internet, relative internal databases and market research to find and contact potential strategic buyers.
This is where you will see the true benefits of hiring a Business Broker / Intermediary. They will efficiently screen and present qualified potential Buyers, ensuring that you are only speaking with legit candidates! These potential buyers will be financially screened and interviewed about what they are looking for, as not to waste the Seller's time and emotional effort. Once you enter the negotiation phase, a good business broker will make sure to follow protocol and provide a step-by-step process that recognizes potential roadblocks early in the negotiation process. Once a Business Broker has entered the “Due Diligence” phase, it is there goal to make finalizing the transaction as seamlessly as possible. Learn more about what CHV Group can offer here!
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