Message from our CEO, Veronica Cool

Amigos,



You know that feeling when you find $20 in your pockets? The first perfect weather day in Spring? That moment when you feel fabulous?

That is how May felt for us.

Me and the Cool Team get to make a difference as we work daily with our clients and partners to empower our communities.

For instance, we proudly collaborated with Southeast CDC, to facilitate the American dream of homeownership during the ¡Viva Baltimore! housing fair. The power of the trusted voice and the right message truly proved effective; this is what we do so well and the fulfillment of aiding so many young families is wonderful! This is one of our favorite projects!

Sometimes the story has to be told to drive change... I was honored to be invited back to the LeadingAge North Carolina Annual Conference & Expo, where I presented "Hispanic Workforce: Trends & Best Practices." Did you know that the Latino population in North Carolina has grown by a staggering 1400% since 1990? So if an organization has many job openings, consider recruiting Latinos. How can that be done effectively? Other than hiring us, you mean? LOL. My presentation provided some best practices including leveraging culturally appropriate messaging, in-language, through radio and social media, as well as consistently engaging with the community. A little secret: sometimes, a little Spanglish goes a long way!

Education and empowerment are at the core of our mission, reflected in our client work - the same work directly informs and educate our Latino community. Remember that Latinos represent over 78% of the incoming workforce and the median age is 28. Yes, engaging Latinos is important, but it's also vital to invest in their success - even the smallest steps make a significant impact on our collective society.

Thank you for being a part of this journey and helping us feel pretty fabulous.

Saludos, 

Veronica Cool

Tools to Engage at the

2023 Baltimore Immigration Summit

Mark your calendars! On Friday, June 2, 2023, Towson University and the Baltimore Mayor's Office of Immigrant Affairs (MIMA) will host the 10th Baltimore Immigration Summit. After a three-year hiatus, this event returns focusing on the theme of "Working Towards Equity: Strength and Transformation in Immigrant Communities."

Our very own Veronica Cool will be lending her expertise and insights as she joins the panel discussion on "Supporting Equitable Implementation of State, Local Policies and Programs Affecting Immigrant Latinx." Discussing how to effectively outreach to the Latino Community. Check out the informative agenda prepared for the summit!

Representation Matters in Disney & DC Universe!

Exciting news for DC Comics fans! Sasha Calle, the first Latina Supergirl, is making waves both on the screen and in the toy aisle with her very own Barbie doll. From her notable role in "The Young and the Restless" to her upcoming appearance in "The Flash," Sasha's journey is truly inspiring. Now Mattel has released a special Supergirl Signature Barbie modeled after Sasha herself. It's a powerful reminder that representation matters as we witness this significant milestone and celebrate the diversity it brings.

But that's not all! Disney's upcoming animated film, Wish, will feature the first Afro-Latina princess. Academy Award winner Ariana De Bose lends her voice to the character of Princess Asha. This film recognizes the diverse experiences of the approximately 6 million Afro-Latinos in the United States, who make up 12% of the country's adult Latino population.

These stories highlight the significance of seeing ourselves reflected in the media we consume. Representation fosters a sense of belonging and inspires future generations to dream big. 

In commemoration of Asian American and Pacific Islander (AAPI) Heritage Month, let's acknowledge the rich diversity of Asian Latinos living in the intersectionality of various complex cultures! Approximately 3% of Asian Americans identify as Asian Latino or Asian Hispanic.

To learn more, we invite you to read the UnidosUS report. 

Developing Effective Latino

Messaging Strategies

Unlock the potential of the growing Hispanic market! With 62.1 million Hispanics in the United States, engaging this demographic is essential for organizations. But it's not just about doing the right thing; there are economic benefits too.

Learn how cultural nuances, style, and tone play a vital role in creating marketing messages that resonate with Hispanics. Read our blog and start engaging this untapped audience!

Hispanic Heritage Month -

Start Planning Now!

As Hispanic Heritage Month approaches, now is the perfect time to start planning for meaningful engagement with the Hispanic community and your own employees. Our Hispanic Engagement Toolkit has been carefully crafted to provide organizations like yours with the essential tools needed to foster an inclusive environment.

Within the toolkit, you'll find a wealth of current Hispanic resources, facts, and engaging team-building activities. By leveraging our insights and tactics, you can create a workplace where diverse perspectives thrive, resulting in increased sales, profitability, and team satisfaction.

Federal Government Internships

The Federal government is hiring interns for 2023. As the largest and most diverse employer in the U.S., offering internships in various industries and sectors.



Working alongside experts, interns gain valuable skills, drive change, and make a positive impact. New opportunities are regularly posted on the Federal Internship Portal, so be sure to check frequently!

• June 1 - June 30: Immigrant Heritage Month
• June 1 - June 30: LGBTQ Pride Month
• June 1 - June 30: Caribbean American Heritage Month
• June 2: Baltimore Immigration Summit, Towson University and MIMA Baltimore (Baltimore, MD)
• June 3: 12th Annual LPN Feria Latina, Latino Providers Network MD (Baltimore, MD)
• June 3: The Health-A-Palooza, Latin American Youth Center (Hyattsville, MD)
• June 8: LGBTQ Community Connection: PRIDE - Our History, Our Future, organized by Chase Brexton Health Care (Baltimore, MD)
• June 10: Entrepreneurs Fair, El Poder de Ser Mujer (Silver Spring, MD)
• June 11: Run to Lead 5K Walk-Run, Congressional Hispanic Caucus Institute (Washington, DC)
• June 11: Caribbean-American Heritage Food, Music & Arts Festival (Silver Spring, MD)
• June 14: Flag Day
• June 15: LULAC Tech Summit 2023, LULAC (Chicago, IL)
• Hune 17: Immigrant and Refugee Community Resource Fair, MIMA Baltimore (Baltimore, MD)
• June 18: Father's Day
• June 19: Juneteenth
• June 22: Maryland Latinos Unidos: People's Policy Series
• June 24-25: Latin Fest, HOLA Baltimore (Baltimore, MD)
• June 26-30: Pharmacy Camp / Campamento de Farmacia, Notre Dame of Maryland University School of Pharmacy (Baltimore, MD)

Centro de Apoyo Familiar

A non-profit, HUD-approved comprehensive Housing Counseling Agency that provides free educational workshops as well as a full range of Housing Counseling services, including pre-purchase; foreclosure; non-delinquency post-purchase; and rental counseling. CAF serves annually over 15,000 low-income Latino and immigrant families.

Latin American Youth Center

The mission of the Latin American Youth Center is to empower a diverse population of youth to achieve a successful transition to adulthood through multi-cultural, comprehensive, and innovative programs that address youths’ social, academic, and career needs. 

Creative Alliance

Creative Alliance supports to area artists, promotes Baltimore as a center for creative production, acts as a positive force in our community, and advocates for cultural expression rooted in a sense of place.

Maryland Latinos Unidos

Maryland Latinos Unidos (MLU) is a statewide network of organizations, businesses, and individuals who support Latino and immigrant communities. We work within and with the Latino/Hispanic community in Maryland by supporting Latino-serving nonprofits, convening around public policy priorities, and working together in common cause.

Hispanic Access Foundation 

HAF improves the lives of Hispanics in the United States and promotes civic engagement by educating, motivating, and helping them access trustworthy support systems. Their initatives, programs, and grassroots outreach efforts are aimed at empowering and inspiring individuals to improve themselves and their families and, in turn, strengthen their communities and their country.

Emprendedores Latinos

Emprendedores Latinos is a Facebook group with tools and resources curated by our own Cool team to support Spanish-speaking business owners and entrepreneurs. Become a member today! There's no cost.

Los invitamos a participar en nuestro grupo de Facebook para Emprendedores, gratis, con recursos e informacion para crecer sus empresas.