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June 2023 Newsletter
FEATURED ARTICLE

Too Busy to Pick Fruit From the Marketing Tree
by Tim Fulton
Very often, I see small businesses overlook easy marketing opportunities. They must be too busy to pick fruit from the marketing tree.

I have been going to the same hairstylist at the same salon for over 20 years. She’s good and I am resistant to change. Plus, my wife says I have difficult hair to cut. I’m not sure what that means.

Last month, I had to cancel my haircut appointment at the last minute. I called when they were closed and left a vague voicemail about canceling. Rather than rescheduling the appointment, I decided, out of convenience, to try someone who was closer and maybe less expensive.

I halfway expected a call from the old hair salon. “Everything okay?” “Would you like to reschedule?” Nothing. Silence. I guess they're too busy to pick fruit from the marketing tree. They missed a golden opportunity to keep me as a customer. A simple phone call. I'm not sure I'll go back.


Tim Fulton
President, Small Business Matters
SBM THE PODCAST

In this episode, LinkedIn strategist Erin Andersen sits down with Tim and Taylor to share best practices for creating a successful LinkedIn strategy. The informative discussion explores the evolution of LinkedIn from a site primarily used for recruiting, to the business and networking platform we know today.

Erin provides insights on all things LinkedIn, from creating individual and company pages and engaging versus posting to finding top talent on the platform. Tune in to learn what not to do on LinkedIn and how to leverage the tool to expand your brand and become known as a thought leader.

About Erin Andersen
As a Career Transition Coach and LinkedIn Strategist, Erin Andersen has extensive experience in writing resumes and cover letters, creating LinkedIn pages that stand out during your job search, and coaching on how to land your next job. Her areas of expertise are Transition, Toxic Work Culture Navigation, and LinkedIn.

Erin also provides LinkedIn marketing strategy and training for small to medium-sized businesses regarding profile optimization and content strategy. She holds a Master of Science in Management from Wake Forest University and earned a BA in English Language from Furman University.
BOOK OF THE MONTH

On his 68th birthday, Kevin Kelly began to record some things he had learned about life that he wished he had known earlier for his young adult children. To his surprise, Kelly had more to say than he thought and kept adding to the advice over the years, compiling a life’s wisdom onto these pages.
 
Kelly’s timeless advice covers an astonishing range, from right living to setting ambitious goals, optimizing generosity, and cultivating compassion. He has wisdom for career, relationships, parenting, and finances, and gives guidance for practical matters ranging from travel to troubleshooting.
 
Excellent Advice for Living is aimed primarily at young people but speaks to all ages. This is the ideal companion for anyone seeking to navigate life with grace and creativity.

BOOT CAMP
SBM Boot Camp Kicks Off August 24

The Small Business Matters Boot Camp is designed to prepare small business owners and operators by giving them the tools necessary to steer their businesses in the right direction. Perhaps most importantly, you’ll have the opportunity to network with entrepreneurs that are battling the same challenges and obstacles that your business faces every day.

More than 3,000 small business leaders have participated in this training nationwide. Our next program begins on August 24, 2023, with five full days of executive development on the following Thursdays:

Aug. 24 | Sept. 14 | Oct. 26 | Nov. 30 | Dec. 15

Topics of discussion include:
  • Strategic Planning
  • Leadership
  • Marketing
  • Financial Management
  • Organizational Design

Can’t commit to consecutive classes? No worries, each monthly unit/class is standalone. Attend any missed classes during the next program series, or elect to have someone within your organization attend the unit that relates to their areas of expertise.
To learn more, contact tim@smallbusinessmattersonline.com
DID YOU KNOW?
Hiring Military Spouses
A great and untapped pool of talent are military spouses. Typically well-educated and living in locations where the local businesses are apprehensive about hiring a person who will relocate in a few years, these people can be ideal for remote positions. Please check out this short video by RecruitMilitary CEO Tim Best.
SBM BOOKS
— Available on Amazon —
WORDS OF WISDOM
A LITTLE HUMOR
Please let me know if I can help you in any way.

Remember, small business does MATTER.

TIM FULTON
President & CEO
Small Business Matters
(678) 427-9436

We help small businesses grow.