TLDR - Here's what's included in this month's Insider



• DPMs - Ideas for "MailBox Money" or Ancillary Revenue
• Using AI to create multiple pieces of content from one video
• Discover Opportunities to Transform Your Practice with SureFit
• How to Build Effective Team Appreciation Systems
• New Insoles for MTP Joint Pain Relief from PowerStep
• Unlock the Secrets of Foot Biomechanics in Just 2 Minutes
• Exhibitors - How to Decide to Return to a Show or Not
• Upcoming Webinars - Practice Partner Academy Schedule
• Exhibitors - Ideas for Extra Exposure at the SAM seminar
• Meeting Planners - Why You Should Never Skip the Post-Event Wrap Session

FOR PODIATRISTS -



Dr. Nicole Freels on Ideas for "MailBox Money"

The Importance of Ancillary Revenue

For private practices, generating additional streams of income is crucial for financial sustainability. Ancillary revenue, often referred to as "mailbox money," is income that comes in regularly without requiring active work. This can significantly improve a practice's financial health while enhancing the services offered to patients.

Start by Dreaming Big

The first step to creating ancillary revenue is to dream. Think about what is missing in your field or what products could improve your practice. For instance, creating your own product line, such as foot care products or therapeutic devices, can set you apart in the market. Begin by researching what's already available, then develop something unique that aligns with your practice’s brand and patient needs.

• Brainstorm product ideas
• Organize and track progress using tools like Trello
• Focus on unique offerings that stand out in the market

Set Up Before You Launch

Preparation is key when launching a new revenue stream. Have everything ready—marketing materials, product information, and a clear story behind your new offering. This ensures a smooth roll-out without confusion among patients and staff.

Consider Consulting or Subscription Services

If you're skilled in areas such as web design, coding, or offering niche advice, creating a subscription-based service can generate consistent income. For instance, offering consulting services or specialized memberships provides ongoing revenue with minimal effort once set up.

Invest in Low-Overhead Services

Incorporating low-cost services, like mobile foot care for nursing homes, can create another income stream. Hiring professionals, such as nurse practitioners, to handle these services offers a "hands-off" way to generate additional revenue.

Laser Therapy and Membership Programs

Incorporating services like laser therapy into your practice can attract patients while boosting your income. Implementing membership programs, such as discounted or priority services, can create recurring revenue and increase patient retention.

Diversify and Network

Never rely on just one revenue stream. Build multiple income avenues, such as writing articles, partnering with vendors, or starting an online presence. Networking and creativity are essential for long-term success.

Watch the video linked below to hear Dr. Freels go into detail on each of these opportunities for "mailbox money."

Dr. Nicole Freels FACPM, Certified Pedorthist

Voted "Top Women in Business" + "Top 50 under 50, Lexington", "Top Podiatrist in Lexington", "Best Podiatrist", "Podiatry Innovator of the Year", "Best Medical Facility", "Podiatry Legends", "Best Podiatry Practice"

She is the founder and CEO of Lexington Podiatry and Modern Podiatrist. Over the past 16 years she has created a world-renowned multispecialty podiatry practice that focuses on conservatively treating all conditions of the foot and ankle.



Check out Lexington Podiatry's YouTube Channel Here

Maximizing Content Creation: How to Use YouTubeDigest to Repurpose Videos



Creating engaging, high-quality content is a cornerstone of digital marketing, but consistently producing fresh material can be time-intensive and frankly - overwhelming. Enter YouTubeDigest, a powerful tool designed to help regular people like you and me transform a single YouTube video into multiple pieces of content. As a busy podiatrist or office assistant, this tool can amplify your content strategy with minimal effort. 

For the past month or so, I’ve been playing around with various AI tools to make my work tasks - specifically content creation - take less time. I started using an AI tool to “milk” any video content I have. Here's how to use it effectively.

For this example, I used the “MailBox Money” video that Dr. Nicole Freels created for us. Start by uploading or linking a YouTube video to YouTubeDigest (I use the free extension for Google Chrome browsers). 

TLDR (too long didn’t read - my personal favorite!) 

This is great to use not only for your own content, but how many of us have wasted time watching a YouTube video only to discover that it didn’t actually cover the topic we were most interested in? Big thanks to clickbait headlines and titles for that one - so frustrating! You can use this tool to give you a bite-sized summary of the video. Here’s what popped out:

“To create "mailbox money" in a healthcare practice, focus on developing ancillary revenue streams that generate income passively. This could include launching unique product lines, offering subscription-based services, or leveraging consulting and digital content like YouTube videos. Key to success is identifying market gaps, innovating with products or services, and setting up systems in advance for streamlined operations. Build relationships with vendors, explore partnerships, and use platforms like YouTube or mobile services like foot care for nursing homes to create long-term revenue. The goal is to diversify income without requiring continuous active work.”

Here are several other ways you can use this tool to turn your video into multiple pieces of content…

CLICK TO READ THE REST

Discover Opportunities to Transform Your Practice



Running a practice in today’s challenging environment requires innovation and adaptability. From leveraging technology to streamlining supply management, SureFit helps you turn obstacles like inflation and staffing challenges into opportunities for growth. Explore strategies to enhance patient care, boost efficiency, and improve your bottom line—all while keeping your team motivated and appreciated...

Click here to read more

FOR YOU

Discover how to build effective team appreciation systems that truly resonate with your staff 

Cody Meier, MHA | DOO - Lexington Podiatry & Modern Podiatrist

This guide covers practical steps like auditing expenses, gathering team input, and personalizing rewards based on individual preferences. Learn to maximize impact with meaningful gestures that align with your team’s unique "love languages" for appreciation. Say goodbye to one-size-fits-all solutions and create a culture of gratitude that lasts. Read more to transform how you recognize and reward your team!

Click here to Read More

Discover the New PowerStep® Morton’s Extension Insoles for MTP Joint Pain Relief

Support your stride with PowerStep’s latest innovation: Morton’s Extension insoles. Designed to relieve and prevent pain from conditions like hallux rigidus, arthritis, and turf toe, these insoles provide unmatched MTP joint stability with features like a carbon fiber stability plate, semi-rigid arch support, and dual-layer cushioning. Perfect for post-surgical care and everyday comfort, these over-the-counter insoles are a game-changer for foot health.

Click Here to Read More

CLINICAL CORNER

Unlock the Secrets of Foot Biomechanics in Just Two Minutes

Discover how a quick foot assessment can transform your approach to diagnosing and treating common foot-related issues. Learn about the six functional foot types, the role of genetics in foot structure, and practical treatment strategies like custom orthotics to improve patient outcomes. Empower yourself with the knowledge to prevent complications and enhance mobility.

Read more to master the two-minute drill and elevate your biomechanics expertise.

FOR EXHIBITORS



Deciding whether to return to a podiatric conference trade show can feel daunting, with your brand visibility and ROI on the line. This guide offers strategic tips for evaluating your trade show performance before, during, and after the event. Learn how to set objectives, gather actionable data, and ask the right questions to make an informed decision. Read more to master the art of post-event evaluation and ensure your trade show investments align with your business goals.

Click here to read more.

SAVE THE DATE -

January 6th: Louis J. DeCaro, DPM - Biomechanics expert

January 27th: Podopediatrics - Presented by the American College of Foot and Ankle Pediatrics (ACFAP)

Did you miss one recently?

Check out recordings in our Archives.

UPCOMING PODIATRY CONFERENCES

THE INDUSTRY'S MOST COMPREHENSIVE EVENT RESOURCE

click images below for upcoming meetings

Are you registered to exhibit at SAM or thinking about it? 

I spent some time recently looking over their prospectus to find some interesting low-cost ways exhibitors can add visibility. Some options to consider are: Pre Conference Emails, Quarter page program ads (make sure it includes a specific CTA for this event), Mobile App push notifications, and floor stickers (be creative with this one). 

Deadlines for many advertising options are approaching (December 4th) so make your decisions now! The SAM website has a very handy document that covers the instructions and deadlines for all deliverables. Explore all the info by clicking here.



Also, when choosing your booth, even though your choices may be limited by your budget, don’t forget to consider other factors such as proximity to a well-known brand that is usually busy, or sightlines to the entrance and exit doors. For example, I think Booths 813, 817, 819, 110, and 118 are all good choices and are still available! (as of 11/30/24 at 1:25 pm)

ATTENTION MEETING PLANNERS!

We want to list your upcoming conference on our comprehensive podiatry meeting calendar.

Send us your meeting information by clicking the button below!

FOR MEETING PLANNERS

Post-event evaluations are essential for podiatry meeting planners 

With most 2024 conferences wrapped up, now is the time to review what worked and what didn’t. From data collection and stakeholder feedback to financial reviews and logistics evaluation, a structured process is key. Not only does this ensure continuous improvement, but it also fulfills CPME requirements for continuing education events. Dive into actionable insights and tips to enhance future conferences and elevate attendee experiences. Read more to optimize your post-event strategies!

Click here to read more.