November 3, 2021, New York, N.Y. - The Global Advertising Lawyers Alliance ("GALA") announces the publication of the second edition of Sweepstakes & Contests: A Global Legal Perspective. The book provides a detailed overview of the laws governing sweepstakes and contests in more than 70 countries around the world, from Argentina to Zimbabwe.
In addition to updating existing chapters to take into account legal developments since the last time the book was published, the 500 page book includes coverage for 17 additional countries, including Bosnia & Herzegovina, Cyprus, Egypt, El Salvador, Estonia, Ghana, Guatemala, Honduras, Kenya, Latvia, Lithuania, Nigeria, Romania, Serbia, Trinidad & Tobago, the United Arab Emirates, and Zimbabwe.
"We are thrilled to publish the definitive guide to conducting sweepstakes and contests around the world," said Jeffrey A. Greenbaum, the Chairman of GALA and Managing Partner of Frankfurt Kurnit Klein & Selz in New York. "We hope that this book continues to be an invaluable resource to marketers as they market to consumers globally.
Organized by country, each chapter summarizes how sweepstakes and contests are regulated in that country, providing detailed information on country-specific rules, filing requirements, prizes, tax liabilities, and important cases.
Hard copies of the book are available for purchase on Amazon.com. Pdf versions are also available, for free, by contacting GALA. GALA offers a unique library of guides to advertising around the world, which also includes Advertising Law: A Global Legal Perspective, Ambush Marketing: A Global Legal Perspective, Privacy Law: A Global Legal Perspective on Data Protection Relating to Advertising and Marketing, and Social Media: A Global Legal Perspective.
GALA offers special thanks to Melissa Steinman, from Venable LLP, one of GALA’s United States members, and Stacy Bess, GALA’s Executive Director, for their work in helping to publish this updated edition.
GALA will also be hosting a webinar, “Global Sweepstakes & Contests,” moderated by Ms. Steinman, which will highlight some of the key updates in the book, on January 27, 2022. More information about the event will be available shortly on the GALA website (www.galalaw.com) and on GALA’s blog (blog.galalaw.com).