PPC Advises Serigraph on Financing Initiative

Promontory Point Capital is excited to announce another one of our firm's recent client successes.

Serigraph is a leader in decorative graphics and technologies serving the appliance, automotive, consumer electronics, medical, industrial, power sports, retail, and other specialty markets. By providing innovative, eye-catching technologies and related production services, Serigraph enables its clients to differentiate their brands and stand out at the point of the purchasing decision. Based in West Bend, Wisconsin, the Company’s products range from custom graphics for the instrument cluster in an automobile, to the control panel on a dishwasher, to promotional displays in a variety of retailers and restaurants across the country.

Virtually all of Serigraph’s customers were impacted by the pandemic, and with continued volatility in both customer orders and the Company’s supply chain, the business has needed to carefully manage its operations and working capital. Given PPC’s prior experience in leading companies through a refinancing effort, Serigraph engaged PPC to explore financing alternatives to better support the business’s needs. After being retained in mid-August, PPC quickly prepared the necessary materials and an online data room to lead an accelerated process. By mid-September, PPC solicited several competing financing proposals from multiple interested lenders that would support closing a new financing package for Serigraph within 45-60 days. PPC led negotiation efforts on behalf of Serigraph and recommended moving forward with Gibraltar Business Capital as the Company’s new senior lender. PPC closed this new senior debt financing arrangement for Serigraph during the fourth quarter of 2022 representing another successful Done Deal for our firm.

Promontory Point Capital is a Milwaukee-based investment banking firm focused on the needs of Midwestern privately-held businesses. Since being formed in 2004, our firm has led over 160 client engagements including the evaluation of business sale and recapitalization options, the arrangement of debt and equity financing, and the planning and execution of growth strategies involving acquisitions, mergers, and joint ventures. Many inquiries to Promontory Point Capital include business objectives encompassing:

Ownership Planning, including Transition & Liquidity Goals: We are frequently introduced to owners or senior management teams when owners are interested in learning about their options involving a potential sale of all or a portion of their business. We have arranged transactions involving strategic partners, private equity firms, ESOPs, management buyouts, and other types of shareholder “recaps” including both minority and majority recapitalizations.

Financing, Refinancing, & Debt Restructuring: A company may have either short-term or long-term funding needs that are beyond the comfort zone of its existing senior bank lender. PPC arranges capital for companies including senior bank debt, non-bank debt, subordinated debt, sale-leaseback, and other forms of institutional funding to fund growth, acquisitions, shareholder redemptions, management buyouts, and other corporate purposes.

Strategic Growth/M&A: A company may have an interest in growing and expanding by acquisition or strategic joint venture and wish to have an initial conversation regarding their strategic growth objectives.

We welcome your confidential inquiry and encourage you to visit our firm's new website at

www.promontorypointcapital.com for more information on our organization's capabilities and numerous other client successes.