December 2020
From the President
Upcoming Events & Programs
Facebook Advertising 2.0
Thursday, January 21
5-6 p.m.
Join our friends from ChatterBlast Media for Facebook Advertising 2.0, where you’ll get a refresher on some of the basics before jumping into more details surrounding audiences, measurement and reporting. Finish up with a workshop where you can go through the motions along with the experts.
Why the E in DEI – Incorporating Equity in PR and Diversity & Inclusion Work
Date/Time TBD
In a world of earned, owned and paid media, there are moments where each of us, as individuals and as voices for our organization, have the opportunity to integrate equity into our work. A sentence, a share, and a sound bite all have meaning and impact…and the question at hand is: "was that intentional?" 

At PPRA, we believe equity is an intentional commitment which recognizes that individuals have different experiences in our industry and varying access to opportunities for success. This interactive panel discussion, led by Exude, Inc., will center on the core of equity and the channels where we have the opportunity to intentionally weave more equity into our PR work. Panelists to be announced.
Give Yourself the Gift of Membership!
Get 10% Off
Waiting for the right time to join PPRA? It’s now!
Join before January 31, 2021 using “PPRA10,” and you’ll receive a 10% discount on your new, regular PPRA membership.

Join now to access discounted educational events, professional resources, and a vast network of industry professionals.
PPRA Diversity, Equity & Inclusion
Diversity Equity & Inclusion Survey
In an effort to create and maintain an environment that is inclusive and welcoming to all members, PPRA’s DEI committee is looking to learn more about our members.

Please complete this online DEI survey so that we can evaluate actions that we can take as an organization to provide programming beneficial for all current members and engaging to potential members.
PRoActive
Contribute to Cora Services "Operation Santa Claus"
PPRA’s PRoActive Partner, CORA Services, created “Operation Santa Claus” to support the children and families utilizing their six public Digital Learning Access Centers across the city. Many of the parents are essential workers who are required to work outside the home and have been working throughout the entire COVID-19 pandemic. Support CORA’s effort by purchasing a toy for a child in need via the Amazon link here.
#PPRAProud & Member News
Jennifer Lynn Robinson is now a contributing writer for Entrepreneur Magazine. Check out her first piece.

Cleary Strategies recently placed its newest client, Lexerd Capital Management, on ABC World News Tonight, the number one nightly news program in America. Albert Lord, Lexerd's Founder & CEO, weighed in on a new lawsuit put forth by Major League Baseball against their insurance providers, claiming damages to their season in light of the COVID-19 pandemic.   

Erin Flynn Jay covered a CCPA virtual event for Philadelphia Free Press. Paul Levy, President of Center City District, gave a presentation on the city’s slow recovery during the pandemic.

Erin also wrote another Health story for The Philadelphia Tribune.

Stefanie Arck-Baynes is doing pro bono PR for two teenagers who run Sonas to America, a socially-responsible business selling products hand-woven in Sonas, Cambodia. The business gives back 100% of proceeds to the women artisans who make the products by hand. This piece on NBC-10 features a great interview with the young women, and shows the awesome products (which make great holiday gifts!).

Brian Communications recently conducted its second national survey looking at the impact of COVID-19 on college decision-making. PPRA Members Ryan Wall and Layne Litsinger helped in the creation and distribution of the survey, which asked 1,000 high school seniors and parents about their attitudes on attending school close to home, willingness to pay full tuition and communications preferences. Read the full report here.

In lieu of its spring internship program, Brian Communications will offer a Spring Seminar Series, a sequence of six masterclass sessions which will dive into a variety of communications topics, and ultimately form the basis of students’ professional career in the industry. With limited spots available, applications will be accepted until January 27th. For more information about the series or to apply, visit briancom.com!  

Temple's PRSSA chapter is proud to announce it has been selected as host chapter for the virtual Mid-Atlantic District Conference, Sat., March 13. The theme is Progress Through Tech.

Sarah Maiellano, founder of Broad Street Communications, won a PRSA Pepperpot Award for her work on the Mutter Museum's Spit Spreads Death exhibition opening.  
 
Furia Rubel Communications, Inc., an award-winning, integrated marketing and public relations agency, welcomes Leslie Richards as its first Chief Innovation Officer (CIO). As CIO, Richards is committed to building alignment among all project stakeholders, growing and mentoring strong teams, adapting new digital technologies to better serve the agency’s clients, and creating momentum in the delivery of client goals.  

Temple University is looking for adjuncts to teach PR courses in the spring semester. If interested, please send your resume/CV to Gregg Feistman, at greggf@temple.edu. 
Job Bank
Visit PPRA's Job Bank for more details on the following positions:

  • Digital Associate, Ceisler Media & Issue Advocacy
  • Media Specialist, Community College of Philadelphia
  • Account Executive, Powers Brand Communications LLC
  • Production Coordinator, Pennsylvania State University
  • Director of Communications and Brand Management, Mural Arts Philadelphia

Have a job you want to promote in the Job Bank to reach over 300 PR professionals in the area?  Click here to post your job!
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