KBA WEEKLY NEWSLETTER

November 11, 2021

HONORING YOUR SPORTSCASTERS

DEADLINE TO SUBMIT IS THIS FRIDAY

On Wednesday, November 24th, KBA will recognize local sportscasters and sports crews across the state with a special Thanksgiving edition of the weekly newsletter. Simply click on the link below and tell us a little about your sportscaster or sports crew.

The deadline to submit is close of business on Friday, November 12, 2021.

HONOR YOUR SPORTSCASTER

KEVIN DAY REACHES CAREER MILESTONE

CELEBRATES 35 YEARS IN RADIO

Last week Kevin Day celebrated 35 years in radio, all at WTCW/WXKQ in Whitesburg, KY. Kevin began as a part time board op, full time on-air, sales, copy writer, remote broadcast host, sports play-by-play, General manager. He has and still does it all! Under Kevin’s leadership, the stations have super-served the community of Whitesburg and Letcher County for decades. KBA salutes Kevin for his 35 years of broadcast service to his listeners and community.

A TRIBUTE TO AL SMITH

K.E.T. TAPES PROGRAM THAT WILL AIR ON FRIDAY

On Friday nights, Al Smith brought KET’s public affairs programming to households across the Commonwealth as the host of Comment on Kentucky. For 33 years—the longest tenure of any host on public television—Al held court to inform, amuse, challenge and speak the truth about Kentucky’s public life.

Last night KET honored Al’s remarkable life and accomplishments with the taping of a special tribute event, sponsored in part by the Kentucky Broadcasters Association. The taped program Comment on Kentucky: Remembering Al Smith will air on Friday, November 12 at 8:30pm. Fittingly enough, this tribute and broadcast also coincides with the anniversary week of Comment’s 1974 debut.

AD COUNCIL ROLLS OUT NEW COVID VACCINE PUBLIC SERVICE ANNOUNCEMENTS

ASKS RADIO FOR HELP AIRING MESSAGE

According to the Rural Policy Research Institute, incidence rates of COVID-19 in rural America were roughly 54% higher than elsewhere in the country. As this disparity and rates of vaccine hesitancy continue, the Ad Council and COVID Collaborative partnered with trusted rural voices like the American Farm Bureau Federation, National Association of Farm Broadcasters and others to release new PSAs that feature and speak to rural Americans from across the country.

RADIO SUPPORT IS CRUCIAL

Recent research indicates that rural communities have a larger "wait and see" group who rely on local radio and trusted messengers for information. Radio could play an important role in getting them over the finish line!

CAMPAIGN OVERVIEW

These PSAs feature the unique perspectives, experiences and stories of rural communities and represent the rich diversity of our nation. They show the firsthand impact of the pandemic and vaccines and highlight personal experiences from a wide variety of individuals and families. Campaign drives to https://getvaccineanswers.org/.

To support in Donated Media, you can access our Audio assets and customizable Live Announcer copy here.
Visit our Rural Community Education toolkit for insights, consumer messaging tips/tools and social copy.
For interview opportunities with COVID-19 Vaccine Education issue experts , please reach out to COVIDVaccines@AdCouncil.org.

POYNTER INSTITUE WEBINARS

STORYTELLING ARCHIVED, BATTLING BIAS COMING UP

Powerful Storytelling Part 1 - Archived Webinar

Powerful Storytelling Part 2 - Archived Webinar

UPCOMING WEBINAR: Battling Bias (12/8/2021)

Where do our biases come from?
How do we recognize our own biases?
Eight kinds of biases that can influence our journalism (these don’t make you a bad person, they mean you are normal)
How biases influence who is in and out of our coverage
How you can find new voices that will give you new insights, even on deadline
How biases even show up in our Google searches
The MOST likely place your biases might show up in a carefully crafted story

JEFF SCHMIDT'S SALES TIP OF THE WEEK

UNCERTAINTY STILL PREVAILS, BUT IT'S DIFFERENT

We came into this COVID-19 crisis in March of 2020 using terms like uncertainty, unprecedented, etc. Now as we enter November 2021 it seems the uncertainty still exists, but what we are uncertain about has changed.

The uncertainty now is how or if we can move forward, not how to get through. Certainly, local municipality rules and state orders regarding restricting businesses or limiting in-store traffic will have an impact, and they are changing seemingly every day. Even if all the restrictions are gone, all research points to consumers and businesses taking an individual approach to moving forward. The approach that provides the individual with comfort, security, and peace of mind.

We started down this path together suggesting that you call your clients rather than waiting for them to call you. That advice is more poignant today than it ever has been. Not only communicating with your clients but communicating frequently is the best advice.

We’ve got this. If you reframe this as a new business startup, which for many businesses it may feel like they are starting over. The three primary skills that made us successful before COVID-19 are the same skill sets that will help us lead our advertisers and prospects into a post-COVID-19 world. (Am I even allowed to say post-COVID-19 yet?)

Empathy - The ability to feel another’s feelings (walk in their shoes)
Expertise - Your knowledge and expertise in marketing, advertising, business
Problem-Solving Skills - Your ability to tie the two together to help your clients.

We’ve built careers on these skill sets and now more than ever, your prospects and clients will look to us for leadership.

This is a time when clients actually WANT to talk to you. They need you; they need to know what you know, and they need to know that you can help.

Whatever the current status, we, as marketers have a unique ability and skill set to drive the economy forward.

Who can you call that needs your help/expertise today?

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.