AMIBA's Shop Indie Local Holiday Campaign:
Part of Our Choose Indie Local Year-Round Program
Vision
Led locally but aligned nationally, our movement transcends the word “shop.” Community members at all levels participate as investors, creators, and Indie Local champions -- inspired by independent businesses’ impact on community health and wealth. Together, we build strong local, equitable, and sustainable economies.
Mission
We inspire and support community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.
History
The roots of our Choose Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained! Since then, the program has evolved into a national year-round program made up of grassroots community efforts that are aligned nationally through AMIBA.
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