MAY 2023

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Welcome to the Public Relations Newsletter

This newsletter is designed to help you and your chapter use PR and media relations strategies to build awareness of SCORE, drive service requests, recruit volunteers and shine a light on local successes. Every month we will share resources, tools and tips to improve your outreach and tie in to national campaigns. Thank you for all you do for SCORE!

Media Tip of the Month

When writing a press release, always consider the 5 W’s: Who, What, When, Where and Why.

• Who is my target audience?
• What am I announcing and is it clearly stated?
• When is the event? Is this timely?
• Where do I want readers to go for more information?
• Why is this newsworthy? 

Join our Upcoming Webinar

Mark your calendar for Wed., June 14 at 2 PM ET for the next Marketing Webinar to learn how to maximize free PR resources from SCORE HQ for maximum local impact. Local volunteers will also share success stories and best practices on what has worked for them. Don't miss it! Register now by clicking the button below.

Create a Local Media List

Does your chapter have a local media list? Stories in your local news are a great way to create awareness of SCORE, promote chapter workshops or generate volunteer applications, but having the right contacts is critical.

Check out How to Create a Local Media List in the Support Center for a step-by-step guide and get started building your list -- and relationships -- with the "right" reporters and editors to share your SCORE stories.

Become a Media Spokesperson

Our media team at SCORE HQ fields MANY inbound media inquiries seeking expert small business sources for a wide variety of topics. To respond quickly and with the right source for the story, we maintain a list of SCORE volunteers that are media spokespersons. Interested in joining our list? Learn more here and know that we will always reach out to you first before connecting you with a reporter for an interview.

Volunteers in the News

We're incredibly grateful to our knowledgeable group of SCORE volunteers and media spokespeople. Check out these recent media placements:

• Hannah Fernandez from SCORE Chicago was a featured speaker for CNBC's Small Business Playbook during a live exchange with entrepreneurs, sharing practical business advice and highlighting the resources that SCORE offers. Great job, Hannah!

• SCORE Buffalo Niagara chapter chair Gary Friedman spoke with The Buffalo News about SCORE’s local influence and called for more volunteers to help with the increasing number of mentor requests they’re receiving. Well done, Gary!

View the latest press releases and top media mentions on SCORE.org and don’t hesitate to email me to share ideas or ask questions. Thanks for all you do!

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