Hoffmann Murtaugh brings you the media download on the global shifts impacting our lives. |
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3 Ways The Metaverse Is Reshaping E-commerce Marketing |
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How is this virtual reality shaping brands' approach to e-commerce marketing?
The DL: By now, we have all heard of the term metaverse. But what exactly is it and how can we use it to benefit e-commerce marketing? To start, there is not a concrete definition of what the metaverse will become, but we do know that it is taking off with online shoppers and is being welcomed as a new, highly unique experience to shop and sell that has never been done before. It will allow brands to personalize the shopping experience at scale and allow shoppers to find what they want, when they want it, and in an immersive experience. Click through to find 3 ways that the metaverse is already reshaping e-commerce marketing.
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How To Run A Holiday Marketing Campaign That Gets Results |
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The holidays are a critical time for businesses, with everyone from retailers to restaurants feeling the squeeze to bring in customers and boost sales.
The DL: When it comes to running a holiday marketing campaign that will get results there are four main steps that Twitter lists. First, you need to start early. So, with Christmas being less than 100 days away it’s best to start as early as possible. Second, focus on your target audience and then be creative. Lastly is important to continuously track, measure, and adjust the campaign to reach the best results. For more in-depth tips and a full list of all the upcoming holidays check out the article linked above.
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Tubi Launches FIFA World Cup FAST Channel |
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Tubi is launching a free, ad-supported streaming (FAST) channel dedicated to the FIFA World Cup soccer championship.
The DL: The FAST channel, launched by Tubi, will be dedicated to the FIFA World Cup Soccer Championship. The free, ad-supported platform will offer series and films highlighting past and future World Cup tournaments, as well as offer highlights and analysis from this year’s competition. In addition, the FIFA World Cup Qatar matches will all be free as replays. Now, Tubi has more than 150 channels including sports, entertainment, and local news channels and has partnered with the NFL and MLB.
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Pandemic Shifted Shopping Habits For 73% Of Millennials, Study Finds |
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As the most populous generation in the United States, with 73.2 million people in 2022, millennials are a dominant cultural force and have an annual spending power of $2.5 trillion.
The DL: The pandemic has changed many aspects of daily life. Specifically, the pandemic changed shopping habits for 73% of Millennials. It changed everything from how they shop to how they pay. 80% of Millennials (ages 25 – 40) now do the majority of their shopping online which is up 20% from 3 years ago. Another trend is that 1 in 3 millennials have made some type of purchase using cryptocurrency. Shopping habits were bound to change but perhaps no one imagined how swift the adoption of new practices would be.
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Instagram Tests New ‘Add Topics’ Option in the Reels Upload Process |
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Instagram is trying out another way to refine its Reels recommendations, with some users now able to add topics to their Reels uploads, in order to better categorize their clips.
The DL: Instagram is back again with another Reels-related update! Some users will now be able to add topics to their uploads to categorize their videos. This new option will help creators to reach users that share their interests.
This is just another way for Instagram to showcase users' content to more engaged and personalized audiences, which will in turn boost performance. Currently, Reels is taking up 20% of all time spent within the app, with that percentage rising daily.
It's unsure whether Instagram is trying to emulate TikTok or beat the app out completely, but only time will tell... If you're looking to get into the short-form video space but are unsure where to start, contact Hoffmann Murtaugh today!
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Congratulations to Jenna Granatire on her promotion to Senior Programmatic Buyer! Jenna has made a big impact since joining Hoffmann Murtaugh as a Media Coordinator in January of 2021. In her new role, she is responsible for the day-to-day setup, monitoring, and optimizations of digital campaigns across multiple demand-side platforms (DSPs). Jenna also works with campaign stakeholders to develop a buying strategy for each campaign, including tactics, user targeting, bid strategy, and more. Her favorite part about working at Hoffmann Murtaugh is her ability to continue learning and team collaboration. |
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If you would like to pick our brains on how to navigate the evolving integrated media landscape, we'd be happy to help. |
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Hoffmann Murtaugh
Pittsburgh, PA 15212 (412) 741-8618
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Hoffmann Murtaugh is an integrated media planning and buying agency based in Pittsburgh, PA with offices in Cleveland, OH, Harrisburg, PA, and Rochester, NY. Our approach combines media strategy and intelligence with formidable negotiations to deliver smart, efficient, and customized media solutions to our clients. |
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