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SCORE HQ's direct marketing messages throughout the month of September will focus on providing tools, opportunities, assistance, and resources for small businesses who face new changes, assistance, and resources for Hispanic-owned businesses, as well as promoting National Small Business Week.

The SCORE for Hispanic Entrepreneurs landing page has content and webinars from Hispanic thought leaders and mentors, as well as success stories from Hispanic business owners. You can feature this landing page on your local chapter website by adding your chapter name to the URL. For example, www.chaptername.score.org/hispanic-owned-business.

Need to recruit Spanish-speaking volunteers? Consider posting our Bilingual Volunteer or Business Mentor en Español opportunities on VolunteerMatch. You can find these templates within the Opportunity Library on the How to use VolunteerMatch to Recruit New Volunteers Support Center page.

We will also promote National Small Business week through webinars, campaigns, content, social posts, emails, etc. The National Small Business Week Virtual Summit will be taking place September 13-15th from 11 AM to 6 PM ET, and registration is now open! This 3-day, action-packed event will include webinars, resources for small businesses, a networking chat room and a mentoring lounge for mentors to connect with small business owners.

An email promoting the NSBW Virtual Summit has been distributed to all chapter Constant Contact accounts and is titled, "NSBW Virtual Summit 2021 - Chapter Template." Please help encourage attendance and distribute the email to your clients.

For more messaging ideas, information, and resources, you can visit the Field Marketing Editorial Calendar.

Any images used on chapter websites must be photography captured by the chapter with permission from those pictured or stock images from our Getty Images subscription. Never use images obtained from Google image search or other websites as this could result in a copyright claim.

You can find image guidelines and resources on the following Support Center pages: Image Resources & Image Upload and Guidelines.

Q1 FY22 campaign options are now available for chapters to opt into. If interested, chapters must complete the following form by September 20th: SCORE Q1 FY2022 Digital Ad Campaign Opt-In

These ads will run from October 1st - December 31st, 2021. Campaigns will be refreshed and optimized each month. If you have any questions, please email scoresocial@hi-perlocal.com. 

If interested, you can view the on-demand webinar from this year’s VLC, “Chapter Social Media Program Tips and Tricks,” to learn more about the Hi-Per Local program history and overview, FY21 social media impact, and tips for amplifying current efforts.

SCORE's August 4th press release, "Black Business Month Celebrated at SCORE Mentors," highlights SCORE resources to support America's Black entrepreneurs and offers volunteer opportunities for experienced Black business owners. Media pickups totaled 125+ outlets nationwide including Yahoo Finance and Market Watch, with a total potential audience of 124,622,563.

Throughout the month of August, SCORE is profiling Black-owned business success stories, recognizing outstanding Black volunteers, and spotlighting SCORE's hub for Black entrepreneurs.

If you are interested in learning more about how SCORE HQ builds awareness, you can watch the on-demand webinar from VLC, “Getting the Word Out About SCORE.”

All chapters have access to a free premium VolunteerMatch account into FY22 funded by SCORE HQ.

With VolunteerMatch having 1.3 million monthly visitors, it is one of the best ways to recruit qualified volunteers. And when you post an opportunity on volunteermatch.org, it is also automatically posted onto idealist.org as well.

The one-click reposting tool will not only keep your opportunities active but also bump them up in the search results. Make sure you are logging in and reposting frequently!

If your chapter has had success with this platform or a specific opportunity, we would love to hear about your success! You can submit it through the Marketing Best Practices Form.

Zoom released a notice on 8/17/21 that the following apps will be removed from the Zoom Marketplace effective Saturday, September 18, 2021. After this change, you will no longer be able to access these applications through Zoom. No action is required of SCORE, but we wish to notify all chapters in case one of the below 3rd party applications is being used and a process update is needed.

The Annual Code of Ethics helps our volunteers ensure the highest quality and standard in providing services to our clients. This module is required by all SCORE volunteers to be completed annually. It will be open for volunteers beginning July 1 and must be completed by August 31.

Please note that the SCORE Training site does require the use of pop-ups for this specific site. See a guide on disabling common pop-up blockers for SCORE specifically here.

SCORE CEO Bridget Weston and SCORE client and entrepreneur Jennifer Jones from Arlington, Va. shared the value of SCORE's free, expert mentoring for small businesses in "Ready for Results? Find a Mentor." The article was distributed internationally in English and Spanish via the Associated Press and the MSN network and included a live link to SCORE.org. "You have to gel with your mentor to make the most of that relationship," Weston says. "If you're holding back or not being 100% authentic, you're not going to get the most out of it." Read more: (English); (Spanish)

The Boston Globe recently profiled New Englanders who are building dream careers in a job market turned upside down, including SCORE client Stefanie Corbin. She launched a Main Street bookstore, Footprints Café, in Buzzards Bay, Mass., with help from her SCORE mentors after being laid off from her restaurant job during COVID. As a Black- and woman-owned business, the bookstore focuses on bringing diversity in a town that's 92 percent white by filling the shelves with fiction and nonfiction by writers of color and those that feature diverse personalities and characters. "I come in every day early, and it's because I can't wait to get here," she says, adding, "I'm not one to listen to naysayers. The minute someone says you can't do something, I'm the one saying, 'Yeah, OK. Watch me.'" Read more

For its article, "Should You Grow Your Business? 6 Questions to Help You Decide," Entrepreneur magazine interviewed SCORE mentors Diana Martinez of the Miami-Dade chapter and Hugh McMaster from Lancaster-Lebanon in Pa. "Understand your capacity and do that assessment first," recommends Martinez, CEO of Blukastor, a services marketplace for Latino small businesses. "Can I grow with the same clients, or should I grow with new clients?" As a pulse check, she also suggests asking your most loyal clients for their feedback on any major changes. Read more

Join the SBA for an online panel discussion on August 26 with rural-owned small businesses as they share their small business stories and how they utilized SBA and USDA economic aid to pivot during the pandemic.

You will also learn about resources available from the SBA and USDA to help rural entrepreneurs compete in the marketplace:

Tune into this webinar to learn about topics such as upcoming marketing campaigns, branding, email marketing, and more. View recorded marketing webinars.

Information specific to chapter webmasters is reviewed during this webinar, such as upcoming website sprints or website best practices. View recorded webmaster training webinars.

Join SCORE's social media team to learn how to manage your chapter's social media platforms, increase engagement and grow your followers. View recorded social media webinars.

To watch the recorded webinars from the Virtual Leadership Conference, please visit the 2021 Virtual Leadership Conference Support Center page.