Congratulations to
Sam & Rochelle!
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The MAB welcomes the arrival of Beckham Lee Klemet, born September 9, 2021 at 7:09am to incoming MAB President/CEO Sam Klemet and wife Rochelle. This is the couple's second child. |
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September 15 | 12:00 - 2:00 p.m.
Free Webinar: "Reporting on Deaths by Suicide" with The Poynter Institute’s Al Tompkins and Kelly McBride. ( Register Now)
September 16 | 1:00 - 2:00 p.m.
Free Webinar: "Monetizing Podcasts" with Seth Resler, Jacobs Media Strategies. ( Register Now)
September 27
Final Deadline to complete Form 3 in ETRS with your detailed results of Nationwide EAS Test. ( Read More)
October 10
Third-Quarter 2021 Issues and Programs Lists should be uploaded to your online public inspection file.
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The MAB & MAB Foundation, in partnership with Patrick Communications, are proud to present tribute videos for all 2021 Award recipient.
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LEGISLATIVE / REGULATORY UPDATES |
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Weekly Michigan Government Update
Kelley Cawthorne is the MAB legislative consultant working with MAB President White on your behalf in Lansing
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The legislature returned to session this week, holding its annual September 11th ceremony to remember lives lost and honor those who serve. The Michigan Department of Health and Human Services issued updated COVID-19 guidance for K-12 students. Read More
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Broadcast Regulation Update
By: David Oxenford, Wilkinson Barker Knauer LLP
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Here are some of the regulatory developments of significance to broadcasters from the last week (8/28-9/3), with links to where you can go to find more information as to how these actions may affect your operations. Read More
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Monthly Engineering Spotlight: Justin Poquette |
MAB's Engineering Spotlight is back on a monthly basis. This month we spotlight Justin Poquette, Director of Network Engineering for Radio Results Network (Escanaba), a 5, then 9, then 10 and now 15 radio station group,
He's been there for 10 years part time *board op//engineering intern* and 6 years full time. Read More
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Detroit SMPTE Presents
"ATSC 3.0 - Update and Lessons Learned"
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The SMPTE Detroit Section will host a free virtual meeting open to all members, guests and non-members on Tuesday, September 14 at 7:00 p.m. The topic will be “ATSC 3.0 – Update and Lessons Learned” with speaker Mike Schmidt of Heartland Video Systems.
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McKibbin Media's Greg Jackson Receives Distinguished Service Award |
McKibbin Media Group (Jackson) has announced that it's very own Greg O’Connor is the recipient of Jackson College’s 2021 Distinguished Service Award. The Jackson College Board of Trustees presents this award each year to an individual or individuals who demonstrate exemplary service both to the community and to the College. Read More
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Michele Aenlle-Hayes Joins WDIV-TV As National Sales Manager |
Graham Media Group's WDIV-TV (Detroit) has announced today that Michele Aenlle-Hayes has been named the new National Sales Manager for the station. Aenlle-Hayes most recently was a Sales Executive for LocaliQ, part of the USA Today Network. Read More
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Brandstatter and Dierdorf to Retire at End of 2021 Michigan Football Season |
Prior to the start of the season opening Michigan Wolverine Football game on September 4, play-by-play announcer Jim Brandstatter and analyst Dan Dierdorf announced they both will be retiring at the end of the season. Brandstatter has been heard on Michigan radio in some form since 1987. Read More
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Michigan Learning Channel Presents Statewide "Return to School" Townhall |
On September 8, the Michigan Learning Channel, Detroit Public Television and the COVID313 Coalition presented "Michigan’s Great Return to School Statewide Town Hall."
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WXYZ-TV Helping to Give the Gift of Literacy |
Scripps Media’s WXYZ-TV (Detroit) has launched its annual “If You Give a Child a Book …” campaign, supported by the Scripps Howard Foundation. In a release, the station says “we believe giving children books can take them to new places, open their imaginations, fuel big dreams, plant the seeds for future success and help break the cycle of poverty.” Read More
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WRIF's Steve Black Publishes Sci-Fi Novel |
Industry veteran and WRIF-FM (Detroit) weekend personality Steve Black has announced the publication of a new book, a sci-fi novel titled “The Last Child.” The book is about Kyle Jordan, the last child ever born on Earth as humankind faces the prospect of extinction. This is Black’s second book. His first “From Black to Light” is an autobiography chronicling his first wife, Sabrina’s, six-year battle with cancer. Read More
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Art Vuolo Remembers 9-11 with Documentary on Radio's Reaction |
Michigan-based "Radio's Best Friend" Art Vuolo, Jr. has put together an extended 20th anniversary video of the awful attack on America, that as Art describes it, is "the only such special that shows how RADIO reacted on that terrible day. Read More
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MAB President/CEO recently paid a visit to WJNR/WHTO/WOBE in Iron Mountain!
(L-R) General Manager Trisha Peterson, Karole White, Operations Manager Keith Huotari and Sports/News/On-Air Talent John Koehler.
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Mark your calendars to spend “Third Thursdays with the MAB” each month and keep an eye out for special bonus webinars to be posted. Webinars are free to MAB members and all are archived for later viewing. Questions? Contact Dan Kelley at 1-800-YOUR-MAB.
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FREE WEBINAR: Reporting on Deaths by Suicide
with The Poynter Institute's Al Tomkins and Kelly McBride
Wednesday, September 15, 2021 | 12 – 2:00 p.m. Eastern
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Suicide is the 10th leading cause of death in the United States, in fact far more people die by suicide than homicide, yet it gets a fraction of our media coverage. This workshop will help you find ways to cover this epidemic of preventable deaths by boosting your awareness, knowledge and skills in covering this vital topic.
We will expose some myths about suicide; document some of the most vulnerable populations; why gun violence is a major part of any discussion about suicide.
This workshop is focused on reporting about deaths by suicide, not ignoring it.
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FREE WEBINAR: Monetizing Webcasts
with Seth Resler, Jacobs Media Strategies
Thursday, September 16, 2021 | 1 – 2:00 p.m. Eastern
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When broadcasters think about podcasting, they often think about monetization through the traditional method: advertising. But this isn’t the only way to generate revenue podcasts. In this webinar, Seth will talk about the advantages and disadvantages of different revenue models to help you figure out which is right for your station. |
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UPCOMING FREE MAB WEBINARS FROM POYNTER: |
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Powerful Storytelling Part One
October 21, 2021
12:00 - 1:00 p.m. Eastern
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Powerful Storytelling Part Two
November 4, 2021
12:00 - 1:00 p.m. Eastern
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Battling Bias
December 8, 2021
12:00 - 1:00 p.m. Eastern
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Fighting Fakes and Truth Decay
January 4, 2022
12:00 - 1:00 p.m. Eastern
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FREE WEBINAR - Attention Broadcast Sellers and Managers: Why "Engagement" is the Social Media Metric That Matters First!
with Lori Lewis, President of Lori Lewis Media and LBS Social Media Expert
Tuesday, September 14, 2021 | 12:00 p.m. Eastern
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“Engagement is the tell-tale sign from the audience that your content is accomplishing two main goals: 1) Capturing Attention & 2) Converting It Into Action. But let’s dig deeper into why engagement is the metric that matters.” - Lori
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LEVERAGE: Engagement rates need to be monitored because healthy engagement is how we influence fans to invest in us with their time & actions. This is way more important than vanity metrics (the number of fans or reach).
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LONGEVITY: The longer someone spends engaging with your content (viewing, reading, captions, commenting, etc…), that engagement extends the life of the content, opening opportunities to be seen by more.
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LOST: Without engagement - we’re like a ghost ship - floating around the social space; no one manning the ship, no one caring about our ship. So, don’t just give engaging content - be responsive and interact with the community too.
Don't miss this wonderful Broadcast Social Media learning session!
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Ask LBS
It is common to run into difficult selling situations in the field. Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!
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The BEST Program
The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
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Sales Ideas
Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
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Michigan Association of Broadcasters | 1-800-YOUR-MAB | MichMAB.com
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