Jacksonville proved rather resilient to the unique challenges of the pandemic. Among the six largest Florida markets, Jacksonville suffered the least severe job losses and has enjoyed the most rapid recovery. By the end of 21Q3, Jacksonville's workforce had recovered to more than 98% of pre-pandemic peak employment levels. Much of this resilience owes to the relative job diversity in Jacksonville.
The economy in Jacksonville has grown rapidly over much of the past decade, with much of that growth stemming from one of the nation's most robust population growth rates.
Featured in this quarter's Jacksonville Market report:
  • Read exclusive insights from NAI Hallmark brokers on Jacksonville's biggest sectors.
  • See tables and graphs of historical asking rates, vacancy rates, and absorption.
  • Learn about the major leases and sales closed over the last quarter.
  • Discover what big news is happening in the coming months.
OFFICE SUPPLY & DEMAND
Construction activity has had only a minimal effect on market fundamentals as most projects have been build-to-suit. Downtown Northbank is seeing the majority of the region's current construction. In the second half of 2020, both FIS and JEA broke ground on new build-to-suit headquarters in the submarket. These two projects account for over 50% of the entire Jacksonville market's office space underway and both expect to complete in 2022. In all, Downtown Northbank is contributing nearly 70% of the entire market's current pipeline. No other submarket has more than 70k SF underway.
RETAIL RENTAL RATES
Jacksonville is one of the strongest rent growth markets in Florida, enjoying a growth rate more than three times the national average. Our market also boasts a low vacancy rate of 4.1%. St. John’s County continues to lead the way both in rent growth and population growth, as well as median income levels. These strong economic trends should continue to attract development across the region.
INDUSTRIAL CONSTRUCTION
Jacksonville's industrial market has tightened significantly over the past year, thanks to minimal supply additions and improved demand. Nearly 150 basis points have been slashed off the average vacancy rate during this time period as vacancies returned to early 2019 levels.
MULTIFAMILY EFFECTIVE RENT & VACANCY
Effective rents, now averaging $1,353 for the Jacksonville MSA, increased 18.7% year-over-year during Q3’21, while vacancy levels decreased nearly 1% during the same period. As the MSA continues to see an influx of new jobs, along with the increase in population, rents will continue to rise, while vacancy levels remain at historic lows.
FEATURED PROPERTY
550 Water Street
Jacksonville, FL 32202

Featuring panoramic views of Downtown Jacksonville and the St. Johns River, 550 Water Street offers a Downtown office experience in an expertly maintained midrise tower. Located at the corner of Water Street and CSX Drive with near-direct access to Jacksonville’s major thoroughfares, tenants will enjoy close proximity to the Northbank, Southbank, and Brooklyn neighborhoods.

IN THE NEWS
NAI Hallmark Brokers Sale of Lakewood Oaks Apartments...

NAI Hallmark announces the sale of Lakewood Oaks Apartments for $17,850,000. The property is located at 3534 Smithfield Street, Jacksonville, Florida 32217. Senior Vice President John Rutherford brokered the transaction on behalf of the seller,...

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www.naihallmark.com
NAI Hallmark Brokers Sale of Branan Field Walk for...

NAI Hallmark announces the sale of Branan Field Walk located at 1803 & 1805 Blanding Boulevard, Middleburg, FL 32068 (the "Property"). NAI Hallmark Managing Partner Keith Goldfaden and Senior Vice President Daniel Burkhardt, SIOR, CCIM, MSRE,...

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www.naihallmark.com
NAI Hallmark Brokers Sale of Former Quality Foods...

NAI Hallmark announces the sale of the former Quality Foods Grocery Big Box for $2,375,000. The property is located at 27 7th Street East in Jacksonville, Florida 32206 (the "Property"). NAI Hallmark Senior Associate Eric Yi and Vice President...

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www.naihallmark.com
NAI Hallmark Brokers Sale of The Forest Apartments for $9.2M

NAI Hallmark announces the sale of The Forest Apartments for $9,200,000. The property is located at 6756 103rd Street, Jacksonville, FL 32210.

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www.naihallmark.com
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