2021 Q3 Newsletter l October 2021
Hello –

It was great to see so many new and familiar faces at the Superzoo show in Las Vegas. Many of you took advantage of the extended Show Specials that were offered, whether you were at the show or not. We were happy to provide value savings to our customers.

We launched our new catalog showing our new grooming and wellness products. We received great feedback on our new 2-In-1 Whitening and Brightening Shampoo & Conditioner, Lime Verbena Splash In-Between Bath Freshener, and 100 count, flat-pack Grooming & Cleansing Wipes. We made packaging improvements on our top-selling Paw Rescue and Nose Rescue for greater ease of use, and we also turned some of our popular individual Shampoo's & Conditioner's into convenient, time-saving 2-In-1's.

As we start to transition to the holiday season there is much for us to all reflect on and be thankful for. Thank you for being a part of the Pure and Natural Pet family and our growth this year. We look forward to further supporting YOUR business as well.

Sincerely,
Beth Sommers,
President & Chief Merchandising Officer
Awards
Pure And Natural Pet is proud to have secured 5 industry awards for the Organic Dental Solutions Canine Dental Kits. Most recently for the Eco Excellence Award, and inaugural Agriculture & Farming Awards.

The Kits are available in large or small and feature a USDA Certified Organic Dental Gel and Bamboo toothbrush from an FSC Certified forest. The handle is coated in soybean wax, so there are no toxic paints. The packaging is eco-friendly and is tied to our philanthropy program to help plant trees. This product has been at the top of the award podium - make sure it's on the top of your retail shelves.

The Eco Excellence Awards now in their 11th year, recognizes the excellence in social and environmental sustainability for products, services, companies, and websites. Over 500 products were reviewed, 1 Million + unique visitors, and over 364,000 fans voted!
New World Report is a business news platform throughout the Americas. Circulated to more than 100,000 businesses & professionals from across the region and 600,000 online pageviews per month.

New World Report launched the new Agriculture and Farming Awards to reward the achievements of industry leaders that inspire confidence in their customers, and colleagues by supporting organic farming with their actions, service and products.
Product Highlights
Our Wipes have always been popular. Now, they're even better. Larger 7" x 8" Wipes in a new flat pack container with flip-top for easier access and to keep wipes moist. There are 100 wipes in a flat pack, double the amount of our old wipes - and for the same price. Did we also mention that they are BIODEGRADEABLE!

The new Grooming & Cleansing Wipes come in two different scents; Lavender & Rosemary Canine Wipes, and a Hypoallergenic Fragrance-Free Wipe that's safe for all pets. Both wipes are free of sulfates, parabens, and alcohol that can be harmful to your pet and the environment.

Digital Assets
We are changing the layout of our product data sheets to allow for more content. These are a great tool for your selling team, providing detailed product information and attributes. Look for these, and much more, in the coming weeks.

Our Retail & Media Assets Portal features downloadable assets. You can also access via our website footer for Pure and Natural Pet and Pro-Coat Grooming. It's convenient and easy access to what you need 24/7.

The following are samples of the new marketing pieces we're uploading in the portal for you to utilize.
Ingredients Matter - Verbena
Verbena is a key ingredient in our new Lime Verbena Splash Between-Bath Freshener. Verbena also known as lemon verbena or Aloysia Citrodora, and is a kind of shrub. It commonly blooms with small white and purple flowers. The leaves have a pleasant light citrus smell similar to a lemon scent. This is the reason why it is called lemon verbena.

Key Benefits:
  • aromatherapy and has the ability to reduce stress
  • contains both antibacterial and antimicrobial properties
  • aids in cleansing and toning the skin
  • lowers stress levels by promoting white blood cell activity
Blogs

Our new Blog is Winterizing Your Pet. It helps you to prepare for the upcoming change in season.

Check out our web portal with new social posts for you to utilize with a focus on the upcoming cooler weather.
Have a topic you'd like us to address - just let us know.
Philanthropy - Making a Difference







Paws for Life K9 Rescue - Our friends at Paws for Life K9 Rescue are continuing to grow and doing amazing things to further help and support rescue dogs.
The new Paws for Life "People & Pet Innovation Center"(PIC)will open on October 11th. The revolutionary center helps the public keep their dogs in the home. They offer FREE TRAINING to the public, shelter volunteers, and their staff. They also offer playgroups for both community dogs and shelter dogs to aid socialization.

Donations to the People and Pet Innovation Center will go toward the construction and maintenance of the center.

FIVE ways you can get involved with PFL:
• Donate to their programs;
  • Veteran PTSD Service Dog, First Responders, Spay & Neuter, the new PIC, and more.
• Foster a pet
• Become a partner
• Junior advisory council
• Spread the word
Adopt Darla.This pup is dog social, adventurous and looking for an active family to welcome her home. She enjoys being around people and getting affection. She is a puppy and needs someone who can dedicate the time to training her and keeping her active so she can grow up into the best dog possible! If you are looking to add a sassy and fun little pup to your home, apply to adopt her today!
Adopt Ellie. This sweet and gorgeous girl is available and ready for her forever home. Ellie has participated in playgroups and is social with other dogs. She is an active girl, so Ellie would love a home that can take her on adventures in the great outdoors to help her burn some energy. Ellie is in the prison training program brushing up on her basic commands, and crate training, and is ready for a forever home.
Adopt Stevie. This adorable, loving, little chunk is ready for her forever home. She's friendly with all people and takes no time to warm up to strangers. She is active and looking for a home that will get her outside to burn some energy. She prefers to be the center of attention, so she would love a home where she can be the only animal. If you are looking for a people social, friendly, active, all-around lovely companion, adopt Stevie today!

Missed the informative Zoom Webinar from our friends at Grey Muzzle? Check out the video featuring pet expert, Denise Fleck. She'll discuss ways to engage our pets during seasonal changes and how to improve their quality of life.

Help to support the care and placement of senior dogs with the Grey Muzzle.

Be a Volunteer or donate. Your gift gives senior dogs the second chance they deserve. Donate Now!
We've Planted 1,308 Trees!
A big reason to smile! Our new eco-friendly Dental Kits and Bamboo Toothbrushes are not only an exceptional way to care for your K-9's teeth, it also aids in caring for our planet.

Our eco-friendly Dental Kit helps plant trees with One Tree Planted with the help from the U.S. Forest Service in National Parks, around the USA, and in Africa.
Trees help clean the air we breathe, filter the water we drink, and provide habitat to over 80% of the world's terrestrial biodiversity. Forests provide jobs to over 1.6 billion people, absorb harmful carbons from the atmosphere, and contribute key ingredients in 25% of all medicines. Have you ever taken Aspirin? It comes from the bark of a tree!

  • AIR - Trees help to clean the air we breathe. Through their leaves and bark, they absorb harmful pollutants and release clean oxygen.
  • WATER - Trees play a key role in capturing rainwater and reducing the risk of natural disasters like floods and landslides. 
  • BIODIVERSITY - A single tree can be home to hundreds of species of insects, fungi, moss, mammals, and plants. 
Help plant a tree at an event near you.
Pet Pawlidays - Lets Celebrate
OCTOBER
Adopt a Dog Month
Natl Animal Protection & Safety Month
National Pet Wellness Month
National Pitbull Awareness Month
National Service Dog Month
10/1 National Walk Your Dog Week
10/1 National Fire Pup Day
10/16 National Feral Cat Day
10/29 National Black Cat Day
10/31 Halloween

NOVEMBER
Adopt a Senior Pet Month
National Pet Awareness Month
National Senior Pet Month
Natl. Cancer Awareness Month
Pet Diabetes Month
11/6 National Animal Shelter Appreciation Month
11/11 Veteran's Day
11/17 Take a Hike Day
11/25 Thanksgiving
11/26 Black Friday

Have a question or a unique customer story of someone who has benefited from our products? Share with us your Pure and Natural Pet story. We'd love to hear from you!

Submit questions, customer testimonials or story ideas to your local Sales Representative, or email Julie Creed at [email protected]

For updates and the latest news, look for our HTML's and don't forget to follow us on social media or tag us on your Pure and Natural Pet posts.
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