I sat down this morning to write a couple of tutorials on new features in either Premiere or Final Cut - only to discover that nothing has changed in either app since July. This tells me that good things are probably coming soon - because neither of these applications goes very long without updates.
Contributing to my feeling of something good about to happen was a follow-up to last week's report of Apple allowing us to
refocus video shot on an iPhone 13 Pro in post using a future release of either iMovie or Final Cut Pro. (
Here's the original article.) I reached out to Apple to learn more; specifically asking if this new capability was using the lidar now included in the latest iPhone. Not surprisingly, they won't discuss future products, saying they'll "have more information on Cinematic mode video in FCP and iMovie for macOS when that feature ships."
However, Apple reminded me that: "We have great new capabilities to edit Cinematic mode video in the latest version of iMovie for iOS / iPadOS (v 2.3.3). Namely the ability to add and delete focus points and modify the depth of field effect." Sigh.... now I need to get a new iPhone!
In other news:
Adobe MAX is coming up. This 3-day annual event is now free and online. It runs from Oct. 26-28 and features a virtual who's-who of creative individuals, stories and techniques.
ACD Systems (ACDSee) launched the 2022 edition of their flagship software, ACDSee Photo Studio Ultimate 2022. The two most notable improvements are two new modes: Media mode and People mode which streamline digital asset management and introduce AI-powered facial recognition. They also added new selection tools, improved pixel selection and brush-on noise reduction.
ReThink Technology Research, a think-tank with a team focused on media technology, published a free report covering Cloud Production Technologies. The 12-page Executive Summary is free, illustrated and worth reading. Key thought: Cloud production will grow from $600 million in 2020 to almost $7 billion in 2026, with the bulk of growth in live production. Looks like more opportunities for many of us.
Continuing the shift toward Cloud-based video editing, Codemill launched their cloud-based video editing tool, Accurate.Video Edit. A professional video editor specifically designed for Content Supply Chain workflows, Accurate.Video Edit enables users to work efficiently in the browser to perform essential edits. Not all editing creates new programs. For example, Accurate.Video Edit is a fast way to make edits needed for content compliance, content localization for different channels or markets, versioning for different platforms, and segmentation for promo and marketing teams.
Accusonus announced that ERA Bundle 6 and Voice Changer are now Apple M1 silicon compatible. They also updated their audio tools with their annual September release. This includes new versions of Audio Clean-Up Assistant, De-Breath, and SFX Cellar.
1 Beyond continues their emphasis on automated cameras and voice-activated switching for remote production. On Monday, October 25th, customers, integrators and AV consultants are invited to join a live 1 Beyond Product Day. There, they can see 1 Beyond's line of automated tracking cameras and voice-activated switching solutions. Following each session, 1 Beyond team members will take questions about their products and solutions. The event is free.
