SMALL BUSINESS SPOTLIGHT:
The Wright UX
The Wright UX was started by Kim Oden, a product designer with over ten years of experience. We are a black-owned, woman-owned user experience web design agency specializing in user experience design services, app design, and website design.
After working for over 20 years in the insurance industry, I realized this was not my passion. I went to work every day feeling like I was not making a real difference in the world and was ready to make a change. I’d always loved digital design, but I was getting to a place where I wanted my talents to be used to help people like me. People who were a part of any marginalized group. After pondering over this idea for a few months, I decided to work with non-profit organizations while still working my day job. This was a game-changer. After developing relationships with my clients, learning about their ideas, and feeling their frustrations, I knew I was heading in the right direction.
In December 2022, I walked away from my job of 15 years to walk into my purpose of helping small businesses and non-profit organizations from marginalized groups gain a digital competitive advantage. I offer a full range of user experience design services, including user research, user interface design, usability testing, and more. I am dedicated to creating modern, engaging digital experiences to help my clients reach their goal.
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