Sparking Anchor Collaboration in the Midwest: Milwaukee, WI
Located just west of downtown Milwaukee, the Near West Side includes seven unique neighborhoods, each with its own history. One of Milwaukee’s most diverse areas, there is a rich history of economic development and business creation in the Near West Side, with some of the world’s most iconic brands and some of Wisconsin’s largest employers, alongside many other thriving businesses, nonprofit organizations, high-performing schools, and entertainment destinations. Despite that rich history, past decades of disinvestment and disengagement created some challenges. In the face of these challenges, in 2014, local leaders – including Dr. Mike Lovell of Marquette University – convened neighbors, businesses and major institutions to create a vision for our shared community.
Out of that convening came Near West Side Partners (NWSP) – a non-profit organization that aims to revitalize and sustain the Near West Side’s business and residential corridors. Anchor partners include Aurora Health Care, Harley-Davidson, Marquette University, Molson Coors, and Potawatomi Ventures. This multi-anchor collaboration currently focuses on four key priority areas: commercial corridor development, safety, housing, and community health. In August, Near West Side Partners received a prestigious local recognition - a MANDI Award (Milwaukee Awards for Neighborhood Development Innovation) for the organization’s outstanding programs that stimulate economic and business development on a neighborhood scale.
To Near West Side Partners, economic development means safer neighborhoods, empowered families and thriving communities. To achieve this, the organization engages existing business owners to address aesthetic and nuisance issues at their front doors. The NWSP Safety Ambassadors are the eyes and ears on the ground. They perform regular check-ins with businesses to address concerns and help businesses access financial or mentoring resources.
Last year, Near West Side Partners added a Mentor-in-Residence role to the team to help support entrepreneurs and small business owners that can benefit from 1:1 meetings to further develop their ideas. Tom Avery serves as the current Mentor-in-Residence, providing weekly office hours based on referrals from the Safety Ambassadors or inquiry from local entrepreneurs. This Mentor-in-Residence role has also helped to attract new businesses to the neighborhood by providing support with business planning and financial projections. Recently, the Mentor-in-Residence played a critical role in the Rev-Up MKE small business pitch competition hosted by NWSP. This annual competition attracts new businesses and acts as a catalyst to spark interest and development in the commercial corridors of the Near West Side. Long after the pitch event, the Mentor-in-Residence is available to connect with and support entrepreneurs as their businesses evolve.
Through grants and other programs, NWSP invested over $1 million in funding into small businesses between 2021 and 2023. Within this timeframe that funding helped to leverage over $4 million dollars of additional investment into the neighborhood’s commercial corridors. Since the formation of NWSP more than 60 new businesses have opened. This effort to create vibrant commercial corridors that attract new businesses and support existing ones through efforts that boost the local economy, create jobs, and promote broad revitalization would not have been possible without the collaboration of the safety and commercial corridor teams.
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