Programmatic Marketing:
A Game-Changer for Digital Advertising
We all know that it’s important to reach people in the right places, with the right messages. However, succeeding in this task used to be a very hands-on process—even when marketing reached the digital age, where it was easy to set up accounts that budgeted exactly how much we were willing to spend for impressions and clicks.
The problem was, you still needed to manually create ads, which you personally customized based on who you thought your viewer segments were. You had to research where your ideal audience lived. Then, you had to guesstimate how much it was worth spending to put your ads in the places that you predicted would help you reach those audience segments. Then: Assess.
But that’s no longer true—thanks to programmatic marketing. Programmatic marketing (or programmatic advertising) automates this process. It uses machine learning to quickly compute vast amounts of rapidly compiled, real-time intel about what demographics are spending time in various places online. And not only that, it’s figuring out what they’re responding to: What headlines, which images, what messaging. It can take a large set of approved options from your campaigns and put them together into optimal arrangements, then put them in front of viewers when they’re most receptive to your brand. You don’t need to think about any of these details. You just need to provide the ad content for the program to automate—then see the results.
Here are a few of the main benefits of programmatic marketing:
-
Programmatic marketing uses data to inform real-time bidding for digital ad space. Then, it completes purchases automatically, so your ad is in front of quality leads right away.
-
Most programmatic ad modules also compile up-to-the-minute, easily accessible reports about how your ads are doing, making it effortless to track performance, iterate on your campaigns as needed, and share these insights with stakeholders at your company.
-
Everyone else is finally starting to come around to the benefits of programmatic marketing. To remain competitive, you should get in on it, too! Then, since you’ll no longer need to spend time worrying about strategic placements, you can focus on amping up your copy, content, and creative campaigns.
It’s easy to see why programmatic marketing is expected to account for over 86% of the nation’s digital ad spend in 2022.
To make the most of your advertising dollars with instant, data-driven decision-making, it’s time to set up your programmatic ad account. Let us know how we can help you step up your game.
