Our hearts go out to all those who have been affected by Hurricane Ian. During these natural disasters, we know that many small business owners reach out to their local SCORE chapters across the country for support. We must ensure that our volunteers are equipped with the tools and resources they need to help our clients with disaster recovery and preparation.
With that in mind, SCORE Marketing has pushed an email to all chapters located in the storm’s path. You can find this email in your Constant Contact account under the Drafts folder. This email is meant to be customized by each chapter and sent to the chapter’s Constant Contact distribution list.
Our small business community is hurting. It is important to communicate with them urgently so they know that SCORE is here to support and guide them through this tough time.
If you would like to send this email out but did not receive it in your Constant Contact account, please email marketing@score.org to request it.
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October Marketing Campaigns |
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National Hispanic Heritage Month (September 15 - October 15) is a time to celebrate and appreciate Hispanic-owned businesses across the nation. In recognition of this observance, SCORE HQ will feature Hispanic business owners and volunteers across our marketing channels.
Be sure to check out the Hispanic Entrepreneurs Hub! This landing page includes content and webinars from Hispanic thought leaders and mentors, as well as success stories from Hispanic business owners.
Here are a few Spanish materials you can use in your local marketing:
Need to recruit Spanish-speaking volunteers? Consider posting our Bilingual Volunteer or Business Mentor en Español opportunities on VolunteerMatch. You can find these templates within the Opportunity Library on the How to Use VolunteerMatch to Recruit New Volunteers Support Center page. |
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National Women's Small Business Month |
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For Women in Small Biz Month, you can visit the Women Entrepreneurs Hub to find specialized content for women business owners including tailored resources and success stories from women-owned companies.
Share these resources in support of this monthly theme:
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Cybersecurity Awareness Month |
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Take time to educate your volunteers and clients on how to protect themselves online as threats to technology and confidential data become more commonplace. Find cybersecurity tips for your clients on SCORE's Technology Resource page sponsored by TrendMicro.
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You can filter search results on SCORE's Take a Workshop and Browse the Library page through the Narrow By search bar by filtering results by "Topic" and selecting "Technology." You'll be able to find resources like the below: |
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November Messaging Themes |
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With October right around the corner, November will be here before we know it! As you plan your chapter marketing initiatives, be sure to keep these dates top of mind:
- Veteran's day (11/11),
- Small Business Saturday (11/26)
- Giving Tuesday (11/29)
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Here is the timeline for the new website:
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September 30: Initial website delivered by the developers.
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October 1: User Acceptance Testing (UAT) is first completed by staff and the website task force, followed by the chapter webmasters. Google Analytics 4 transition project begins.
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December: Website Launch.
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Frequently Asked Questions |
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Do you have questions about the new website? We’ve compiled a comprehensive list of all website redesign FAQs that you can review to stay informed about the project. If you have additional questions that aren’t represented in the FAQs, please send them to campaigns@score.org. |
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The primary goal of the website is to connect clients to mentoring, workshops, and other services. The redesigned website includes changes not only to content and design but also to taxonomy terms. Our taxonomy terms are used to organize, define and tag our mentoring expertise and business resources.
We worked with the National Advisory Council and the Website Volunteer Task Force to create an improved list of terms. An expanded taxonomy will make it easier for clients and volunteers to find the expertise they need. There are new taxonomy terms for business stages, areas of expertise/business topics, industries, and entrepreneur types in Engage and on the score.org website.
The new terms were made live in Engage on Thursday, September 15.
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Top Resources on SCORE.org |
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This information can help you better understand what topics and content business owners are looking for.
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Top 5 Resources on SCORE.org Year To Date |
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Volunteer Recruitment Platform |
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When was the last time you checked your VolunteerMatch Connections? |
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A "connection" on VolunteerMatch is someone interested in volunteering with your chapter. To become a connection, a user needs to click the orange "I'm Interested" button on a VolunteerMatch ad, which prompts the system to send an automatic email greeting with a link to the SCORE volunteer application.
Becoming a connection, it does not mean that they submitted a volunteer application. Because of this, we recommend logging into VolunteerMatch monthly to pull the "View All Connections" report and compare it to the Engage "Prospective Volunteer Applications" report to verify that they submitted a volunteer application. If not, you can follow up with them via email, which you can find within the VolunteerMatch "View All Connections" report.
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Wednesday, October 12 | 2:00pm ET
Join the Marketing Team to discuss ideas for local workshop topics and ways to increase registration and attendance.
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Wednesday, October 12 | 3:30pm ET
In this webinar, we’ll review how you can get ready for User Acceptance Testing (UAT). Learn what to look for, how to prepare your site for launch, how to report bugs, and where to send feature requests.
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Have a question?
Marketing questions: marketing@score.org
Social media questions: socialmedia@score.org
Media Mentions: media@score.org
Engage questions: engage@score.org
Other questions: help@score.org
Best Wishes,
Alexis Reihing
Field Marketing Specialist
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1165 Herndon Parkway
Suite 100
Herndon, VA 20170
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA. |
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