President Biden is moving to fill two openings at the Federal Communications Commission, nominating Jessica Rosenworcel as the commission's chair, and former FCC staffer Gigi Sohn to a second vacant seat. Rosenworcel has been serving as the acting chair of the commission and has been on the panel since 2012. Read More

Impact 89FM (WDBM-FM), Michigan State University's student-run radio station and media organization, topped the charts nationally this month when it was recognized with the 2021 College Media Association Four-Year College Radio Station of the Year Pinnacle Award. Read More

A groundbreaking documentary on the deportation of U.S. veterans from WKAR Public Media at Michigan State University and filmmakers John J. Valadez and Carleen L. Hsu will air nationally on PBS in primetime. Read More

Powerful Storytelling Part 2 (11/4/2021) The eight motivators that make any story more interesting | Getting beyond the obvious to the more important “why” of the story | The power of the Ladder of Abstraction (how to make interesting stories important and important stories interesting) | Sentence structure that makes information unforgettable | Navigating the friction between creative storytelling and clear storytelling.

Many are suggesting that 2022 will be the biggest year ever for political advertising. Already we are seeing ads for candidates for elections next year, and disputes over those ads. Are you up to date on all the FCC rules that govern your sale of political ads? Do you know who you need to sell to, the rates that you can charge, and all the paperwork that is required – including the latest on the online political file? In a 90 minute webinar on November 18, David Oxenford of the DC law firm Wilkinson Barker Knauer LLP will be joined by the staff of the FCC’s Office of Political Programming – Bobby Baker, Gary Schonman and Sima Nilsson – to provide a refresher on the rules that you need to know to prepare for the 2022 election season.

Regardless of the time of year (hello, “Holidays”) your clients are depending on you to deliver results. When a client wants to be on the air but has no idea what to talk about in their spot, or you know their ad is an unfocused mess and is beyond repair, it’s on YOU to devise an ad that will bring them traffic. Tim Burt is going to show you his “Subway Map Method” to write a spot – in minutes – that can speak to your client’s audience and solve their problem or fulfill their needs.

Believe it or not, I am a big advocate of using pop-up windows on radio station websites. However, there's a right and a wrong way to use them. Pop-up windows are incredibly irritating when they are used to advertise something that has no relevance to a visitor. Under no circumstances should you allow your station's sales team to sell ads to be used in pop-up windows. Read More