Consumers want Dealers to be a big part of their EV journey
In the coming years, we will see a phenomenal uptick in the number and type of battery electric cars and trucks that are purpose-built for a multitude of American car buyers, and widely available for sale across the country.
With all of the buzz about EVs – including pledges from just about every automaker to transition their fleets to electric as quickly as possible – you’d be forgiven for thinking that day has already arrived. But of course it hasn’t – not yet.
Make no mistake; we are well on our way to a much more electrified transportation future, and that is a great thing. But while EV sales have grown considerably just within the last year, they still make up a very small percentage of overall new vehicle sales.
Consumers continue to opt for ICE vehicles with little hesitation, and there are good reasons for that. Still, far too little of our analysis of low EV sales focuses on the product side of the equation – or the historic lack thereof, in this case.
Consider this: At the end of 2020, automakers collectively offered 206 different makes and models of gas-powered cars and trucks for sale in the U.S. The number of models of battery-electric vehicles available for sale at the end of 2020? Eleven.
It gets worse the more you break it down. Full-size pickups made up 10% of new-car sales in 2020. The number of ICE models available in that segment was six, compared to zero powered by batteries. Read more.
