AUGUST 2022

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LAST CALL for Q4 Paid Social Media Campaigns:

LinkedIn Lead Generation Campaigns available for opt-in by August 18!

We are excited to announce that we are reopening paid LinkedIn lead generation volunteer recruitment campaign opt-ins for a limited time only!

LinkedIn Lead Generation Campaign– How It Works in 3 Steps:

1. Users click the ad and are served a LinkedIn pre-populated volunteer interest form. Contact information is pulled directly from a user's profile: Name, Email, Phone, LinkedIn URL and City of the interested prospect.
2. Hiper will add the leads to a shared google spreadsheet for your chapter. You will receive an alert that a new lead has been added.
3. It is then the responsibility of the chapter to nurture each lead.

We've had success testing out this type of campaign with chapters so far this quarter, so we wanted to offer you the opportunity to participate. At this time, we are seeing a form completion rate of 11% making this an excellent opportunity to use remaining FY22 funds to recruit volunteers.

Opt-in by August 18 by completing this form: https://bit.ly/3BUf9fY

August Social Media Updates:

Chapter Social Media Audit Starting Soon:

Over the next several weeks, our team will be focusing on the audit and cleanup of chapter social media accounts. The goal of this project is to locate any duplicate, inactive or outdated accounts that represent the SCORE brand. 

Before we make any changes to accounts that we discover, we will communicate these changes to your chapter's Social Media Chair.

How to assign your Social Media Chair in Engage: https://bit.ly/3vY1tN2

Don't Forget to Add Your Workshops to Your Chapter Website:

As a reminder, all September workshops need to be added to your chapter website by August 15 to be included in the organic Facebook promotion provided through the Chapter Social Media Program. 

The Hiper team creates Facebook events using the information published on each chapter’s score.org website (workshops section) by that date, using the event details and links provided by the chapter on their website.

The current website redesign project does not disrupt this process. 

Learn more about chapter event promotion: https://bit.ly/3QUNPCH

Social Media Webinar Update:

This is just a friendly reminder that we will not be hosting an August Social Media Webinar due to the upcoming National Leadership Conference! 

We will be covering social media during the National Leadership Conference in our session titled One SCORE: A Collaborative Approach to Social Media. 

We hope to see you there, but if you will not be attending, recordings of all conference sessions will be available for viewing post-event. 

Thank you for all you do for SCORE and for America’s small business owners!

Best Wishes,

The SCORE Social Media Team

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