During the 2020 legislative session, Maryland’s General Assembly passed H.B. 732, also known as the Tobacco Tax, Sales and Use Tax, and Digital Advertising Gross Revenues Tax. Specifically targeting businesses generating over $100 million in gross global revenue, with tax rates ranging from 2.5% to 10%, the Digital Advertising Gross Revenues Tax included provisions to impose taxes on annual gross revenues derived from digital advertising services in Maryland.
In May of 2020, then-Governor Larry Hogan vetoed the measure, along with several other tax-related bills, noting that “[t]hese misguided bills would raise taxes and fees on Marylanders at a time when many are already out of work and financially struggling. With our state in the midst of a global pandemic and economic crash, and just beginning on our road to recovery, it would be unconscionable to raise taxes and fees now.” Undeterred, the General Assembly overrode Hogan’s veto in the 2021 legislative session, enacting what was broadly described as a first-in-the-nation tax scheme targeting digital advertisers.
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