It's no secret that consumers connect with professional contractors through web searches. That means your website is often your most valuable marketing tool. Why are you putting up with a substandard site? Here are five common things to fix:
Not mobile friendly. If the site is impossible to load on a phone or tablet, you're going to lose browsers.
Loading speed. If your site is slow to load, you need to address either the hosting service or the design/images. Many search engines will give you a lower rank in results just based on slow speed.
Going past the first page to get your contact information. Make sure customers can find your phone number on the main page. Near the top is best.
No contact form. During off-hours, customers want to get messages to you that you can respond to. No contact form means you don't get those messages and opportunities.
No "About Us" page Clients want to understand the company their about to do business with, so your "About Us" page will get visited more often than you might think. Rather than an impersonal biography, think about telling the story of your journey in business and commitment to the industry. Be sure to introduce your team, your qualifications, what you do differently, and more.
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