KBA'S WEEKLY NEWSLETTER

July 8, 2021

EXCELLENCE IN BROADCASTING AWARDS

ENTRY WINDOW NOW OPEN THROUGH 7/31/21

EXCELLENCE IN BROADCASTING AWARDS

Monday, September 20, 2021

We are now accepting nominations for KBA's 2021 Excellence In Broadcasting Awards, which will be held on Monday, September 20th at the Bluegrass Hall of Fame & Museum in Owensboro during KBA's annual conference. The deadline to submit an entry is July 31st.

Excellence In Broadcasting Awards are presented in multiple categories for RADIO, TECHNOLOGY and TELEVISION divisions.

LEARN MORE AND SUBMIT AN AWARD ENTRY

LEGACY AWARD NOMINATIONS

DEADLINE TO SUBMIT IS TOMORROW JULY 9TH

The deadline to submit a nomination for a KBA Legacy Award is tomorrow July 9th. The awards will be presented as part of the Excellence In Broadcasting Awards ceremony on Monday, September 20th at the Bluegrass Music Hall of Fame & Museum in Owensboro.

AL TEMPLE AWARD

KENTUCKY MIC HALL OF FAME

J.T. WHITLOCK LIFE SERVICE AWARD

RALPH GABBARD DISTINGUISHED KENTUCKIAN

LEGACY NOMINATION FORM

LAST CHANCE TO REQUEST A DUPLICATE IMPACT BROADCAST AWARD

The deadline to request a duplicate Impact Broadcast Award is tomorrow July 9th. Duplicates may be ordered for $50 each, which is the cost to KBA. Click on the link below to request your duplicate.

REQUEST A DUPLICATE

FORMER WKU STUDENT WORKS NBA FINALS

Local resident working on NBA Finals production crew

It's a little later than usual this year, but the NBA Finals are officially under way. While area residents watch the Phoenix Suns and Milwaukee Bucks battle to decide who will raise the Larry O'Brien Trophy on television, one of their own will...

Read more
www.thenewsenterprise.com

FREE LBS WEBINAR FOR KBA MEMBERS

BROADCAST SELLING IS ALWAYS EVOLVING - ARE YOU?

TUESDAY, JULY 13TH @ 12:00 PM EDT

Never has there been a more urgent time for broadcast sellers to truly comprehend marketing from a traditional, digital, and events perspective. Today's TV and Radio salespeople must be more than just "adequate" multimedia consultants. Local digital agencies will continue to win more and more account control unless the local broadcast seller knows how to champion their clients' complete marketing plans. In this webinar, one of the industry's best digital experts will provide you insights into how you can become that marketing champion!

JEFF SCHMIDT'S SALES TIP OF THE WEEK

THIS CAN'T POSSIBLY BE

In researching sales effectiveness we’ve uncovered statistics that, depending on the study, say the average salesperson spends only between 33% and 37% of their time

actually selling. Shocking, and not in a good way…

Here’s another startling statistic: 61.3% of sales reps report they have some kind of time management system or tool, however, only 23% say they actually follow it. That means that over 70% of sales reps are not using any kind of Customer Relationship Management (CRM) tool or any kind of time management software.

Shameless plug: The RAB Account Manager is a comprehensive tool built by broadcasters for broadcasters. Click on the name for a demo and more information on how this tool can get you out of the 70% who are simple reacting to events in their day.

In his book The Ultimate Sales Machine, author Chet Holmes says, “Building a sales machine is not going to be about doing 4,000 things; it’s going to be about doing 12 things 4,000 times each.” Holmes asserts that the single most important skill in successful selling is time management. He offers six steps to great time management:

Touch it once – if you touch it, take action, don’t revisit. Revisiting things you have already touched can waste 97 hours per year.
Make lists – Lists help you stay focused on high priorities
Plan how much time it will take – Don’t think about when you’ll do each task yet, just determine how much time it will take.
Plan the day – Now that you have allocated the time for each task, plan specific time slots for everything.
Prioritize – put the most important tasks first.
Throw it away – Studies show that 80% of all filed or stored information will never be referred to again. Physical clutter is a distraction and takes up mental space.

The evidence is clear; great salespeople who actively manage their time spend almost 20% more time selling than a seller who simply reacts to the activities in their day.

You’ve heard the saying, “Time is money.” Nowhere is this more true that our ability to manage our time effectively so we can prioritize more time in front of client’s helping them solve their problems. It’s so important that Holmes asserts that if you can’t get time management right, you can’t get nothing right.

I’m going to double-down on the six steps, how about you?

Jeff Schmidt is the SVP of Professional Development at the Radio Advertising Bureau. You can also connect with him by email JSchmidt@rab.com or on Twitter and LinkedIn.

NEWSLETTER QUICK NOTES

QUARTERLY ISSUES DUE IN PUBLIC FILE JULY 10TH

Quarterly Issues/Programs Lists are required for all full-power radio and TV stations (including Class A TV stations), both commercial and noncommercial. These Lists are the only documents required by the FCC to demonstrate how a broadcast station served the needs and interests of its community of license, as required by the Communications Act. These Lists show how a station operated in the public interest. They can be reviewed by the FCC at any time and, in the last decade, the failure to maintain these Lists has led to more fines on broadcasters than for any other violation. Click here for more.