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Greetings!
Are you using social media to help increase awareness of your services?
Our firm believes that social media is vital to marketing your financial services business. In this current changing environment, utilizing social media has never been more important.
Take a look at the best practices we recommend you implement:
Update your social media profiles!
Many people begin their search for a service online, researching qualifications, experience, and more to find the best fit for their needs. This means that your online presence should be current and professional.
As it relates specifically to social media, whether a company or personal page, social media platforms such as LinkedIn and Facebook can be a quick and efficient way to build your brand and support your sales process.
- Use a professional headshot or image that depicts your brand.
- Make sure your social media profiles are up-to-date with the most pertinent information presented first.
- Does your profile convey the services you offer, and why to consider choosing your services?
- Be sure to edit any copy on your profiles; misspellings are not a good first impression.
Post content regularly!
Be sure to be active on social media! The more active you are, the better the chance of being seen. Posting content consistently also helps build your credibility.
- Post a variety of information, including news articles, informational flyers, and videos, photos.
- Think like your audience. Post content that would be most interesting to them.
- Use relevant hashtags. They help people find your content.
- Create a content calendar to keep track of your posts, so you don’t duplicate them.
Are you confused about how to begin building your social media presence? PS&G Financial Partners offers its financial professionals a team of marketing experts to guide your online marketing strategy.
We have many more ideas on how to help improve your online presence. Let us know if you are interested in hearing them.
For questions and more information, please contact us!
Looking forward to speaking with you,
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