More cost effective than almost any other marketing medium
In a seminal Media Asset-Value Comparison, which ranked different marketing mediums by their cost per mille (CPM), 3M researchers found that monument signs generated significantly more impressions than radio, prime-time television commercials, and ads in magazines and newspapers. In fact, outdoor monument signs were determined to be nearly 7-times more cost-effective than television ads, which cost $23.70 per 1000 views, compared to only $3.56 per 1000 views for monument signs.
Great for your BRAND IMAGE
Did you know that your customers infer quality from your signs? It’s true, according to a massive study conducted by the University of Cincinnati, which found that 41.5% of 100,000 surveyed consumers regularly make “quality assumptions” about brands based on sign quality. That same study found that over a third (35.8%) of customers had been drawn into an unfamiliar business by quality signage. If you’re looking for a way to boost your brand authority — and drive impulse buys while you’re at it —consider adding a monument sign to anchor your existing sign system.
Reach Local Customers, your #1 source of foot traffic
According to research by the International Sign Association, approximately 85% of your customers live or work within a five-mile radius of your business, so it’s important that your advertising makes a monumental impact on the local signscape. With their prominent roadside placements, authoritative structure and eye-catching designs, monument signs command attention, making it easier to secure these vital local impressions.
Remember....A Business with a Bad Sign is a Sign of a Bad Business!
