Though known best for its breakout hit Pokémon Go, Niantic's true fate may be as an AR platform. Lightship turns Pokémon Go's architecture into a platform on which others can build geospatial AR. We dive into the drivers & dynamics.
One promising form of AR shopping is visual search. This is when users hold up their phones and point their cameras at a given real-world object. The idea is to identify, contextualize or even buy the same or similar items. We examine the evidence.
Several signals validate that AR can bring considerable value to consumer-facing brands – everything from try-before-you-buy lenses to interactive ads. But how do brands themselves feel about it? We examine the latest survey sentiments.
Welcome back to Spatial Beats, AR Insider's weekly series that features observations and insights of author and futurist Charlie Fink. This week, we look at the ongoing development of the metaverse including moves by Facebook, Epic Games, and Nreal.
AR and VR have several benefits that continue to emerge. The latest signs point to their ability to support outdoor activity. That's everything from Pokémon Go to virtual tours. Guest author April Miller breaks it down.
What's driving XR adoption? usage patterns? product strategies? revenues? ARtillery PROanswers these questions with a streamlined intelligence vault filled with data, insights, multimedia, and analyst access. It's all about gaining a knowledge-edge and saving you time.
AR Insider's Thought Leaders program hands its members the keys to the kingdom. You get your own login to write articles for AR Insider any time. We’ll handle the editing, images and amplification.
