There is so much to do before you start your own company. You have to develop a business plan. You have to find financing. Oh, and you have to give it a name.
Consider that roughly 627,000 businesses open every year in the U.S., according to a Small Business Administration estimate. That is a lot of new names. How to make your company name stand out or, at least, be remembered among so much competition?
Here are tips from researchers who have examined the names that work—and those that don’t:
It’s OK to name your company ...
