This SOS Memo is all about truth and its singular importance in both climate change and politics.

Today, I am focusing on the fact that people believe what they want to believe -- regardless of the evidence. For example, the authorities never could convict Al Capone for all of his heinous crimes but they finally found him guilty of tax evasion and sent him to prison where he died. They did that by relying on the evidence.

Similarly, people today believe what they want to believe about the guilt of Donald J. Trump and they believe what they want to believe about what we can do about climate change. Without a doubt, the latter is much more important to our future as a species. And there is a great deal of evidence about climate change that is going "undiscussed."

This SOS Memo features two videos: the first one is a new 15-minute video narrated by Kate Winslet -- shining a bright light on the fact that hardly anyone, anywhere, is talking about the elephant in the room when it comes to climate change.

The second video features the legendary news anchor, 88-year old Sam Donaldson. In the video, he talks about both Capone and Trump -- and the fact that many people just don't want to believe the mountain of evidence regarding the truth.

In the video, he never talked about climate change, but I wish that he would follow the evidence and share his no-nonsense conclusions with the world.

Early in the first video below, Jeremy Rifkin, pictured here, talks about the impact of scientific and technological changes on the economy, the workforce, society, and the environment -- then makes this statement about the sharply increasing number of weather related disasters in the past 100 years:

We began to move the climate change issue onto the global center stage about a decade ago. There was a lot of discussion about the contribution from buildings and from industrial factories, but I became aware during that same period of time that there was another factor that was essentially going undiscussed

Watch this fifteen minute video and share it widely. It strongly reinforces the fact that whatever environmental issue you want to look at -- from species loss to water pollution, to water use, to climate change -- animal agriculture is always one of the top drivers. (Click image to begin video)

Before moving along to the second video, let's take a look at a few pieces of the mountain of evidence supporting the fact that animal agriculture is, by far, the leading driver of climate change.

As I emphasize in all of my SOS Memos, animal agriculture is the ONLY driver of climate change that lends itself to being easily eliminated all over the world -- by individual citizens everywhere simply choosing to eat nothing but environmentally friendly plant-based foods.

The problem is that the vast majority of the people in the developed world simply do not want to believe that mountain of evidence. They have been eating lots of meat, dairy, eggs and fish for their entire lives and they simply don't want to stop eating those foods.

As for the three peer-reviewed papers, the first one, the 2006 UN paper, concluded that animal agriculture was, by far, the leading driver of climate change -- about fifty percent more than all of transportation combined.

Although the UN paper grossly understated the problem of animal agriculture, it is clearly obvious that it is the only major driver of climate change that can be addressed easily by billions of people all over the world.

Then again, if you don't want to hear the truth about the primary driver of climate change, just keep getting all of your news from the mainstream media.

On this most crucial topic ever, FOX is NOT the only network that is failing to educate the public regarding the complete truth about climate change. It is a widespread problem.

Although most people don't want to believe it -- eventually, the truth will be known -- and that truth will empower Mother Nature to kick us humans off of her planet.

That said, I am near certain that if we don't start urgently addressing the leading driver all over the world real soon -- then we are effectively sentencing the youth of the world to an unimaginably horrible future.

After I began writing this SOS Memo last week, I watched a new video (featured below) with legendary broadcaster Sam Donaldson being interviewed last by Jim Acosta on CNN.

Still sharp as a tack late in his ninth decade of life, this nine minute chat with Sam Donaldson was refreshing. He does not talk about climate change but he does mention the word evidence more than ten times during this short video.

As they talked about Trump's legal issues regarding the Mar-a-Lago FBI search, he mentioned the need for evidence time and time again. Every time he mentioned the word, I could not help but think about the mountain of climate change evidence that is being ignored by every media organization in the world.

Why? Because over 90% of the people in the developed world do not wish to give up their favorite foods. In fact, they don't even want to talk about it.

That said, just click on this image to enjoy a compelling conversation with one of the greatest news professionals of all time. We'll talk about integrity on the other side.

For the past few years, when it comes to that question, I have been writing and speaking a great deal about courage, integrity and leadership -- and I have often mentioned the names of many prominent leaders.

Occasionally, I have mentioned the responsibility of the fourth estate to keep the world informed about the truth of what is important, regardless of the hostility with which the world's public might respond to that truth.

When Covid-19 came along in early 2020, as we were putting the finishing touches on our book, OUTCRY, I found myself feeling hopeful that the direct connection between humans eating animals and pandemics would bring about a global look at re-thinking the way we choose to eat.

Now, as I look at how "news" about the Mar-a-Lago situation has taken over the entire fourth estate in this country, my fears about humanity never addressing the greatest threat we have ever faced -- are always on my mind.

For the most part, we humans are one-ball or two-ball jugglers at best -- and not many people in the developed want to talk about the elephant in the room, the leading driver of climate change.

Maybe we need to bring a man of integrity like Sam Donaldson out of retirement and have him take a look at, and report on, the facts regarding the greatest threat in the history of humanity.

To date, since no media organization in the world is focusing nearly enough on the leading driver of climate change -- during the past few weeks, we have begun donating our two "big picture" books to the world. They are both featured below.

If you can't get the urgent truth from the likes of NBC, CNN or FOX, you can get it from me, Stuart Scott and Dr. Kerry Graff in the two books below.

In closing, can anyone get this SOS Memo in the hands of the great Sam Donaldson? He will know what to do. Maybe he could wake up the world's entire fourth estate before it's too late.

The crucial information provided below has gone "undiscussed" by the world's media long enough.

To our knowledge, OUTCRY is the only book ever published that features a summary of "outcries" from the natural world, consensus conclusions of nine “big picture scientists" about our dilemma — AND an envisioned sustainable civilization of the future -- using today’s technology.

Last week, we began giving this book away free of charge. Just click on this OUTCRY image and start reading.

We decided to start giving it away for free -- because, as Jeremy Rifkin said in the video above, the most important info in all of humanity is going undiscussed.

We're talking about the crucial information regarding how we can possibly slow or stop climate change within a few years.

Want to help relieve the desperate situation in which we find ourselves, read OUTCRY as soon as you can and send it to everyone you know. Just click on the book cover image above.

Here is another book that we began offering FREE to the world public a few weeks ago: the 4Leaf Guide that I published with Dr. Kerry Graff in 2015.

It is #172 on this list of all of my SOS Memos.

Don't have time to watch the entire Honolulu video? Click here to view all 60 slides in that talk

jmorrishicks@me.com 

For a concise summary of "big picture" information about our situation, take a look at the landing page of my primary website that I updated this week. Just click hpjmh.com

We're talking about replacing it with an entirely new, ultra-green civilization of the future -- and we do our best to paint a picture of that envisioned way of sustainable living in OUTCRY. For what one Ohio State professor emeritus of history had to say about that book on Amazon, click here.

In 2014, Kip Andersen and Keegan Kuhn produced their first documentary film Cowspiracy. Executive producer is Leonardo DiCaprio, it runs 90 minutes and has been on Netflix since 2015. In 2020, I met Kip and Keegan in Sedona where I was honored to be able to speak at the same conference with them and other great leaders in this movement like Dr. Sailesh Rao and Dr. Michael Greger.

Also on Netflix, Kip and Keegan teamed up again in 2017 to produce What the Health, which is also on Netflix. It runs 92 minutes and may be the best documentary ever that focuses on the health reasons for choosing to eat plant-based. Click here to watch the short trailer. You can also watch the full movie for free on Vimeo.

In 2021, Kip Anderson teamed up with British filmmaker Ali Tabrizi, to produce Seaspiracy, an 89-minute film that vividly and alarmingly reveals what is at stake when it comes to the crucial importance of our oceans to our future as a species. Most people have no idea regarding the environmental horrors of commercial fishing -- a disgusting industry that kills dolphins by the thousands and tosses them back into the ocean. It runs 90 minutes on Netflix. Click here to view the trailer.

As our situation becomes more desperate, the documentary films become more terrifying. As alluded to earlier, we are literally Eating Our Way to Extinction, a process that is vividly covered in this 2021 film (81 minutes). Narrated and produced by Kate Winslet, you can watch this great film on Amazon Prime or on YouTube for $3.99. The great ocean scientist and former head of NOAA, Dr. Sylvia Earle lends powerful credibility to such a crucial topic.

The film uncovers alarming information about the environmental and health impacts of the industry -- leading up to the discovery that we are on the edge of the biggest global disruption of food and agriculture in history. This new film is now available for free at waterbear.com

This 83-minute documentary is all about the findings that were documented in Dr. Stephen Emmott's 2013 book. TEN BILLION.

Finally, this half-hour video was published in November of 2021. It was produced by Michael Dowd, a non-scientific researcher like me who does a very fine job of explaining the many facets of the obstacles standing between us and our survival as a species.

I am confident that if a few million people carefully read and digested this book that there would be a more robust conversation around the world regarding our grossly unsustainable way of living in the developed world.

To my knowledge, OUTCRY remains the only book ever published that features an envisioned, totally-green, ultra-sustainable, super-desirable, future way of living for humans -- along with ideas for how we might get there as quickly as possible.

You can join my mailing list and/or find all of my previous postings by visiting the SOS Memos page on my website. 

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