Great Lakes Media Show to go Digital in 2022! |
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The Michigan Association of Broadcasters’ primary mission is to support our members and provide opportunities to learn and grow. And no event gives Michigan broadcasters a greater opportunity to collaborate and learn as an industry like the annual Great Lakes Media Show.
This year’s event is slated for March 2-3 and we were excited to celebrate with all of you in-person after nearly two years apart.
Unfortunately, with the recent rise in COVID cases in Michigan and across the country, it is the decision of the MAB and our Board of Directors to pivot to a digital Media Show, Broadcast Excellence Awards (BEA), Student Awards, and Career Fair.
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Registration Is Open!
Just $25 for MAB Members
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January 20 | 1:00 - 2:00 p.m.
Free Webinar: "Trends of the Future Now – What Every Broadcaster Should Know From CES" with Shawn Dubravac.
January 24 | 10:00 a.m. - 6:00 p.m.
Free Virtual (or in-person) State Broadcaster Associations Video Streaming Summit.
February 2 | 12:10 p.m.
Free Webinar: "From Influence to Impact: Putting More Political Ad Dollars on Your Books" with Mark Levy
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LEGISLATIVE / REGULATORY UPDATES |
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Whitmer Announces Date for State of the State Address; MAB to Provide Feed |
Governor Gretchen Whitmer and Speaker Jason Wentworth issued a joint statement this past Monday to announce that the 2022 State of the State address will be held in a virtual format and broadcast live throughout the state on Wednesday, January 26. Read More
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Supreme Court overturns OSHA mandate, affects 2/3 of all US workers |
A majority of Supreme Court justices ruled (1/13) that if Congress wishes for the Occupational Safety and Health Administration to be able to require private-sector workers to be vaccinated or undergo testing, then Congress should say so in legislation. Short of that, the court said, OSHA has the authority to regulate workplace safety but not public health, and a vaccine/testing requirement is an issue of public health. Read More from Poynter Here
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FCC Plans to Adopt Two Minor Changes to its Political Broadcasting Rules – What is Being Changed?
By: David Oxenford, Wilkinson Barker Knauer LLP
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The FCC, at its January 27 monthly open meeting, will be voting on the adoption of two relatively minor changes to its political broadcasting rules. While some press reports suggested that the changes would expand the FCC’s jurisdiction into online political advertising, in fact the draft of the FCC’s Report and Order released last week shows that the two rules at issue deal exclusively with over-the-air political advertising. Read More
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Also from David Oxenford:
The FCC Announces End of Filings in their CDBS Database. Read More
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MAB-PAC: Help Us Help You! |
It's early January and an election year. Many lawmakers will be running for another term. There will also be a large group of first timers who will run and win a coveted seat in the Michigan House or Senate. The MAB Political Action Committee (MABPAC) needs to reach these candidates for political office. We need to make them aware of the tremendous economic and social impact local broadcasters have on their community. This requires a financially strong Political Action Committee. Read More
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Grand Valley Says Goodbye to Real Oldies |
Last Friday (1/7) at 2:00 p.m.. after 12 years of operation and service to the community, Grand Valley State University said goodbye to Real Oldies 1480 and 850 AM. Transmission and streaming came to an end. Grand Valley State University, the license holder of WGVU Public Media stations, will return the 1480 AM and 850 AM licenses to the FCC. Read More
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WSGW Announces "Behind the Mitten" |
Alpha Media's WSGW-AM/FM has announced the addition of "Behind the Mitten," airing Sundays from 1 to 2 p.m. The show is hosted by Amy Sherman and John Gonzalez and is a radio show about food, festivals, beer and more! Read More
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Townsquare's WLHT Welcomes Laura Hardy |
Townsquare Media has announced that Laura Hardy joined its WLHT-FM (Grand Rapids) as co-host of the "Big Joe Show." The Big Joe Show is helmed by Michigan native Joe Pesh, and Hardy joins the show after a nationwide search for a co-host that was epitomized by the idea of 'Local First.' Read More
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WDET Teams Up with MSU with new Podcast |
WDET-FM (Detroit) has teamed up with Michigan State University's Science Gallery to present a 10-episode podcast series titled "Tracked and Traced." The series is named after the science gallery's 10 week exhibit, which also explored themes of surveillance. New episodes released every other week, starting early 2022. Read More
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Webinars are free to MAB members and are archived for later viewing.
Questions? Contact Dan Kelley at 1-800-YOUR-MAB.
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FREE WEBINAR: Trends of the Future Now – What Every Broadcaster Should Know From CES
with Shawn Dubravac, President of Avrio Institute and former chief economist for Consumer Technology Association
Thursday, January 20, 2022 | 1:00 - 2:00 p.m. (Eastern)
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Technology is changing at a rapid pace and broadcasters need to stay ahead of the trends. There is no place better to see what’s coming next in tech than the Consumer Electronics Show (CES) which wrapped up its annual trade show in Las Vegas last week. But, if you weren’t able to go to the 2022 show, you can still learn about the innovations that will impact broadcasters during next week’s Third Thursday webinar series.
Shawn DuBravac, an analyst and President of Avrio Institute, will share details about what stood out at CES 2022, what are the technologies that may benefit broadcasters, and the trends to look out for this year and beyond.
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FREE WEBINAR: From Influence to Impact: Putting More Political Ad Dollars on Your Books
with Revenue Development Resources President Mark Levy
Wednesday, February 2, 2022 | 12:10 p.m. (Eastern)
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Mark your calendars to attend your MBA’s FREE “From Influence to Impact: Putting More Political Ad Dollars on Your Books” webinar on Wednesday, February 2nd at 12:10 Eastern, 11:10 Central, hosted by Revenue Development Resources President Mark Levy.
While he has to speak about them briefly, know that this is NOT a rules and regulations webinar: it is about writing more political ad dollars now.
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Ask LBS
It is common to run into difficult selling situations in the field. Let us know what we can help with and we will get your question in front of our seasoned broadcast professionals who will get you a personalized response with real strategies for your specific situation!
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The BEST Program
The BEST Program is designed for sellers who are new to broadcast. Each weekday for 5 weeks, you will receive a special email containing 3 videos. In less than 30 minutes per day, your new sellers will have built up a solid foundation for a career in selling broadcast!
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Sales Ideas
Sometimes we just need a creative boost or an idea to take to a prospect tomorrow – or even today! The list contains 99 of the hundreds you can find on the site! Need a creative boost or some fresh ideas? This section of LBS is loaded with them!
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TRAFFIC DIRECTOR SPOTLIGHT |
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Patty Vandenberg (Midwest Communications/Southeast Michigan) |
MAB: If you won the lottery, what is the first thing you would do?
Patty: Contact my financial planner
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The Difference Between an Audience and a Community — And What It Means For Broadcasters
By: Seth Resler, Jacobs Media Strategies
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For more than six years, I have taught radio stations how to implement a digital strategy known as Content Marketing. The concept is simple: create content — blogposts, videos, podcasts, etc. — to attract an audience. The strategy is not a new one. In fact, it pre-dates the internet. Read More
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Michigan Association of Broadcasters | 1-800-YOUR-MAB | MichMAB.com
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