News, Happenings & Collaborations |
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Included in this Issue ... |
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We are pleased to share the following news, happenings, and collaborations with you and hope you will share with staff! The information contained in this week's newsletter was shared with the Chamber on or before noon on the Thursday before it was sent. To have your information considered for inclusion in future issues, please submit your information on or before noon on the Thursday before you'd like it published.
To stay in the know, visit the WGACC Digital Archives. For past NHCs and now our monthly Engager, which is only mailed to each Primary Contact at our members in good standing is also in the on-line library. While you are there please feel free to review The Chamber’s 2020 Annual Report as well.
In addition, we have heard that some messages are being delivered with a link that must be clicked to see the complete newsletter. We apologize for the inconvenience and have determined that this is related to the email service provider that you use to read the newsletter. We hope you will click the link!
Highlights include the following:
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- New executive director announced
- Connecting with Rochester travelers
- Franklin Street Gallery Artist
- Media shout-outs
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- Annual Meeting Save the Date
- Pop-ups hosted in Nov/Dec
- Holiday Happenings & Winter Traditions
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Visit Watkins Glen
& Schuyler County
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Watkins Glen
Area Chamber
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Pandemic Spotlight Updates
We continue to monitor the evolving situation with the pandemic. Currently, staff and Chamber visitors are not required to wear masks, but are welcome to do so. Continue to check the CDC and State web sites for updates. Scroll down for helpful information. We will do our best to keep you up-to-date, but it is likely that there will be new updates as soon as we hit send! Stay safe.
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NY Forward & Other Government News
- Communicate your HERO Act plan
- Economic Injury Disaster Loan
- Vaccine clinics
- Join your neighbors and VaxUp
- $800 million in grants for small businesses available
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Welcome Nigar Hale:
New Executive Director
The Watkins Glen Area Chamber of Commerce and the Schuyler County Tourism Promotion Agency Board of Directors is pleased to announce the appointment of Nigar Hale as Executive Director, effective November 1, 2021. Hale will succeed Michael Hardy, who is resigning at year end.
“Nigar is a positive and energetic leader with strong credentials,” said Hardy. “I am thrilled to pass the baton to Nigar and to watch and support her as she makes strategic contributions to the positive momentum we’re currently experiencing. Her expertise and collaborative spirit will help to further solidify the Chamber’s commitment to advancing business and tourism and supporting our members.”
Her career experience includes seven years as Vice President of Marketing and Membership for the Chamber of Southern Saratoga County, NY, where she was able to nurture her passion for creating collaborations to promote prosperity in the local economy. Her collaborations in the capital region include serving as President of a local community economic development organization that involved town governments, school districts, agriculture, and business leaders to create a strategic vision that would impact future development in southern Saratoga County. Hale’s experience also spans acquisitions, marketing, and sales management in the publishing realm for Wiley, Delmar Learning, and Thomson Publishers and included managing hospitality, culinary, and travel and tourism content portfolios.
“As the incoming Executive Director, I am humbled to bring my commitment, work ethic and my portfolio experience to lead the Watkin Glen Area Chamber of Commerce,” said Hale.
Hale moved from the capital region to the Finger Lakes in 2019 as founder and president of Blue Pepper Strategies, Inc., a marketing solutions provider for small business. At its core, Blue Pepper believes in the importance of driving the excellence of a brand experience throughout the customer journey, from discovery to fulfillment. She currently serves as Chair for the Board of Wharton Studio Museum where she helps to raise awareness of its mission and to celebrate Ithaca’s place in early cinema history. She is also the current President of the Finger Lakes chapter of PRSA (Public Relations Society of America).
Hale earned her Executive MBA from the University at Albany and Institute of Organizational Management Certification by the U.S. Chamber of Commerce for non-profit management. Her undergraduate degree was in American History and Sociology from the University at Albany. Hale resides with her husband in Ithaca, ideally located between her two adult children with careers in the Capital Region and Buffalo. She is inspired by the pursuit of lifelong learning and is a voracious reader.
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Pop-Up Shops: Small Business Saturday/Village Christmas
We are actively planning for Small Business Saturday and the 28 days of shopping local that follows. On Small Business Saturday and during Watkins Glen Village Promotions' Village Christmas on December 10, the Chamber will make space available at 214 N. Franklin Street for 6 pop-up shops. Details and parameters are available online.
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Connecting with the Roc
The Watkins Glen Chamber of Commerce is a member of Visit Rochester, a tourism-based organization dedicated to helping people enjoy life and businesses succeed (just like us!). Our membership allows us to share various Schuyler County events with those who spend time on www.visitrochester.com/. We also distribute hundreds of our travel guides at their airport and downtown visitor center. Right now, many of upcoming holiday events are listed! (See below.)
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Winter in Watkins
The next meeting for Holiday Happenings & Winter Traditions is scheduled for November 4 at 4pm at the Chamber. This will be the last call for adding events to the calendar that will be fully promoted by our media partners, WENY TV and Seven Mountains Radio. At this meeting, we will also go over the Snowflake Spectacular contest, roll-out Holiday Lights - Schuyler Style, and confirm in-hand details for Small Business Saturday.
We are excited that the calendar now includes two more events from the Seneca Lake Wine Trail. Please review the calendar below and let us know if you're hosting/sponsoring any events from November 2021 through February 2022. With are natural "anchor attractions," Watkins, Schuyler County, and Finger Lakes Wine Country are open all year. These attractions include the Watkins Glen State Park (north and south rim trails WILL be open), the Finger Lakes National Forest, and the waterfalls that freeze into photo-worthy masterpieces, plus area museums, including the Corning Museum of Glass, Rockwell Museum, Finger Lakes Boating Museum, and the Glenn H. Curtiss Museum, and the Finger Lakes Festival of Lights at Grist Iron Brewing.
This is the current schedule. All events will be subject to change and pandemic-related regulations.
Now-Dec.: Finger Lakes Festival of Lights at Grist Iron Brewing
Nov. 19: Snowflake Spectacular entries due (member-only; free ice skating with entry) and Small Business Saturday kick-off event, 4pm-6:30pm at Clute Memorial Park
Nov. 27: Small Business Saturday, kick-off for 28 Days of Shopping Local, and community Tree Lighting at Clute Memorial Park
Dec. 1: WGACC Annual Meeting/Snowflake Spectacular Winner Announced: Glenora Wine Cellars, 5pm to 7pm
Dec. 3-4: Holiday Fair at Clute Memorial Park (Carriage Rides, Wine Tastings, Crafts, Elfland with Visit from Santa)
Dec. 3-5: Lights & Flights, Seneca Lake Wine Trail (tickets available soon)
Dec. 10: Watkins Glen Promotions’ Village Christmas on Franklin Street with night-time parade and fireworks
Dec. 10: Launch of Holiday Lights - Schuyler Style
Dec. 10-12: Lights & Flights, Seneca Lake Wine Trail (tickets available soon)
Dec. 11: WGACC Fireworks off the Pier at 7:30pm
Dec. 31: Ring in the New Year with Aunt Millie’s Biscuits and Donna and the Mystics at Clute Memorial Park, Seneca Lake Events Center
Jan. 5: Winter-themed Monthly Chamber Mixer/Social (STAY TUNED)
Jan. 22: The Annual Chamber Winter Gala at the Harbor Hotel
Jan.27-29: Hart’s Harbor Hotel Ice Bar
Feb. 2: Chinese New Year at House of Hong (Monthly Mixer and Social)
Feb. 14: Valentine’s Weekend packages
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Please participate:
Holiday Happenings & Winter Traditions events for you
We've been talking for months about Holiday Happenings & Winter Traditions and soliciting ways that your events can be included in this county-wide event. We want to make sure you know about the opportunities for you to participate in Holiday Happenings & Winter Traditions. In addition to attending any/all of the festivals and related events, we hope you will
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Submit your creative ideas for the Snowflake Spectacular contest (by Nov. 19 at Clute Park's Seneca Lake Events Center) [Open to all members]
- Small Business Saturday (see details below)
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Decorate your home, business, farm/buildings for Holiday Lights - Schuyler Style. More than $2,000 will be awarded in prizes. [Open to all in Schuyler County]
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Small Business Saturday
The Watkins Glen Area Chamber of Commerce is thrilled to participate in Small Business Saturday as your Neighborhood Champion. Small Business Saturday is dedicated to supporting small businesses within our communities and will be held this year on Saturday, November 27. In the past, many Chamber members have offered deals, discounts, or even hosted a pop-up shop at the Chamber. We look forward to this participation again! Important links:
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Register and/or offer a discount at your business for Small Business Saturday and/or the 28 Days of Shopping Small (deadline October 29; open to the community)
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Chamber members who do not have a brick and mortar location open in December, can register for a pop-up shop at the Chamber on November 27 (Please note, we will select 6 businesses to participate on a “first come, first served” basis and will offer this opportunity again for Village Christmas on December 10.)
This event is made possible by American Express. American Express has not yet released the latest promotional materials, but participating businesses will be notified upon their arrival. This year’s Kick-Off Party will be held November 19 at the new Seneca Lake Events Center in Clute Park. Pick up your materials then and enjoy a free skate on the brand-new ice rink! Questions? Contact Abby Lane by email or phone (607-535-4300)
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It's Volunteer Season!
Are you a member of the Chamber and in need of volunteers this season or during the holiday season for events, activities, or fundraisers? Please let us know. We are happy to help you recruit volunteers to realize your mission.
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Thank you Kate!
Many thanks to Kate Fuller for her help at the Chamber this summer. She spent hours working with members to upgrade their presence on the Chamber's website, working with Simpleview. Congratulations is also due: she recently began full-time employment with the Clemens Center as Director of Development.
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Save the Date: Annual Meeting
Mark your calendar and plan to attend the Watkins Glen Area Chamber of Commerce Annual Meeting.
December 1, 2021 (not December 2)
5pm to 7pm
Glenora Wine Cellars
5435 State Route 14, Dundee, New York, 14837
Chamber board members, the Executive Director, and Chamber staff will present financial summaries and updates on activities and events. Cash bar and treats to be served.
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Fall hours for Visitor/Info Centers
The Watkins Glen Area Chamber of Commerce staffs the Visitor Center at the Watkins Glen State Park (in addition to the Information Center at 214 N. Franklin St.). Chamber representatives will be available in the Park's Visitor Center from 9am to 5:00pm daily through October 31, 2021. Chamber representatives will be available at 214 N. Franklin Street from 9am to 5pm during the week (Mondays through Fridays) and from 11am to 5pm on Saturdays and Sundays.
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Update from the Park
We have learned this from the Watkins Glen State Park: Rim trails at the Watkins Glen State Park remain open year round with plowed/maintained parking at the 3 key entry points. Also, the Catherine Valley Trail is open year round, the full 10 miles with plowed/maintained parking at designated trailheads. As we approach the winter season, the gorge trail at the Watkins Glen State Park will be closing for the season at close of business on 10/24/21, (which will be the last day for staffing at the welcome center by park staff). Camping at the State Park closed for the season as of yesterday (10/11/21). Archery big game deer season began October 1 in select areas of the park and will expand into more areas of the park on November 1. Several repair/upgrade projects are slated to be accomplished over the fall and winter by park staff and skilled trades crews.
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What are you doing tonight?
Have you been to our newest world-class, attraction yet? Are your front-line staff sharing it with guests, family, and friends? We hope so! Finger Lakes Festival of Lights is open at least through December and is a great option for visitors looking for an evening attraction. Info and tickets are online.
Another option for evening entertainment? Check out what's playing at the Glen Theater on Facebook. Movies and popcorn at an independently owned theater? A great way to end the day in Finger Lakes Wine Country.
If you have options for evening activities for visitors, guests, (or front-line staff who may have more free time now), let us know so we can share!
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Roam the Empire strikes again!
On October 1, Roam the Empire featured two Chamber members: "Calling all coffee #icecream lovers, The Great Escape Ice Cream Parlor is the place for you. Ask for their best-selling #coffee ice cream, made with Seneca Sunrise Coffee & can be enjoyed how you like it. @TourWatkinsGlen bit.ly/3mj6Wsa https://t.co/K57j7V6d2f"
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ILoveNY sends some love
Chamber members were recently featured in September’s I Love NY blog. El Rancho made the list for people discovering New York’s Hispanic culture.
The Watkins Glen State Park, Atwater Estate Vineyards, and Dr. Konstantin Frank Winery were all included in the fall attractions blog.
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Cybersecurity Awareness Month
October is Cybersecurity Awareness Month, a reminder that our increased reliance on technology brings an increased responsibility to improve our security when online. Please consider these resources to safeguard your organization.
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Marketing is a year-round sport
As we begin thinking about fall and winter, make plans to purposefully share your message with potential guests and customers. It's time to make decisions about your ad in the 2022 Travel Guide. At least 80,000 will be distributed (hard copy) with thousands more served digitally. Details and the contract are in the October Engager. Need an electronic version of the Engager? Check here.
Consider one of these marketing opportunities with the Chamber. We are happy to be partnering with the Farm Sanctuary to remind visitors of the brand-building merchandise for sale online and with the Schuyler County Historical Society to share some of their collection in our display case. Other opportunities:
Window space at 214 N. Franklin Street: $125/month
Video segments at 214 N. Franklin: $130/month Budget any or all of these for 2022
Ask about wall and floor displays!
As you're finalizing your 2022 marketing budget, please remember your Chamber membership, sponsorships, 2022 travel guide ads, and maybe a little slush fund for new initiatives that the Chamber may be able to present with a new executive director and/or post-pandemic opportunities.
Questions? Contact Executive Director Michael Hardy: michael@watkinsglenchamber.com or (607) 535-4300.
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Hints from Hardy
Business and hospitality hints
from Michael Hardy
HINT 1 Integrate for stability
Earlier this month, issues with Facebook shut down the social media platform, unexpectedly disrupting organic posts and paid campaigns. We use social media to communicate with each other, with prospects, and with customers. It’s become a mainstay in our marketing plans, but as this article reminds, should not be the only tool in the toolbox. An integrated approach, across platforms and tactics, is the way to go! Read on.
HINT 2 Making data-driven decisions
I will be attending the 2021 Annual Meeting of the New York State Tourism Industry Association (NYSTIA) later this week. I am excited to share results of research and data-mining that can be used to make informed, business savvy decisions. Most notable are DOMO+rove and AirDNA data for 2019, 2020, and 2021. If you want to learn more about these fascinating facts to help with marketing, please call me for an appointment.
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Check out the Events Calendar
Members are invited to submit events to the Chamber's online events calendar. The Chamber routinely pulls from this calendar for social posts and includes the link in appropriate news releases. Please bookmark the events page. Check it regularly for opportunities to enjoy, and remember to submit your organization's events (including a picture). If you don't have a relevant picture, upload a logo (designating it as an image, please). Want to talk this through? Call Abby (607-535-4300) or register for the next Simpleview training.
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Village Christmas 2021 is on
Watkins Glen Village Christmas, hosted by Watkins Glen Promotions, Inc., will resume again this year on December 10, from 5pm to 8pm on Franklin Street in Watkins Glen, with the theme of “Candy Land.” Franklin Street will be closed during the event, and open for vendors and the Village Christmas Parade. Fireworks will light the sky at 7:30. Prime viewing will be at or near the Seneca Lake pier house. The committee is currently seeking vendors and float, fire truck, and tractor applications for the parade. Santa and Mrs. Claus will be at the event as well, however they will not be available for sit-down pictures as has been in the past. This event is supported with a TAP grant. Check out our Facebook page, Watkins Glen Village Christmas, or visit www.watkinsglen.com for more information. WGACC has a second night of fireworks on Saturday, also at 7:30pm, to entice out-of-town visitors. Please invite them!
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Webinar explains requirement
HERO Act: Joint Employer-Employee Workplace Safety
Thursday, October 21, 2021
11:00 AM - 12:00 PM
The requirements of the HERO Act take effect November 1. This webinar will talk about how this “second part” of the HERO Act will impact your business.
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Accounting Technology Webinar Series
Budgeting and Payroll
In this webinar, we’ll discuss best practices for budgeting and how payroll automation can help your organization save time and increase accuracy.
October 26, 2021 | 11:00 AM - 11:30 AM ET
Presented by Jacqueline Platt and Lynn Peisch
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Franklin Street Gallery
hosts local artist
Check out work by local Artist Cheryl Johnston during October at the Franklin Street Gallery. Cheryl says ... "I love painting animals especially their faces to catch the light in their eyes. And I like to create a feeling or a mood in my landscapes, especially misty scenes."
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This event, which is a 2021 TAP grant recipient, coincides with Watkins Glen International's annual beer festival, the Finger Lakes Beer Festival presented by Chemung Canal Trust Company. Details online.
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Member News & Collaborations |
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Share your news
Does your organization have news to share? A promotion, a new service, a new product? New hours or location? Send us your news so we can help you share it. Looking for advertising opportunities? We have them too. If you'd like to encourage sales of your product line and/or service offerings, please contact Stephanie Specchio.
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New hires at Valicenti Advisory Services, Inc.
Valicenti Advisory Services, Inc. is pleased to announce that Kevin Falkenberg has joined the firm as Data Manager. This position requires excellent computer skills, accuracy and attention to detail and the ability to multi-task and to work independently. In addition, Samson Lin has joined the firm as an Investment Analyst. In this position, he will be working closely with the investment team and will provide critical support to the lead analyst and portfolio managers in the areas of research, position and risk monitoring, performance attribution and trade execution.
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Scholarship opportunity
The Finger Lakes Tourism Alliance is accepting applications for the Finger Lakes Region Scholarship. Qualified applicants must reside in the 14 county Finger Lakes tourism region and be students in the second year or beyond of studying tourism and hospitality. A work history, preferably in the tourism and hospitality industry, is required, along with letters of recommendation. We’re looking for young people who are passionate about this region, and applicants will need to provide an outline of how the scholarship will advance not only the applicant’s career but also the hospitality and tourism industry in the Finger Lakes region. Applications will be accepted through November 15, 2021. Applicants can find the scholarship application here or call 315-536-7488 with any questions.
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Flu shot time!
Arnot Health is holding public flu shot clinics to help protect our community from influenza.
The clinics will take place as follows:
- October 22: Ernie Davis Community Center 11am -3pm (COVID vaccine will also be available)
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October 26: Steele Library 11am -3pm
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November 5 Ernie Davis Community Center 11am -3pm (COVID vaccine will also be available)
Registration for all clinics can be made by calling Arnot’s Health on Demand at 607-737-4499.
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Rescued racecar on the grid
A 1967 Lotus Formula Ford is now on display at the International Motor Racing Research Center (Decatur St) through October. Donned "Rotus-51" and the “The Yellow Submarine,” this car has an interesting back story and has traveled a long way to end up in Watkins Glen. Check it out in person at the Center and read more online.
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LODGERS ... Please share info
We are compiling the following information (so please share with us!):
- What packages will you offer for Holiday Lights - Schuyler Style? (Please note the event as part of Holiday Happenings & Winter Traditions.)
- What packages will you offer for New Year's Eve? (Please note the event at Clute Park as part of Holiday Happenings & Winter Traditions.)
- What packages will you offer for Valentine's Day?
- Will you offer packages for people looking for things to do toward the end of January/February 2022? We're calling these "Cabin Fever" events.
- If you're changing hours and/or closing for a portion of the year, please share that too.
Any and all accommodation members are welcome to share their food, entertainment, and packages with the Chamber. We will help spread the word here in our e-news and on our social media platforms and website. Please know that we do NOT have complete information on availability and openings. In most cases, we direct guests to www.explorewatkinsglen.com, where they can find links to area lodgers. With this in mind, we hope you will keep your listings current and be sure to post your offers for the public and members on the WGACC Bulletin Board when you are checking out and/or updating your listing on the Simpleview Extranet.
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Economic Injury Disaster Loans
In a recent update from Isabella Casillas Guzman, National Administrator for the US Small Business Administration, enhancements to the COVID Economic Injury Disaster Loans were highlighted.
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Increased the COVID EIDL Cap. The SBA will lift the COVID EIDL cap from $500,000 to $2 million. Loan funds can be used for any normal operating expenses and working capital, including payroll, purchasing equipment, and paying debt.
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Implemented a Deferred Payment Period. The SBA will ensure small business owners will not have to begin COVID EIDL repayment until two years after loan origination, so they can get through the pandemic without having to worry about making ends meet.
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Established a 30-Day Exclusivity Window. To ensure main street businesses have additional time to access these funds, the SBA will implement a 30-day exclusivity window of approving and disbursing funds for loans of $500,000 or less. Approval and disbursement of loans over $500,000 will begin after the 30-day period.
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Expanded Eligible Use of Funds. COVID EIDL funds will now be eligible to prepay commercial debt and make payments on federal business debt.
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Simplified affiliation requirements. To ease the COVID EIDL application process for small businesses, the SBA has established more simplified affiliation requirements to model those of the Restaurant Revitalization Fund.
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It's time: Communicate your HERO Act
The HERO Act requires employers to adopt and maintain an airborne infectious disease prevention plan to be implemented when an airborne infectious disease is designated by the New York State Commissioner of Health as a “highly contagious communicable disease that presents a serious risk of harm to the public health.” The deadline for communicating the existence of your plan to your employees was Saturday, September 4, 2021. Here's info to help you formulate your plan: Learn more about the HERO Act deadline and find sample language you can use to implement your plan. Please make sure your employees are notified.
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Grants for small businesses:
Gov. Hochul extends opportunity
The successful recovery of small businesses is key to New York State's future. The New York State COVID-19 Pandemic Small Business Recovery Grant Program is open now and provides flexible grant assistance to currently viable small businesses, micro-businesses, and for-profit independent arts and cultural organizations in the State of New York who have experienced economic hardship due to the COVID-19 pandemic. Please check online for revised threshholds, eligibility requirements, and more information regarding the New York State COVID-19 Pandemic Small Business Recovery Program: www.nysmallbusinessrecovery.com. The program is administered by ESD and powered by Lendistry. Questions? Call 877-721-0097.
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Vaccine clinic info
In the area? The following options are offered by Arnot Health. Those wishing to be vaccinated can register online at arnothealth.org/vaccine-info-individuals, call 1-800-952-2662, or take advantage of walk-in service up to 30 minutes before the end of the clinic.
- Arnot Mall Event Center - Every Wednesday in October 2021, 10:00am - 5:00pm
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Watkins Glen Community Center – Every Friday in October – 9:00am to Noon (Note: Influenza vaccine will also be available. Call 607-737-4499 to register for flu shots only.)
- Ira Davenport Memorial Hospital – Tuesday, October 19 – Noon - 3pm
- Village Square Apartments – Thursday, October 21 – 10am - Noon
- Ernie Davis Community Center (EOP) – Friday, October 22 – 11am - 3pm
- Arnot Ogden Medical Center, Tuesday, October 26 -- 7am - 5pm
- Steele Memorial Library – Thursday, October 28 – 2pm – 5pm
- Ernie Davis Community Center (EPO) – Friday, November 5 – 11am - 3pm
- Ira Davenport Memorial Hospital – Tuesday, November 16 – Noon - 3pm
- Steele Memorial Library – Thursday, November 18 – 2pm – 5pm
Schuyler County Public Health Vaccine Clinics
- Thursday, October 14, from 3:00 PM - 5:00 PM at the Watkins Glen Community Center
- Friday, October 15, from 9:00 AM - Noon at the Watkins Glen Community Center
Pfizer Boosters available at all Arnot Health COVID-19 Vaccine Clinics
The CDC recently issued recommendations for a single booster dose for the Pfizer vaccine. Those Pfizer vaccine recipients eligible to receive the booster dose six months after completion of their primary series include:
- Individuals 65 years of age and older and residents in long-term care settings;
- Individuals age 50-64 with underlying medical conditions;
- Individuals age 18-49 with underlying medical conditions, based on individual benefit and risk (can be based on shared clinical decision-making and encourages, but does not require, prior consultation with a provider before administration of a booster dose); and
- Individuals age 18-64 who are at an increased risk for COVID-19 exposure or transmission because of occupational or institutional setting, based on their individual benefits and risks.
Stay informed:
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PROMOTE YOUR NEWS AND EVENTS
Add your happenings to the Public Events Calendar on our website!
Add your event quickly, easily, and at no cost. Click here for the submission page.
SHARE YOUR NEWS — VIA CHAMBER SOCIAL MEDIA & ENEWS
We will gladly feature your upcoming events and news on our social media channels and in our newsletter.
Contact Michael at (585) 721-6032 or send him your news
CONNECT WITH THE CHAMBER TEAM
Office Phone: (607) 535-4300
Katherine Jack, Visitor Center and Office Administrator email
Abby Lane, Events and Membership-Engagement Manager email
Stephanie Specchio, Director of Communications and Marketing email
Michael Hardy, Executive Director email and (585) 721-6032 (cell)
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