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Bryson Broadcasting International Newsletter

Raising Radio and TV Revenues Worldwide! 

15 November, 2024



Greetings from BBI:I am honored to again be a part of the 2024 Most Influential Women in Radio from Radio Ink. Thank you!


What Clients are saying about BBI:

"The results are in and the survey says-Pat Bryson has nailed it"

Joe Conti

President Pennsylvania Association of Broadcasters

A Little About Me

Pat Bryson is an internationally known speaker and trainer specializing in training salespeople and managers. She has consulted stations in the United States, Canada, Australia, Europe and Central Asia. Her career has included on air, salesperson, sales manager and general manager. Since opening BBI, she has travelled extensively and has spoken at most major radio conventions on three continents. Pat is the author of two books, "A Roadmap to Success in High Dollar Broadcast Sales" and "Successful Broadcast Sales: Thriving in Change".


Pat has four times been named one of Radio Ink's Most Influential Women in Radio


Turkeys Are In Danger Again!

It must be time for Thanksgiving

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Where has this year gone? It was January 1: then I blinked and it's time to roast the turkey and celebrate the past year and the coming Christmas season.


My friends in Canada celebrated Thanksgiving in October. I believe Canada and the US are the only two countries that set aside a day dedicated to counting our blessings. The origins of the US version are a bit hazy. The stories we were told in grade school and reenacted in our Pilgrim and Indian costumes might not be the way it really happened. In the version I grew up with, the Indians saved the Pilgrims' behinds by teaching them how to grow corn and slather themselves with bear oil to combat "Nibblies". Coming from jolly old England, they were unfamiliar with the swarms of insects inhabiting Plymouth and surrounding areas. They were in danger of being eaten alive before they starved to death. Enter the local natives who had yet to see these new comers as threats.


The details might not be as important as the spirit of the occasion. And the spirit of the occasion was the joining together people of different cultures and ideological persuasions to break bread and share a meal. They were happy to have survived the year and to still be alive.


Seems to me that this Thanksgiving might be a good time to revive that spirit. The US has been through 4 years of turmoil. We survived a pandemic. We survived lockdowns, isolation, disruption of normal life. Families have been split apart based on their beliefs about vaccines, wearing masks and standing 6 feet apart. Friends have stopped talking based on whether a donkey or an elephant was in their front yard.


Our forefathers gave us a Constitution that guarantee that everyone can have an opinion and express that opinion freely without fear of consequences. They gave us due process of law. They guaranteed the right to a speedy and fair trial by a jury of your peers. They gave us the right to PEACEFULLY assemble. My hope is that all of these rights will be exercised by all sides wrapped in love for our fellow humans.


This Thanksgiving, my prayer for you all is that you will gather friends and family of all ideologies at your table. That you will forget the things that separate you and concentrate on the things that unite you. Our country must heal and healing begins with each of us.


My basket of blessings is especially full this year. I have had 12 months of travel, working with great broadcasters in several countries and many states. I am thrilled to see so many people dedicated to bringing good broadcasting, fair and accurate coverage of news and events, entertainment and companionship to their listeners and viewers. I have wonderful friends and an understanding husband who keeps the home fires burning while I utilize trains, planes and automobiles. I'm looking forward to spending time with them as I nestle in for the remaining part of the year and plan my Christmas displays.


I wish you a very wonderful holiday weekend.


Happy Thanksgiving!

The Client's Corner: Is Your Staff Ready For 2025?

I'm always interested in how many stations utilize programming consultants, invest in their technical plant, but do not feed their sales staffs. In today's competitive environment, we need to sharpen the skills of everyone on staff, both the new hires and those who have tenure. Our business has changed. Our clients' businesses have changed. We must be better to continue to thrive and to assist our clients in thriving.


Bryson Broadcasting International serves clients in two ways. In addition to in-person market visits, virtual sales training and sales meetings are available for your stations! We will customize the materials to meet your individual needs. Once a month, these sessions will be done live with your staff. The Zoom meeting platform allows for interaction and discussion as we teach the materials.


We also assist in hiring by interviewing and testing applicants to get you the best clay possible.


It's more important than ever for our sales staffs to have great skills. Good skills are no longer good enough. We can raise the skill set of your staff.


To discuss how we may benefit your revenue department, give us a call at 918.810.3068 or email at pat@patbryson.com. Enter 2025 with strong momentum and A+ players!

Words to Live By ....

"We must find time to stop and thank the people who make a difference in our lives." John F. Kennedy



Give Your Staff a Christmas Gift That Will Keep On Giving!

What people are saying about this new book:

"Congratulations Pat on another great book. Best book I've read in years on solution-driven sales. I highly recommend it!


Duane Alverson, President (retired)

MacDonald Broadcasting Company

Buy It Now

The View On My Street

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We want to help your staff increase revenue!


We at Bryson Broadcasting International are available to help your sales staff achieve its next level of expertise. We customize our programs to meet your needs. As needed, we make use of interpreters and produce sales materials in your language. Our training options include online sessions done live for your staff.


If you would like to discuss your sales training needs, we may be reached at Pat@patbryson.com,


or call us at 918.810.3068. 


For more information about BBI, click here.


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