Cheers to Small Business

These free, educational workshops are back in 2022. Open to small business owners and entrepreneurs in our community, the workshops provide resources and tools to help you succeed.

Funky Junk-A-Loo is Back in 2022

Funky Junk-a-Loo will take over the newly renovated Waterloo Convention Center for a repurposed paradise on March 19 & 20!

Tickets are on sale now.

2022 Food Vendor

Applications Open

2022 events are right around the corner!



If you are a food vendor, make sure to get your applications in to join us in Downtown Waterloo this season!

Friday Loo is downtown Waterloo’s T.G.I.F. party! For more than 20 years, this has been the most well-known Main Street Waterloo event.

Join us in 2022!

Please join us in extending a warm welcome to the new businesses who have recently opened in Downtown Waterloo! Be sure to stop by and check them out.

Dark Rose Salon



302 Commercial St. Suite B

Throughout the year, Main Street Waterloo has projects and events that we need help with. Volunteers like yourself are what makes our events and projects successful.

Downtown Waterloo Gift Certificates make a great gift for everyone on your shopping list! You can purchase these through Main Street Waterloo and they can be redeemed at most downtown businesses. You can purchase them on our website, or by stopping by the office. 

Main Street Waterloo is able to support downtown businesses, hang flower baskets, decorate for the holidays, host events and more because of the generosity of our community.

The organization is hosting our 2022 investment campaign by challenging 100 people to donate $100 to make our city center stronger.

Are you passionate about Downtown Waterloo and the Events we put on?

Consider joining one of the many 2022 councils or committees for Downtown Waterloo Projects and Events!

Fill out this form to join a committee and help make the events even better this year.

February

• Feb. 22 Cheers to Small Business

March

• Mar. 9 Volunteers on Tap
• Mar. 19-20 Funky Junk-A-Loo

April

• Apr. 21 Tour De Loo

May

• May 3 Cheers to Small Business
• May 21 Main Street Sweep
• May 24 MSW Golf Tournament
• May 25 Cyclone Tailgate Tour
• May 27 Friday Loo

June

• Jun. 6-12 My Waterloo Days
• Jun. 17 Friday Loo

July

• Jul. 2 Mayor's Fireworks
• Jul. 8 Friday Loo
• Jul. 26 Cheers to Small Business

August

• Aug. 12 Friday Loo

September

• Sep. 2 Friday Loo
• Sep. 3 Food Truck Festival
• Sep. 3-11 Taste of Loo

October

• Oct. 11 Cheers to Small Business
• Oct. 29 Downtown Trick or Treat

November

• Shop Downtown Saturdays
• Nov. 26 Shop Small Saturday
• Nov. 26 Winter Wonder Loo Starts

December

• Winter Wonder Loo Continues
• Shop Downtown Continues

President​

​Zach Hansen

Vice President

Samantha Meier

Past President

Blake Hammer

Treasurer

Daniel Janssen

Executive Director 

Jessica Rucker

Council Chairs:

Design 

Brandon Alvarado

Economic Vitality 

Michael Huisman

Organization 

Purvis Williams

Promotions 

Nick Hedrick

At Large

David Deeds

Mike Ihel

Bari Richter

Ivan Valtchev

Brendon Wagner

Liaisons

Mayor Quentin Hart

Council Person John Chiles

Tavis Hall, Experience Waterloo

Ty Kimball, Cedar Falls Community Main Street

Linda Laylin, BH Co. Supervisors

Cara Miller, Silos & Smokestacks

Corbin Payne, WPD

Jim Schaffer, Grow Cedar Valley

Aric Schroeder, City Planning & Development