At the core of The Barnabas Group ("TBG") is connection. We may be facing the worst pandemic in modern history, but we cannot let that stop our partners from impacting the world for Christ. Now is not the time to step back, but to push forward through innovation.
As we look through the kaleidoscope of history, every generation and society is defined by their response to the challenges set before them. Our TBG partners are very much pressing forward, and we are looking at new ways to serve God's Kingdom. Through that lens, we are going to delve into a story about how data can help us to better connect. Yes, data! It sounds like an oxymoron, but data is all about connection.
Data is an essential resource that no company in today's world should be without, and that includes ministries. Through data, we amplify connection, quantification and efficiency. Our TBG partner, Andrew Esparza (Founder, Kingdom Analytics) recently reached out to us. He shared about how TBG brought him and another TBG partner, Mark Bargaehr (Transformation Ministries), together. The following interview with Andrew is a perfect example of how data and connection intersect, and also how TBG continues to evolve in how it supports its ministries:
"Both Mark and I have been TBG partners for several years, but had not previously met. I heard Mark's presentation about Transformational Ministries during a TBG quarterly meeting last year, and I filled out a contact card. We met in-person, and immediately realized the good that could be done for the Kingdom by working together. Kingdom Analytics gives companies who are doing good for the world access to data, and also analyzes it for them. Transformation Ministries helps churches to grow in a healthy manner producing mature disciples who transform their communities. This was truly a perfect "connection."
Mark invited me to have a booth at the Transformation Ministries MORE conference, and I hosted a break-out session on "The Pastor's Guide to Big Data."
Over the last several months, Mark and I worked to develop an official partnership that provides Transformational Ministries' churches with preferred pricing and customized Kingdom Analytics reports. We have also completed several test projects together.
We are thankful for TBG bringing us together, and believe the benefits of this partnership to churches and non-profits include the following:
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Provide analytical data that helps reach, understand, and discover today and tomorrow's community around the church and organization;
- Help churches identify their target community/people and identify ways to reach them with social media and ministry that is tuned-in to their needs and preferences;
- Assist pastors in understanding how their church reflects the community, or not, and make plans to become on-mission to reach and connect to more people;
- Give specific data reflecting today and the future changing community to pastors/leaders to allocate resources effectively to activate ministries that meet people where they are;
- Identify specific data before a building or expansion of ministry and understand potentialities; and
- Help pastoral and staff search teams to understand the future community and match resources, gifts and possible new staff to reach new people and the mission of the church/organization."
If you would like to learn more about the cutting-edge work that Kingdom Analytics and Transformational Ministries do, please visit the following websites:
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