From our Gold Partners: A podcast you'll want to follow, best practices for growing reader revenue and McClatchy adopts Adpoint |
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Out of Office podcast features interview with former president of The Wall Street Journal
Join Pugpig co-founder Jonny Kaldor in this Out of Office podcast series as he speaks with Katie Vanneck Smith, former president of The Wall Street Journal.
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Six best practices for growing reader revenue
Growing reader revenue has never been more important.
Many of TownNews' partners have asked: "What are some fast, effective things we can do to grow digital subscriptions?" When you break it down, converting readers to paid subscribers relies on: meter, offer and promotions. While there are great resources out there, it's tough to know where to begin.
Here are six steps to take to find what works for you.
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McClatchy adopts Adpoint for ad sales operations across 30 U.S. markets
McClatchy has selected Lineup System’s multichannel advertising sales solution, Adpoint, to replace multiple existing solutions. This change will enable McClatchy to increase business agility by using one platform to manage every aspect of multichannel advertising sales and finance processes for all their publications.
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Silver Partners
Bronze Partners
Advocate Partners
General Partners
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Silver Partners share their history and announce plans for subscriber symposium |
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How Modulist grew to help newspapers, families and funeral homes
"We love reading about your families, pets and professional success stories and have been inspired by you to tell our own story," says Liz Beam of Modulist.
Here's a snapshot of how this media services company intentionally built a plug-in order processing system with sincerity, empathy and expertise.
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7th Mather Economics Symposium on Subscriber Lifecycle Management
Save the date for the 7th Mather Economics Symposium on Subscriber Lifestyle Management, to be held May 6, 7 and 10 (Thursday, Friday and Monday).
Details coming soon.
In other news, read about two major companies that have committed to participating in the Medill Subscriber Engagement Index. Plus an interview with Matt Lindsay, president of Mather.
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Plus more from our Solutions Partners |
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Put national stories in the context of your local community using data journalism
When the pandemic first hit, The Associated Press was in a unique position to help its members — and their readers — understand all the different metrics and data points that quickly became part of the global vernacular.
Here's a look at how AP’s data team — in collaboration with local reporters and the health and science beat team — approached this in two ways.
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Premium Pages offer local publishers new revenue and quality content
Creative Circle launched a series of syndicated, turnkey web pages on March 1. These “Premium Pages” are ideal for digital publishers who want to grow readership, sell sponsorships or launch local branded or native content sales.
The first round of six Premium Pages focuses on food, home & garden, health, money matters, pets and seniors — all high interest topics for both readers and advertisers. Ultimately, Creative Circle will provide a selection of 24 themed, quality content pages.
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Create, sell and profit with some of the latest images, layouts and ideas from Metro Creative Graphics
Grow home-related advertising sales leading into spring, as readers continue to invest in their nests:
Section Design — Cover, page layout and promotion to start building your special section.
Advertising Support — Spec ads for landscaping, paint, tool rentals, cleaning, home furnishings and more.
Contest Engagement — Print and online “Win the Ultimate Backyard Makeover” contest design.
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Print Releaf offers publishers an affordable way to make an eco-friendly impact on the environment
Over the past six years, companies that do business with Denver-based Publication Printers have helped the printer offset more than 1.6 billion printed pages and replant more than 192,000 trees through a reforestation project called Print Releaf. In total, Print Releaf has replanted more than 2.1 million trees since it began.
Publication Printers would love to see some of its newspaper clients, who it does commercial printing for, join the Print Releaf program.
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Advance Local's Kevin Denny on the transition to digital and the value of audited media
Kevin Denny, Advance Local’s vice president of consumer revenue, recently joined the Alliance for Audited Media board of directors. Denny spoke to AAM about the value of digital audits, how his company has adjusted to COVID-19 and Advance Local’s digital strategy.
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The Colorado Springs Gazette partners with DataJoe to launch Best Workplaces program
Even smaller newspapers can utilize a Best Workplaces program to create a franchise that yields strong profit annually.
The Colorado Springs Gazette even had its most profitable year-to-date Best Workplaces program during the height of the pandemic with a virtual award ceremony instead of a face-to-face banquet.
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Column partners with McClatchy, Ogden and Wick Communications to modernize public notice
In a feature with Nieman Lab, Column announced new partnerships with McClatchy, Wick Communications and Ogden Newspapers to modernize and streamline the public notice process. These new publishing partners — which collectively represent over 100 publications — position Column for an exciting next chapter of growth.
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Yuma Sun taking workflow efficiency to the max with NewsWayX
Horizon Publications’ Yuma (Arizona) Sun has a long history with ProImage. The publisher has been managing all of its local newspapers and editions with NewsWay workflow software since 2005.
Director of Operations David Fornof says ProImage's keen understanding of the demands of producing newspapers has been instrumental in the Sun’s ability to maximize the benefits of its centralized workflow system.
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March is National Nutrition Month — Kid Scoop has a page for that!
Health care, family and youth-oriented partners in your community know the importance of good nutrition. Kid Scoop provides nutrition information for children and families in a fun and informative way. Pick one or several and ask a local partner to sponsor!
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Sparta Newspapers to use NewsXtreme Cloud
Presteligence has announced that Sparta Newspapers, located in Sparta, Tennessee, will use NewsXtreme Cloud for the printing and production of The Expositor.
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Knowing your customers — a 2021 priority
Successful businesses understand the needs, wants and buying behaviors of their customers. If you are already doing market and media research that defines and gives you a better understanding of your customers, you’re one step ahead. But even if you are currently using research, and still need a better way to understand your customers, here are five very affordable ways to achieve that goal.
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Get Involved. Be Heard. Invest In Your Future.
Keep up with the latest news, schedule of upcoming events and other information specifically for the newspaper industry. Learn more about America’s Newspapers at www.newspapers.org. And connect with us on Twitter, Facebook and LinkedIn.
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