September 2021 Newsletter
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Join us at WSAE's 2021 Summit - Register today! |
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Meet us at the Summit!
Please join WSAE at the long-awaited, highly-anticipated in-person 2021 Summit! With everything we’ve all endured over the last 1½ years, this is an essential opportunity to share perspectives with fellow association members, discuss strategies for advancing our organizations forward and simply socialize with each other. We are very excited for the planned education sessions, for which you can earn 8.25 CAE credits, and the “experience” style networking events offered. Special thanks to the new state of the art Brookfield Conference Center for hosting us over the dates of October 26-27, 2021 and to Visit Brookfield for generously sponsoring our entertaining Networking event at WhirlyBall for additional socializing, appetizers, drinks and some friendly competitive activities. We can’t wait to see you!
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If you are interested in supporting the Summit through sponsorship, please contact Chris Caple at ccaple@wsae.org.
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Keynote:
Thoughtfully Fit®: Build Resilience in Uncertain Times
with presenter Darcy Luoma
Join Madison, Wisconsin’s favorite executive coach as she teaches you how to face any challenge – no matter how difficult – using a model she herself has tested under extreme fire.
In difficult times, it can feel like everything is out of our control and we have no choices. Darcy Luoma knows this firsthand, as she had to deal with the aftermath of her husband’s sudden and shocking arrest for sexual assault of a minor he met online. She put her own teachings of how to be Thoughtfully Fit® to the test for her business, her children, and herself to thrive.
Attendees will receive a copy of Darcy Luoma's book, Thoughtfully Fit: Your Training Plan for Life & Business!
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Plan to join us at the Summit to celebrate inspiration and excellence in the industry!
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Together, We Can Move Mountains! |
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WSAE giving campaign supports members struggling due to COVID-related factors
Pay It Forward to Move Mountains
WSAE thinks it would be pretty awesome to be able to pay association dues and cover the costs of other resources for those industry partners and association execs who need a little extra help this year due to pandemic-related factors. The program launched at the Spring Fore-ward. Click here for more information and then give what you can - $10, $25, $50 or $100. All donors will be recognized on our website, as well as at the 2021 Summit, when the campaign concludes. We certainly are Stronger by Association!
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WSAE 2022 Slate of Directors and Officers
WSAE is excited to present the 2021-2022 Slate of Directors and Officers. Thank you to all the individuals that expressed interest in leading the association through the upcoming year. The willingness of so many individuals to contribute their time and talents to WSAE is what makes us so successful. Thank you to the Nominating Committee for their work in developing a slate of candidates that will continue our commitment to being the organization of choice for association education and networking.
This slate will be officially elected during the October 26 Annual Business Meeting and Awards Luncheon, which will be held in conjunction with WSAE's 2021 Summit.
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Proposed change to the bylaws
The Nominating Committee and Board of Directors conduct regular reviews of the bylaws. To ensure that our industry partners, who are such an important part of our association, are well-represented, the Board is recommending a change to Article VII, Section 2.
The change would allow for up to two industry partners to be a part of the eight directors at large elected by the membership. Article VII, Section 2 would now read as follows:
Article VII, Section 2
The board of directors shall consist of thirteen (13) members including the officers of the Society (named in Article V) and eight (8) directors at large elected from the voting membership including up to two (2) industry partners. In addition, the board shall include the immediate past chair of the board who shall serve one (1) year beyond his/her chair of the board position and one (1) young professional appointed by the chair and who shall serve a term of one (1) year.
Please review the bylaws (redlined version) and be prepared to vote on the proposed change at the October 26 Awards Lunch and Annual Business Meeting being held from 12-1:30 pm in conjunction with the WSAE Summit at the Brookfield Conference Center in Brookfield.
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Read the Summer issue of VantagePoint magazine
The Summer issue of VantagePoiint magazine contains timely articles, many by WSAE members, including:
• Practical Strategic Planning for the Post-Pandemic Organization
• How to Generate More Revenue from Training Programs During a Pandemic
• Four Ways to Reuse Virtual Event Content
• The Journey to the Governor's Desk
• The Power of Inclusion to Manage Now and Beyond
• How to Move From Crazy to Crazy Good!
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Qualified Association Specialist (QAS)
The Qualified Association Specialist (QAS) Certificate Program, offered through the Florida Society of Association Executives (FSAE), gathers seasoned experts from around the country to present a comprehensive overview of the many facets of working in or with an association. This program is perfect for young (or new) professionals in the association industry who want to better understand the many facets of their organization. More information. This program is eligible for 12 CAE hours. WSAE member discount code: WSAEQAS-SAE.
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WSAE Blog Submission
One foot in two worlds—Expert advice on hybrid events, podcasts, and AV tech
by Sherry Budziak
Laird Crawford has straddled the virtual and in-person worlds for some time now. He edits the mumbles out of podcasts and makes people look better on video than they do in person. Over the last 25 years, Laird’s company, Ian Ryan Interactive, has been my go-to for audio-visual success. You can probably guess that in 2020 they were superheroes for .orgSource and their other clients.
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WSAE Career Headquarters
The Career Center was visited 2,074 times last week!
University of Wisconsin System
Madison
Wisconsin Podiatric Medical Association
Madison
Executive Director Inc.
Milwaukee
Impact Association Management
Madison
Association Resource Center, Inc.
Milwaukee
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Please reach out to Michelle at mczosek@wsae.org if you have any ideas for programming you would find valuable!
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Register Today - The 2021 Summit
Tuesday, October 26 - Wednesday, October 27
Brookfield Conference Center
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WSAE Webinar Series
As a CAE-Approved Provider, WSAE provides webinars that meet the professional development requirements needed to earn or maintain the Certified Association Executive credential.
September 29, 2021 from 12:30 PM to 1:30 PM
October 13, 2021 from 12:30 to 1:30 PM
October 27, 2021 from 12:30 to 1:30 PM
November 2, 2021 from 12:30 to 1:30
November 17, 2021 from 12:30 to 1:30
WSAE offers an extensive library of online learning, covering a broad array of association management topics, available 24/7, at your convenience!
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WSAE webinars are worth 1 CAE credit each.
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Webinar topic ideas?
Do you have a great topic for a WSAE webinar, or know a potential speaker who would be interested in presenting? Contact Michelle Czosek with your ideas!
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Welcome new members
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Elizabeth Athey, Executive Director, Inc
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Marque Ferguson, AMPED Association Management
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Michelle Haider, CMP, Association Acumen, LLC
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Casandra Krause, Wisconsin Bankers Association
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Heather MacKinnon, Wisconsin Bankers Association
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Clare Mulcahy, Lake Geneva Cruise Line
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Shelby Shuster, Executive Director, Inc
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Ryan Witt, First Business Bank
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VISIT Milwaukee director honored as Connect Association 40 Under 40 |
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VISIT Milwaukee sponsored of U.S. Olympic Gymnast Simone Biles’ keynote address at Connect 2021. And one of VISIT Milwaukee's leaders was honored for her work. Director of Event Experience Brittany Korth was recognized as a 2021 Connect Association 40 Under 40 honoree.
“Brittany has been a valued member of the VISIT Milwaukee team for many years, and we regularly hear from event organizers, attendees, and our community at large what a credit Brittany is to the hospitality industry,” said Peggy Williams-Smith, president and CEO of VISIT Milwaukee. “This honor comes as no surprise to anyone who knows Brittany and her outstanding work to make planners’ Milwaukee conventions their best conventions.”
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Association Acumen chosen to manage the Michigan Academy of PAs |
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Association Acumen, LLC, a full-service accredited association management company based in Menomonee Falls, has been chosen to manage the Michigan Academy of Physicians Assistants (MAPA). Formed in 1974, MAPA is the essential resource for the PA profession in Michigan and the primary advocate for PAs in the state. MAPA is committed to providing quality, cost effective and accessible health care through the promotion of professional growth and enhancement of the PA practice environment. MAPA has over 1,200 members.
Michelle Haider, CMP, serves as MAPA’s Association Director. Haider has been Executive Director of both the Wauwatosa and Hartland, Wisconsin Business Districts, leading boards and executing strategic planning, committee management, as well as managing communications and budgets. She was previously Senior Meeting & Event Services Manager at VISIT Milwaukee.
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“We are excited to welcome another strong and vibrant PA organization to Association Acumen and are looking forward to fostering their organizational growth,” Betsy Smith, Association Acumen President, said. “We will provide MAPA with dedicated staff who will forge an effective partnership with leaders to enhance their mission and values and promote PAs critical role in providing high-quality patient care.” |
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Impact Association Management announces internal promotions amid company restructure |
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Impact Association Management is pleased to announce the promotion of Kirsten Reader to Chief Operations Officer (COO) and the promotion of Caroline Bowers to Client Services Manager (CSM). These two well-deserved promotions not only celebrate Reader and Bowers’ valuable contributions to the Impact team, but they also fit strategically within Impact’s recent company restructure.
In 2020 and 2021 alone, the Madison-based association management company successfully accomplished multiple key milestones, including opening two new nation-wide locations and welcoming a host of new clients from a wide variety of industries. To navigate the new needs of its growing team and customer base,
Impact underwent a full company restructure in July of 2021.
“After hearing from both clients and employees about how they'd like to see Impact
serve them, we had strategic conversations about how we can set our clients, our
employees, and the company up for success in the years ahead,” Reader said.
In her role as COO, Reader will continue to lead both the team and client management for the company, as well as help Impact CEO, Jodi Fisher, with the strategic growth of the company. “I’m excited for this next chapter at Impact! We’re making great progress towards our strategic goals and I look forward to being a part of the company’s continued growth in the coming years,” says Reader.
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One critical component of Impact’s company restructure was the introduction of the Client Services Manager (CSM) position. Among other responsibilities, this new role supports clients during the onboarding process to ensure they are set up for success at the very beginning of their relationship with Impact. The CSM also acts as Executive Director for select Impact clients, leads company-wide initiatives, and mentors Impact team members.
Bowers is an ideal candidate to take on this role, as she has proven herself invaluable to both the Impact
team and her clients. She joined Impact in 2018 as an Association Manager and quickly helped her clients achieve their unique missions and make a difference in the lives of their members.
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Wisconsin Bankers Association recognized at 9th annual Cvent Excellence Awards
Recognition highlights company’s top performance in utilizing Cvent’s event marketing and management platform to deliver impactful event experiences and drive positive business results
The Wisconsin Bankers Association (WBA) received top honors this week at the 2021 Cvent Excellence Awards. Winners were announced during a live in-person ceremony in Las Vegas at CAESARS FORUM as part of Cvent CONNECT, Cvent’s annual customer conference. The event was also broadcast to a global virtual audience of meetings, events, and hospitality professionals. WBA won first place in the category of ROI Rockstar, highlighting its effective use of Cvent technology to drive revenue growth and maintain business momentum using creative tactics during challenging times. Nominees in this category are realizing measurable ROI, whether for virtual, hybrid, or in-person events, and are setting and exceeding goals, automating event communications, and maximizing attendance and engagement.
“Our team at WBA takes a lot of pride in creating an outstanding event experience from beginning to end for our members,” said WBA President and CEO Rose Oswald Poels. “We are honored to be recognized by Cvent for our use of technology in the conferences, trainings, and events we host.”
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Cru chooses Milwaukee for its National Staff Conference
Faith-based organization finds a new convention home in the City of Steeples
Cru – ranked No. 25 in Forbes’ Top 100 U.S. Charities – has chosen Milwaukee for its 2022 National Staff Conference. Taking place citywide July 14 through July 24, the event will welcome 5,000 staff and 1,800 children. In addition to using more than 30 Milwaukee County hotels for housing and meetings, Cru will host meetings at the UW-Milwaukee Panther Arena, Wisconsin Center, and Miller High Life Theatre.
Additionally, Milwaukee boasts one of Wisconsin’s first certified faith-based meeting professionals (CFMP), VISIT Milwaukee National Account Executive Megan Husband. This is a newer designation by the Religious Conference Management Association (RCMA) earned by individuals who have successfully completed RCMA’s in-depth program.
“We want to ensure that all faiths know they are welcome in the Greater Milwaukee area and that they should feel confident in the professionalism and expertise of our hospitality team when choosing Milwaukee as a meetings destination,” said Megan Husband, CFMP. “
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2022 local business statistics & trends report
As a Wisconsin executive, what if you could access local business data, including hiring and wage trends, sales and profitability, challenges, initiatives, and projected 2022 performance? Great news: You can! Take First Business Bank’s 3-minute survey and you’ll receive a copy — at no charge — of these local statistics and more after the report is compiled. Your answers are anonymous, protected, and never sold. The data-rich report provides a hyperlocal snapshot of how other organizations right in our area are doing and their predictions for 2022. You’ll want to make sure you have this data when it’s released!
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Brag a little bit - Let us help spread your good news!
Did your property recently complete a renovation? Did you launch a new product or service for associations? Perhaps you received a promotion or industry recognition? Let us know! We love to help spread good news related to our industry partner members. Please send your brags to Kristin McGuine or Michelle Czosek. Please note that there is no additional cost to this promotion - It is included as a benefit of your WSAE membership.
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What you need to know about adding a vaccine requirement for your events
In the wake of federal mandates and high COVID-19 cases, more associations are considering imposing a vaccine requirement for in-person attendees. Here’s what you need to know about the legal considerations, verifying vaccination, and state bans. Read more.
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ASAE announces event vaccination policy:
Beginning with ASAE’s Summit Awards on September 30 and extending to all in-person meetings and events afterward, all registrants for ASAE meetings or events will be required to provide proof of COVID-19 vaccination onsite before entering the meeting venue. The only exemption to this policy will be religious or medical reasons. When this occurs, specific health protocols must be followed, and otherwise, attendees will not be admitted.
ASAE will also require registrants to submit an Acknowledgment of Personal Responsibility Form upon registering for a meeting or event and to comply with any state or local mask mandates in place for indoor events until further notice.
ASAE is working on a technology solution that will enable meeting registrants to submit proof of COVID-19 vaccination during the online registration process. The availability of that option will be communicated as soon as possible.
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Thank You to 2021 Annual Sponsors |
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