The Benefits of a Multichannel Strategy

A few giant internet companies like Amazon, Facebook, Instagram, eBay, Google / YouTube, Snapchat, and TikTok dominate the e-commerce landscape. 

Merchants should endeavor to reach audiences across multiple sales channels, including their own:
  • E-commerce storefronts on company websites
  • Proprietary or branded Mobile apps
  • Company and product-specific social media pages
  • Physical storefronts
  • Customer service systems

Companies are more resilient and adaptable to change if they don’t rely solely on just one or two large online venues. It takes an investment in marketing dollars to diversify and have a brand presence but allows merchants to:
  • Build their own data 
  • Maintain full control of the customer experience
  • Create effective communications with audiences
  • Attract customers to company websites to build greater sales volume

Trends change quickly and what works today may not tomorrow. What is unlikely to change is the complex and interconnected way customers find out about brands and make buying decisions.
When Does DYI Stop Making Sense?

There are several factors to consider when deciding how your products get shipped and reach their intended market. One of the most important is whether you want to manage all the carriers and shipping decisions yourself or outsource that function to a professional fulfillment company or freight forwarder. 

Specialized fulfillment and logistics providers negotiate the best costs, manage your inventory and packaging, provide labor, and arrange for pick-up and delivery directly to your customers. Every business owner must decide when they’ve reached the tipping point between packing and shipping products themselves, and the downside of not having the time needed to lead and manage their company.
Rising Interest Rates Signal Headwinds

Businesses are feeling the pinch on multiple fronts, increased energy costs, labor shortages, and now rising interest rates as the Fed signals more aggressive policies to curb runaway inflation.

Many companies use loans to maintain their inventory levels and the longer goods go unsold the more costly they become. Shipping costs could be impacted as well if links in the supply chain depend on long-term loans to manage their cash flow.

Construction and the demand for furnishing living spaces is slowing, affecting all manner of household goods. And we all know what’s happening in the automotive industry. The list goes on, but the Fed has to move to try and bring inflation under control. While that correction is underway, look for its effects to reverberate throughout the economy.
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We offer a broad array of services including order fulfillment, contact center and final mile delivery. These can be utilized as stand-alone services or fully integrated to meet your needs. 

Benefit by leveraging our investment, infrastructure and experience so you can focus on the growth of your business. Contact us today and see how we can help you save time, money and stress.
Let's Talk
Contact Todd Flaherty, Partner to discuss your business needs.
Todd Flaherty | (207) 610-7748 | tflaherty@shipright.biz
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