Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties
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Be Careful What You Put in Business Emails
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With most business now being conducted remotely, it’s time to remind everyone on your team that you must be careful what you write in your emails. As more than one attorney has said about this issue, “Dance like no one is watching; email like it’s being read aloud at your deposition.”
Quite often we purposely put things in writing via email because we want that “official record” of exactly what was promised or agreed to. Which is great if what is written is crystal clear and an accurate representation of the message you want to send. Sometimes, though, things that are put in writing can cause problems.
Here is some basic business email advice:
- Use a clear, direct subject line. If you are hitting the “respond” button to a previous email stream, but writing about a completely different subject, change the subject line accordingly.
- Double-check that you’ve chosen the correct recipient. Auto-fill programs make it especially easy to accidentally send an email to the wrong person.
- Remember that once you hit “send” your email cannot be “unsent.” Whatever you put out into cyberspace can live on forever, and it can be shared with anyone the recipient chooses to share it with.
- Do not send an email when a call is warranted. If the message is something that might be misunderstood or taken out of context, pick up the phone and discuss the issue instead of trying to put it in writing.
- Do not write emails when you are angry. Get your thoughts down if you have to, save your note as a draft, then take a fresh look (and consider softening your words) once you calm down.
- Never send anything inappropriate. This includes everything from divulging trade secrets or details related to product liabilities to saying anything sexual, harassing, derogatory, disrespectful, etc. This is business email. Be business-like.
- Do not share gossip or rumors. These types of messages can become slanderous.
- Be wary of humor. Quite often what one person thinks is funny another person finds offensive.
- Be factual. If you are giving an opinion, say so, but never provide an opinion (such as legal or medical advice) that you are not qualified to give.
- Proofread before you send. Ideally you will re-read your message at least once before sending it out. At a minimum, use your email program’s spell check. Typos, spelling errors and grammatical mistakes reflect poorly on your business—and, sometimes, can change the meaning of your message altogether.
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Get Informed on Informed Delivery – provided by PIM
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The U.S. Postal Service® is enhancing the mail experience nationwide with the Informed Delivery feature that provides eligible residential consumers with a digital preview of their household’s mail.
Informed Delivery bridges the gap between the physical and digital worlds to create an innovative experience for consumers. Informed Delivery offers business mailers the opportunity to engage users through an integrated mail and digital marketing campaign that generates additional consumer impressions, interactions, and insights.
This webinar will detail how Informed Delivery benefits consumers and mailers…
- Offers a high email open rate – more than twice the industry average
- Generates multiple impressions from a single mailpiece (digital + physical)
- Drives consumer response with interactive content related to the mailpiece
- Reaches consumers digitally by merely knowing their physical address
- Potentially increases ROI on Direct Mail spend
- Provides additional data insights to optimize marketing spend
Members: FREE
Non-Members: $45
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Selling Your Printing/Direct Mail Company? A well-established Orange County marketing service provider is looking for a bolt-on acquisition to expand mailing capability. If your annual sales are over $1 million, contact Lou Caron, 323.728.9500, Ext. 274
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Understanding Where These Campaigns Sit in the Facebook Ad Funnel
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Before we dive into ad creation, you first need to understand where these campaigns sit in your
Facebook ad funnel
and their role in generating new leads or sales for your business.
This type of campaign is known as website remarketing and it sits at the bottom of the ad funnel. It’s the most profitable of the three funnel stages and delivers the
fastest results
because it targets hot audiences. These audiences contain people who have visited your website but haven’t converted into leads or sales.
The main reason people visit your website and abandon the sales process is that they haven’t developed enough trust and confidence in your business. The aim of this type of campaign is to develop a deeper relationship with your potential customers and increase the trust needed for them to buy from you. This leads to people engaging with your ads, coming back to your website, and converting into new customers or leads.
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Exciting Changes to PrintAccess
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One of the many benefits of membership in PIASC is a free listing in PrintAccess, the largest directory of print and media resources on the web. With thousands of companies from across the country listed—and no fee to access the listings—www.printaccess.com is many buyers’ “go to” site.
PrintAccess has recently been updated with a new backend framework and new capabilities. The new features include:
- Better mobile experience
- Improved map-based search
- Search results with logos and contact information displayed
- Ability for members to self-upload images and videos to photo and video galleries
- Addition of new social media links section
- Addition of certification and award badges
If you have not updated your PrintAccess listing recently, now is an ideal time to do so! Simply go to
www.PrintAccess.com
, scroll down to the bottom of the page to click on the “Printer” login and log in. Be aware that the login information is case sensitive. Then follow the instructions to update your listing. When you are done, be sure to click “Save Changes” on the left side of the page (not “Sign Out” at the top of the page near where the “Next Step” button appears on steps 1 through 4).
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"What you get achieving your goals is not as imporatant sas what you become by achieving your goals."
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PODCAST: My Company Story
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In this episode, Don interviews Lou Caron! Lou is the CEO and President of Printing Industries Association of Southern California, a trade association for the graphic communications in Southern California representing printing, graphic design, and other related businesses. Today, the association is joined by 750 member companies.
Lou talks about the trends and changes in the printing industry. He says the industry is morphing, not dying. Printing is all around us and that’s not going to change anytime soon. Lou says, “The best business advice is common sense. Communication is paramount to success.”
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