February 2020
How Well Do You Know Your Customers?


Just how well do you know your customers? More importantly, how well do you understand the needs of those you would like to be customers? 
 
In the article, 10 Visual Merchandising Tips for Increasing Event Sales , author Jen Hasty , emphasizes the need to research the venue and to understand your target customers.
 
“Study any accessible photos from past events, so you can visualize some of the customers you’ll be interacting with. You can also contact the event organizers to ask for some of the demographic information on attendees. Larger events sometimes have this data readily available for vendors as part of their media kit.
 
“This will help you pinpoint who your customers are for this event, which in return will help determine the items you should display in your booth as it relates to their interests and needs.”
 
Understanding your customer’s needs will play an important role in creating and building your trade show booth. If planning a corporate event, this information becomes even more valuable when determining the agenda, the speakers, the topics, the vendors and the hands-on activities. 
Easy to Find
 
If you will be participating in a trade show, your trade show displays need to be easy to find. This can be accomplished with hanging signs and eye-catching trade show graphics . However, you can start the process with advance communication; emails, traditional mailers, and social media announcing your upcoming event; all are great ways to help attendees know where to find you even before they arrive in town.
 
Easy to Understand
Who do you help?
How do you help them?
What problem do you solve?
 
These are the type of questions trade show attendees will want answered. How well you are able to quickly and easily answer these questions will determine how interested people are in entering your booth.
 
In the trade show booth space, you can communicate much of the information customers seek through visual aids:
·        Banner Stands
·        Graphic Panels
·        Flat Screen Televisions
·        LED Display Walls (pictured below)

 
These are just some of the ways you can communicate your message and the solutions you offer. These non-verbal messages are a great way to entice attendees into your booth where your sales team can take over.
In the article Top 15 Ways to Keep Your Customers Happy by David Saxby, we learn that customers desire open and direct communication. The non-verbal nuances like smiling, eye contact, a handshake and active listening go a long way when interacting with prospects you hope will become customers.
 
Saxby offers three important tips to keep in mind when interacting with attendees:
 
Ask your customers what they want.  Listen carefully to your customers and ask questions to find out what aspects of service are most important to them.

Treat your customers as individuals.  Not all customers are alike. Each customer has individual needs and concerns and they want to be treated with a personal touch that does not make them feel like a number. Communicate in the manner your customers like to communicate.

Keep your promises to your customers.  When you tell your customer you are going to do something, follow-up as quickly as possible. Given them time-frames and honor them.

This last tip leads to our final point…
 
Easy to Follow-Up
There are many ways to gather prospects’ contact information, however, that shouldn’t be the final step; that’s just the beginning. Make sure that when the show is over, you are quick to follow-up with product samples, answers to questions, phone calls to schedule in-person meetings or any other requested information.
 
Make your communication personal. During your conversations, jot down personal details that come up in your conversation, such as:
 
·        If they wore sports attire – mention the team
·        Vacation plans that may have come up in conversation
·        Specific business challenges they may have voiced
 
By adding a personal note to your communication, the prospect will recognize that you saw them as an individual, you valued your time with them and that care and attention will transfer to the business relationship you will have going forward.
 
E&E Exhibit Solutions is an exhibit, event and environment company; however, with well over 25 years in business, our professionals understand the importance of knowing the target customer. We will work together with you tp help incorporate your customer’s needs into the perfect trade show experience.

Contact us today to learn more. 
 
Visit E&E at the Upcoming Exhibitor LIVE Convention at Mandalay Bay
It is that time again. Exhibitor LIVE , the annual event highlighting the best practices and solutions for the trade show industry, will be held March 29-April 2 at the Mandalay Bay in Las Vegas.

You can find E&E Exhibit Solutions in our 20x20 displays at Booth 231. This year, along with an all new trade show display featuring the latest tech, graphics and accessories available, we will be offering a FUN REASON to visit. 

More information will be forth-coming. We are now on Twitter so follow us and look for hints as to what you can expect to see (and do and maybe even taste???)

Contact us to learn more about how E&E Exhibit Solutions can help with your next trade show, corporate event or outdoor environment. 
What Does E&E Stand For?
After almost 25 years in the trade show exhibit business, the founders and executive team of E&E Exhibit Solutions® announce a new direction for their business. 

"We are no longer simply an exhibit display booth design and production firm," said Cynthia Chaddock CFO/Director of Marketing. "Over the years the marketplace has evolved, and decision makers now require us to partner with them on their  corporate event planning , design, branding strategies, production and logistics. 

As a result, E&E has answered the call by offering unique creative solutions that effectively supplement any themed or corporate event, meeting, product launch, or seminar. That's why E&E® now stands for Exhibits and Events."

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