Serving the instant gratification that consumers have grown to anticipate from the digital environment is a fundamental element of phygital marketing.
A recent survey of more than 1,000 U.S. consumers conducted by data platform company Inmar found that eCommerce and traditional (in-store) were tied for “the best marketing experience,” and that 93% of shoppers reported taking two or more trips each week to brick-and-mortar stores. Physical marketing challenges brands to identify ways to provide this same sense of instant gratification to customers as they return to physical stores.
Ecommerce giant Amazon, for example, operates more than 20 Amazon Fresh grocery stores, formerly Amazon Go, in cities throughout the U.S. and in London. The store is designed to offer customers a seamless shopping experience, whether they are shopping in-store or online. In the store, customers can opt for Just Walk Out, which allows them to use one of three different methods, such as scanning the QR code in their Amazon app and simply leaving the store.
How are you getting Phygital? Are you seeing your competitors starting to embrace the Phygital world and you don't want to be left behind? Click Here to shoot me an email with your questions or give me a call at 727.888.1200
Sincerely,
Allen Jernigan, CEO
My Marketing Department, Inc
