Your brand is what you are known for. It's who you are and what you stand for in the marketplace, workplace and broader community. Whether you live out the values that brand represents--or align your brand with sources of propaganda, misinformation, hate speech or politically motivated content--matters.
Becoming a WEKU sponsor means making a choice about the kind of community you want to be a part of. It says that your business values the well-researched news and broad range of perspectives and geographic coverage that WEKU and NPR provide for Central and Eastern Kentuckians. It says you invest in the things you value.
It's a choice our sponsors make regularly. And the majority are glad they did. Last year, 72% percent of WEKU sponsor contracts were with businesses or organizations that had previously sponsored WEKU.
