Emma was a founding member of the Gender and Enterprise network, an international ‘Special Interest Group’ of the Institute for Small Business and Entrepreneurship (ISBE). She has worked as a small business consultant since 2007, predominantly with SME’s to develop business, marketing and communication plans, brand design and positioning strategies and conduct market research. She has also developed and conducted training programs for businesses in the local community in areas such as innovation, business growth, marketing and social media.
She co-founded an international digital marketing company (Zenith Online Marketing) with her husband in January 2008. With clients all over the world, she has supported the development and strategic direction for the company over many years, but more recently took a lesser role as her career has developed in academia.
She joined Susquehanna University in 2016 where she designed a new minor in entrepreneurship, sought funding for an innovation center and started the Center of Economics, Business and Entrepreneurship Education which focuses on supporting K-12 teachers in developing new ways to teach businesses.
She is now the chair of the Management and Marketing Department within the AACSB accredited Sigmund Weis School of Business.
