 |  | DEAR VALUED PARTNERS,
We are excited that spring has arrived in the Bluegrass State! The weather is heating up, the horses are racing, sentiment, intent and demand for the South from international travelers are out of the gate.
So in racing terms, I invite global tour operators, trade journalists and Southern destinations, hotels, restaurants, attractions and service providers in a Call to the Post, to join me at this year's Travel South USA International Showcase in Louisville, November 27-30. The Commonwealth of Kentucky and Team Kentucky partners are very excited to host the premier Southern marketplace event where professionals from across the globe gather for three days of business meetings, product development and, of course, legendary hospitality. We are planning a tremendous program with events that will allow you to meet and experience the one-of-kind reasons to visit Kentucky. This is the first time International Showcase will be hosted in Louisville, home to legendary boxer Muhammad Ali, the Kentucky Derby, and the start of the Kentucky Bourbon Trail at the Frazier History Museum. We are beyond excited to show off the attractions, culinary treasures, and distinctive features that make Louisville a vibrant destination.
Post International Showcase, we will be hosting numerous FAM trips to introduce tour operators and journalists to the many exciting experiences offered throughout the South. These new itineraries will showcase an array of product offerings in Kentucky, North Carolina, Tennessee, Virginia, and West Virginia, bringing even more international exposure to these markets.
Don't miss your opportunity to capture the valuable exposure and insights offered at this year's International Showcase. Register today to secure your spot.
Let's keep the momentum going as we continue to work together to bring more business to our region.
Sincerely,
Mike Mangeot
Commissioner, Kentucky Department of Tourism and Secretary, Travel South USA Board of Directors | | | | | | | MARKETING OPPORTUNITIES | | | |  | | POST-FAMS AT INTERNATIONAL SHOWCASE
We have a variety of Post-FAM tours available following International Showcase. Join us to journey through Kentucky, North Carolina, Tennessee, Virginia, or West Virginia, for history, country roads, and Southern charm. Limited spots are available - register now! | | | | | | | |  | | 2022-23 TRADE AND MEDIA MISSIONS
Starting in Canada this August, we will be venturing to a variety of countries to meet with journalists, operators, partners & agents to create tour products, pitch story ideas and build relationships. DMOs, hotels, and attractions are invited to join. | | | | | | | | | | | | SOUTHERN SUCCESSES | | | |  | | BRAZILIAN MEDIA RELATIONS
RIVER GLOBAL SECURES COVERAGE FOR TRAVEL SOUTH
River Global is the gateway for businesses looking to tap into the Latin American market, and Travel South's ongoing collaboration with the firm has resulted in thousands of pieces of content and countless views, impressions and engagements, establishing the American South as a hot travel destination. | | | | | | | | | | IN THE NEWS | | | |  | | WELCOME OUR NEW NORDIC PARTNER
We have engaged in a new partnership with Related PR of Denmark to enhance our PR and earned media efforts for the Nordic region within the Travel South USA Global Partner Programming parameters. | | | | | | | |  | | WORKING TOGETHER WE ARE STRONGER
Innovation was on fire at the 2022 Ultimate Innovation Challenge during Global Week! Sales topped the $2 million mark, the highest amount in the program's history. | | | | | |  | | | |  | | LOOK FOR THE SOUTH - UNITED STORIES
Brand USA's mobile studio travels the US finding unique people, places, & experiences. See featured places in the South including an episode with two Korean influencers visiting Mississippi & Arkansas. | | | | | | | | | | | | BY THE NUMBERS | | | | | Brand USA and Travel South have launched a new media campaign in Canada, Germany, and the UK with 20 million impressions driving to partner content on TravelSouthUSA.com. We are already tracking strong three-quarters of the way through FY22. | | | 1.2M
PAGEVIEWS | | | | | | 2.5MIN
AVG TIME ON PAGE | | | | | | 44.1M
IMPRESSIONS | | | | | | | | | | UPCOMING EVENTS | | | |  | | ALL Y'ALL ARE WELCOME CONCERT @ IPW
June 4
We have 400+ RSVPs for our concert with Marty Stuart & his Fabulous Superlatives. Also featured are Robin Barnes and the Nick Black Band. It will be a great night of music & friendship to kick off IPW. | | | | | | | |  |
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CANADIAN SALES MISSION
August 15-18
Travel South will be conducting a trade & media mission in Toronto, Canada, to
facilitate building relations with Canadian travel media and connect with high-value travel trade.
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