Significant and abrupt changes spur an unprecedented need for market insights and our promise to be the voice for all of our customers. Our search for answers, collaborative spirit and drive to improve will ensure we emerge stronger, smarter and are leading the changes that come next.  Join us at the Summit in April as we strengthen our partnerships and discuss:
  • Predicting Customer Behavior, Dave Knox, Global Thought Leader in Digital Transformation, Marketing Innovation Strategist, Award-Winning Author of Predicting the Turn 
  • Changes to Care Delivery
  • Accurately Predicting Trends
  • Social & Search Insights
  • Lesson from a Rare Disease Launch
  • Monadic Design Capturing System 1 & 2 Scalar Metrics, Message Identification & Emotional Impact
  • Evolution in Qual-Tech Interface
  • Race in Healthcare
  • Viewpoint 2021 from Dr. Klasko, CEO Jefferson Health
  • Virtual Observation in Devices
  • Iterative Selling Model Improvement Process
  • Custom Panels
  • User Experience & Design Thinking
  • Customer Journey Through Pandemic
  • Physician Psychological Backstories
  • Virtual Advisory Boards
  • Predicting Patient Behaviors
  • Psychology of Pandemic Behaviors
  • Global Low Incidence Studies
  • Intellus Trends Research
  • Intellus Health Literacy Mask Study
Your 2021 Intellus Membership now includes registration to the Summit, monthly webinars / podcasts, access to the Virtual Library and BHBIA webinar recordings including 30+ sessions from 2020-2021 and fall events. Renew/become a 2021 member.

Members (and their HR counterparts) post jobs for free on our job board, click here for details.

Recent postings from Abbott Diabetes Care, Branding Science and InCrowd
Professional Development
Join us to understand patient experiences in a health care system where care is given at a distance and how this should impact pharma strategies by focusing on how COVID-19 affected patients’ interactions with HCPs, patients’ perception of the quality of care when care is given at a distance, and differences in experiences and perceptions between countries.
Sometimes research results seem to be saying ‘do this’, but that ‘obvious answer’ can lead us down the wrong path. Join HRW on a journey through three case studies where behavioral science helped avoid a wrong decision and made recommendations that delivered a measurable impact on the challenge at hand.
Adherence and compliance are important in management of any health condition and the consequences of noncompliance can be dramatic. Understanding the unique explicit challenges patients face, as well as underlying social, cultural, and economic patient factors can help pharma develop better adherence and compliance support strategies.

While each individual has a different set of circumstances that impact their treatment journey, in what ways can treating the whole person make a difference when it comes to adherence and compliance? How has the COVID-19 pandemic affected patient mindset about treatment adherence and compliance?

Supported by data from Health Union’s online health communities, a patient advocate will share their personal experience with medication adherence and compliance, what it means to treat the whole person and ways they think the industry can help.
Trilations recently released their 2021 annual Pharma Customer-Centricity Index, a global survey now expanded to ten countries that reveals the customer-centricity of top pharmaceutical companies in oncology, hematology and immunology. In this webinar, Trilations CEO Johan Vermeiren will discuss some of these results, while also sharing some related interaction insights generated by the new Omnichannel Diary / Competitive Interaction Intelligence studies (US/EMEA).
Available in our Virtual Learning Center: February's video podcast with Neeraj Kalani, Head US Commercial Strategy & Operations at Biogen; Andy Bagnall, Executive Director of Marketing, Kantar Health & Mark Sales, Global Director of Innovation, Kantar Health discussing the changing landscape of multichannel in insights, what we can learn from CPG, the human side of multichannel, and how healthcare is reimagining insights management and measurement.
Intellus Worldwide partners with BHBIA to provide both our memberships access to webinars. BHBIA webinars are accessible through the Virtual Learning Center.

Latest webinars:

  • Jan - Speed, Value and Flexibility: Unique Benefits of Online Qualitative Research
  • Nov - Brexit and Data Protection Implications
  • Oct - Mapping the Patient’s Emotional Journey using Social Listening
  • Sept - Creating competitive advantage through the use of data and advanced analytics
2021 Webinar Content Needed

Webinar sponsorships are available for $3,000, marketed to our 6K+ network and BHBIA members. 45 minute webinars take place throughout the year, typically at 11am ET so members around the globe can participate live. Webinar recordings are available on demand through our Virtual Learning Center. Webinar sponsorship includes one all-inclusive 2021 membership.

Each webinar’s content is peer-reviewed to evaluate actionabilty for our audience and must be presented in an educational, non-promotional perspective. Contact Heidi Boyle if interested.
Industry-recognized professional growth gives you a competitive advantage! 

Demonstrate mastery of skills and knowledge through the Intellus Worldwide Certified Practitioner (IWCP) Program. Requirements accomplished via passing quiz scores for Intellus sessions and webinars and completion of MRII/UGA Principles of Market Research and Principles Express training courses.
Community
The important work of our members improves the lives of patients by initiating positive change within our organizations, the association and the industry at large. Let's celebrate these achievements.

Who do you know that is inspiring positive change? Recognize those who improve the lives of patients, our organizations, the association and the industry. Submit your 2021 nomination here by Dec 31.
Intellus Worldwide is committed to supporting our members that have experienced recent economic hardship. If you would like to apply for free or reduced 2021 membership, please submit here for a 2021 scholarship. We will address each submission on a case-by-case basis and provide as much assistance as possible.

If you would like to sponsor a grant or scholarship, please contact Heidi Boyle.
Advocacy
View our Health Literacy Resources to discover tools and understanding required to address the growing needs of patients with a variety of health literacy levels, and how to equip patients to better understand their treatments, control their own health decisions and improve outcomes.

Watch On Demand: Health Literacy Guidance for HCP Communication with Patients
Using principles of clear communication, the #intellusWW Health Literacy Initiative developed two signs about correct mask wearing you can use and share translated into 27 languages.


Get to know the members of the HLI committee ... click here
Updates from the December 2020 EphMRA/Intellus Classification Committee Meeting Available

The 2021 ATC codes, descriptions and guideline text have been finalized by the Committee. These new structures come into effect in the beginning of 2021. The complete additions and changes to the guideline text are published here.

EphMRA & Intellus Worldwide's Classification Committee prepares the annual guidelines for this classification system and manages new entries, changes and improvements in consultation with pharmaceutical manufacturers.  Intellus Worldwide maintains a permanent seat on the Committee to insure US manufacturers are represented in classification decisions. Intellus Worldwide manufacturer members will receive an opportunity to vote on all classification proposals (Spring each year). Most (if not all) drug-level, secondary databases follow the EphMRA/Intellus Worldwide classification.
Golf, bowling, baseball, happy hour - we miss you! We can't wait to be able to get together again! If you want to get involved with the PMR Charities Committee and plan an event in your area for 2021, please email Heidi Boyle.
Partnerships
Intellus Worldwide is the leading organization for healthcare insights and analytics, including global manufacturers and service providers within pharmaceuticals, biotech, medical device and diagnostics.
Formed in 2018 when two renowned industry associations joined forces, PBIRG (Pharmaceutical Business Intelligence & Research Group) and PMRG (Pharmaceutical Marketing Research Group) bring 50+ years of experience empowering our community through advocacy and professional development.