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41 Things to Do at Licensing Expo
Licensing Expo 2022 is about to throw open its doors at the Mandalay Bay Convention Center in Las Vegas for an epic gathering of the global licensing community. Adventure Media & Events will be attending at Booth No. B121 with new, must-read issues of the Toy Book and the Pop Insider, and that’s just one highlight of this three-day event filled with brand discovery, dealmaking, networking, trend hunting, and expert-led education. Read more…
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WiT Appoints 9 New Members to Board of Directors
Women in Toys, Licensing & Entertainment (WiT) has a new board of directors. The global nonprofit organization and the toy industry’s voice for the advancement of women has elected nine new members, each of whom brings a unique perspective and a drive to deliver on the WiT mission to advance women through leadership, opportunity, and education. Read more…
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The Ghouls Return as Monster High Creeps Back into Walmart
The new line of Monster High Reproduction Dolls is inspired by four of the original ghouls from the 2010 launch of the brand. Draculaura, Frankie Stein, Clawdeen Wolf, and Lagoona Blue are 12-inch, articulated fashion dolls for kids ages 6 and up. Read more…
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MGA Entertainment Introduces Rainbow High’s Most Diverse Collection
This line is part of MGA Entertainment’s larger effort to promote representation and self-expression. By introducing characters with a wide range of skin tones and appearances, the Rainbow High dolls offer a unique opportunity for kids to identify themselves in their dolls. Read more…
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Moose Toys, Universal Ink Agreement for ‘Trolls’ Collectibles
Moose Toys is the latest company to make plans for a visit to Troll Village. The company behind Heroes of Goo Jit Zu and Magic Mixies inked a multiyear deal with Universal Brand Development to create a range of collectible figures inspired by DreamWorks Animation’s Trolls franchise. Read more…
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BBC Studios Expands International Licensing Program for Bluey
Bluey is getting a big push across international markets. BBC Studios expands its licensing program for the hit preschool series with 10 new partnerships and renewal deals in the U.S. and Canada alongside new licensing agents to tackle the Latin American market in Brazil and South and Central America. Read more…
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Exclusive: Phone Home for The Noble Collection's E.T. 40th Anniversary Line
To celebrate 40 years of one of the most iconic aliens in cinema history, The Noble Collection is collaborating with NBCUniversal for an extraordinary E.T. The Extra-Terrestrial 40th Anniversary Collection. The lineup features a total of 11 items inspired by the gentle alien. Read more…
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Beyblade Spins into TikTok from ADK Emotions NY
TikTokers are about to “Let it rip!” ADK Emotions NY launched an official Beyblade TikTok channel as part of its growing digital ecosystem that spans all major social networks. The new channel features archival clips and looks at new Hasbro toys. Read more…
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Stan Lee Returns to Marvel Studios with 20-Year Deal with Genius Brands International
The late Stan Lee is headed back to the Marvel universe. Stan Lee Universe, a venture from Genius Brands International and POW! Entertainment, inked a 20-year deal with The Walt Disney Co. through which the likeness of the comic industry legend will be used in feature films, TV productions, theme park attractions, and other projects. Read more…
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Snorble Preps to Launch Lullaboo Studios
Snorble Inc. — the company behind the forthcoming Snorble intelligent buddy that helps kids and families develop healthy habits and bedtime routines — is extending its reach with the opening of Lullaboo Studios. The new effort looks to reimagine storytelling using new technology. Read more…
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Carlin West Agency Brings Hatsune Miku to the Physical World with New Partnerships
CWA is extending the Hatsune Miku brand with partnerships in the following product categories: apparel, consumables, room décor, and more with FYE; accessories and drinkware with Abysse America; and footwear and trading card partners to be announced. Read more…
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WildBrain CPLG, HarperCollins Ink Licensing Deal for Carmen Sandiego, The Oregon Trail, and More
Ahead of Licensing Expo, WildBrain CPLG has added worldwide licensing and merchandising rights for various HarperCollins Productions properties, including Carmen Sandiego, The Oregon Trail, and Pretzel and the Puppies to its roster. The company plans to extend them into toys, games, and beyond. Read more…
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Super7, Disney Team up for Lightyear Early Enlistment Bundle
In celebration of Disney and Pixar’s upcoming Buzz Lightyear origin story movie Lightyear, Super7 has unveiled the Lightyear Early Enlistment Bundle. This limited-edition set features four ReAction figures of characters from the movie atop a film-inspired base. Read more…
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Celebrate 10 Years of ‘Subway Surfers’ with a Super Runner Fan Competition
This year marks 10 years since Subway Surfers hit the ground running in the app store. To celebrate more than three billion downloads, SYBO Games is launching a fan competition and fun visual changes to the game. Read more…
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United Smile Named Global Master Toy Licensee for Cyber Group Studios’ ‘Gigantosaurus’
Under the new deal, United Smile will develop and introduce an assortment of Gigantosaurus merchandise, including a range of plush, figures, playsets, and vehicles for kids ages 3 and up. The new line will hit retail in the U.S. next year. Read more…
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Cartoon Saloon Signs New Licensing Partners for ‘Irish Folklore Trilogy’
Created and directed by Cartoon Saloon co-founder Tomm Moore, the trilogy includes three Academy Award-nominated feature films: WolfWalkers, Song of the Sea, and The Secret of Kells. A licensing program spanning multiple categories is being developed. Read more…
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ICTI Ethical Toy Program Launches New Environmental Assessment
The ICTI Ethical Toy Program (IETP) has launched an Environmental Assessment (EA) Module to facilitate climate change action for the global supply chain. The EA is a quick and cost-effective solution that companies can use to gain oversight of their environmental impacts. Read more…
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Talkin’ Toys: Creative Kids Helps Kids Unleash their Creativity with Sensory Toys
The Toy Book sat down with Daniel DeLapa, chief marketing officer for Creative Kids, to hear about the brand’s collaborations and its new line of sensory toys. Read more…
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Talkin' Toys: GPI Is Here to Help
The Toy Book caught up with David Blanchard, vice president of business development at GPI, about the company’s history, how companies can prevent themselves from spreading too thin, and the services it provides to its clients. Read more…
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Exclusive: How Hasbro Is Using Today’s Trends and Nostalgia for a Bright Future
In this Licensing Expo preview, Global Licensing Group’s Anna Knight chats with Casey Collins, head of global licensed consumer products at Hasbro. Read more…
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Exclusive: How Licensing Morphed The Lumistella Co. into a Global Phenomenon
In this Licensing Expo preview, Global Licensing Group’s Anna Knight chats with Christa Pitts, co-CEO of The Lumistella Co., the company behind The Elf on the Shelf. Read more…
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Retail Sales Grow Despite Inflation, NRF Says
Are consumers already becoming accustomed to inflation? Despite some of the highest prices in decades, the overall take at the cash register still spiked in April, according to both the National Retail Federation (NRF) and the U.S. Census Bureau. Read more…
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Paramount Consumer Products Welcomes Dan Cook as Senior Vice President of Global E-Commerce
In his new role, the former Walmart and Unilever executive will be tasked with leading strategy and operations for Paramount Consumer Products’ e-commerce growth through omnichannel, pure-play, and third-party retailers. Read more…
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Funko Taps Rich Paul to Join Board of Directors
Paul, a music and sports industry veteran, also serves on the boards of Klutch Sports Group, United Talent Agency, and Coliseum Acquisition Corporation. Read more…
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MGA Entertainment Names Mindy Puente-Escalera Senior Vice President of Global Licensing
In her new role, the former Disney executive will develop a strategic plan to grow MGAE’s licensing efforts across all of its brands, including L.O.L. Surprise!, Little Tikes, Bratz, and more. Read more…
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Spin Master Names Michael Butcher General Manager of North America
In his new role, the former LEGO executive is tasked with driving Spin Master‘s toy business while delivering sales plans and executing local marketing efforts to align with the company’s goals for toy growth and overall revenue. Read more…
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Victoria Lozano, Warren Schorr Adopt New Responsibilities as Part of Crayola Reorganization
In an effort to bolster kids’ entertainment content and location-based experiences, Crayola has begun an internal reorganization. Lozano, Crayola’s executive vice president of marketing communications and digital strategy, will add content development to her responsibilities. Schorr has been promoted to senior vice president business development, global licensing and experiences. Read more…
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USAopoly Founder Dane Chapin Returns as CEO to Lead The Op
Founder Dane Chapin has returned to the lead The Op as CEO after pursuing other ventures for a number of years. As part of his return, Chapin plans to drive The Op to become “a broader family entertainment company” by expanding beyond board games and puzzles. Read more…
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Bravado, Epic Rights Combine Licensing Roster, Tap Lisa Streff to Head
Epic Rights’ senior vice president of global licensing, Lisa Streff will oversee the global licensing strategies for the combined rosters of Bravado and Epic Rights under Universal Music Group. Read more…
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