Lorenda Rae Audio
Owner: Lorenda Rae
KW: Tell us about your business.
LR: Well, I have varying aspects to my business. My voice is my business. I use my voice to share the gospel and words of hope and encouragement and I also use my voice for commercials and other voice-over projects and also use my voice to help others who are coming out of abusive situations. I have been in the radio and voice-over business for 30 years and have hosted everything from dance/pop to country to Christian Radio. I have recorded thousands of commercials ranging from skin-tightening treatments to car dealerships to fast-food restaurants. As well as voiceovers for websites and phone prompts. Basically, anything that needs a voice added to it I can do right out of my house whether it be commercials or even radio shows.
I also am just starting to put together my blog on my website where I will share many words of hope and hope to put some of them into book form at some point. Regarding my voiceovers, sometimes have people hire me directly to do their voice-over or sometimes through an agency and I’ve had businesses over the years refer me to their other business friends to record their voice-over.
KW: Who is your target customer?
LR: My current target radio audience is people who want to be uplifted and encouraged. People who are looking for hope and a brighter future ahead. My goal is to daily help someone look past their struggles or pain and redirect it to finding the joy in life and the hope we have in Christ… and to remind them how important they are.
Another target audience for me is people who have lived in abuse. After years of being trapped in abuse myself and keeping my voice silent and never being able to speak up for myself, I hope to help be a voice in the darkness for others who are also either wanting out of abuse or trying to shake the trauma left behind from abuse and to remind them that THEIR voice matters and THEY matter and that we ALL have value and worth in this world. As a survivor of abuse myself - it can be a very lonely world as we keep silent about it and we are afraid to speak out. We have to relearn who we are and how to stand on our own two feet. 30 years
KW: What has been the greatest impact of COVID-19 on your business?
LR: Working from home more. Normally I do a lot of public appearances, which has come to a halt.
KW: What are one or two actions you’ve taken to make a difference?
LR: I am now set up to be able to do radio and voiceovers right from my house. Using Zoom more often. I’m working on my website to get the word out more about voiceovers. One of my actions has been to look to God to lead and guide my decisions. We can get frustrated when we are looking to please other people. I am not sure any of us can actually make every single person happy with what we do. But what we can do, is make an honest humble effort every day to seek what is right and good for our clients, for our audience, and ourselves. Putting ourselves in their shoes and being vulnerable to offer that quiet confidence to our clients. Giving our best foot forward and a willingness and eagerness to be generous with our gifts.
I work in trying to reach hearts and in that, I have to search my own. It isn’t always easy but daily I have to sit and spend time thinking - what I am thinking and feeling today - what could others be thinking and feeling today? What are words of hope I could share with someone today? Something I have been working on for a while is my website where I will be sharing my audio demos and my words of encouragement and also sharing words of hope for those who have come out of abuse. I am also on the board for the WHEN Network, Women’s Healing and Empowerment Network, which brings healing to women, men, and young people who have experienced the trauma of abuse in their lives.
KW: What is a mistake you’ve made along the way that other people can learn from?
LR: A big thing for me used to be negative self-talk and feeling like nobody wanted to hear what I have to say. It is our worst enemy. Getting to where I could feel fearlessness and just being able to do it has really helped. Being self-motivated and knowing no one else is going to do it for you is important. Figure out your goals and stay focused on them. I have learned so much about myself over the years. One thing about being an independent contractor is you have to be self-motivated and your own cheerleader. There will always be people out there trying to knock you down and hold you back and yet you have to keep looking toward your goal - whatever that might be for you.
KW: What is inspiring to you today?
LR: What’s really inspiring to me is other people. After I came out of my shell and looked around, now I get to interview and associate with so many wonderful people. There are so many great people even in Spokane that are great people and so kind. I get to see the best of people and I feel like I’m right in the middle of that What inspires me is other people. When we look around us, there are some amazing people around us with so many talents and skills. So much heart and such a willingness to be kind. When we look to the best side of people and the best side of this world - we will find it and it finds us…and it inspires me knowing I am right in the middle of it and I get to learn from these amazing people and laugh with them and hear them share their hearts and knowing that when people team up together for good - great things can happen.
OFFER: MY special offer would be to anyone looking for a voice-over of any kind I would love to be a part of their next project and my services include not just the voice-over but also the full audio production as well.
Or I am also happy to come share my story of overcoming abuse and negative self-talk and fear whether it be one on one with someone or at their church or other groups.
I also encourage you to go to lorendarae.com for more hope and encouragement and I just launched it so it will be growing over time.
Lorenda Rae Audio
Owner: Lorenda Rae
509-869-1972
www.lorendarae.com
By Kendra Wiiest
