We’re weeks away from the 2020 Presidential Election, and if there was any doubt, the presidential debate made it crystal clear: our country is undeniably divided.
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This division increases the awareness and scrutiny of the language we use. What you say—and how you say it—reflects on your leadership and organization. Internal and external stakeholders want to know what companies and their leadership stand for. Do you address politics and lightning-rod subjects? If so, how? It’s important that C-suite, communications and human resources align to strike the appropriate balance for their company’s unique culture and mission.
There are no easy answers. Sandy recently sat down (virtually, of course) with University Business to discuss all things crisis, including her 10 tips on how to communicate well during a crisis. The article focused on higher ed, but the same principles apply across industries—and are especially relevant during this chaotic election season.
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WELCOME NEW & RETURNING CLIENTS
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MEDIA COVERAGE & GREAT READS
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We’re proud to amplify our clients’ voices and perspectives across local, regional and national media platforms.
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The Commonwealth Institute's op-ed Four CEOs: Close the gender leadership gap, by Joanne Hilferty, president and CEO, Morgan Memorial Goodwill; David Long, chairman, president and CEO, Liberty Mutual; Corey Thomas, chairman and CEO, Rapid7; and Tracey Zhen, president, Zipcar, ran in the BBJ.
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FALL 2020 TIS THE SEASON FOR VIRTUAL EVENTS
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Since the pandemic tipped the world of events on its axis, we’ve been nonstop rebooking, reinventing and pivoting events to virtual experiences—from annual meetings and fundraisers to large scale multi-day conferences and tradeshows. We’ve already kicked off a very busy fall season.
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BOSTON
Sandy is moderating The Boston Arts Academy Foundation Zoom webinar Race, Art & Hope: A Conversation on October 13. This frank discussion will address racism and social inequality, how we can confront these challenges, and the role of art as a catalyst for change and hope. Sandy is excited to dig into the topic with business leaders Lee Pelton, president, Emerson College and Chair, Boston Arts Academy (BAA) Foundation Board; Jeff Rosica, president and CEO, Avid Technologies and BAA Foundation Board member; and Valerie Becker-Nogueira, marketing consultant for artists and entrepreneurs and Chair, BAA Alumni Board and Network. Read panelist bios and register.
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ATLANTA
We continue to expand our footprint in the Southeast from our Atlanta office where we’ve managed communications challenges and opportunities around COVID-19 reopening plans, organizational restructuring initiatives, social media incidents, and racial equity and social justice issues for education, technology, real estate, professional services, and corporate clients in Alabama, Colorado, Florida, Georgia, Kentucky, North Carolina, South Carolina and Virginia.
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Castle and Three Box will also present at the PRGN Fall Conference to provide a model for our 50+ member firms. What is PRGN? We’re a connected network of hand-selected public relations firms servicing key markets around the world. PRGN agencies offer the “boots-on-the-ground” savvy of a local PR agency, yet on a global scale.
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The Castle Group 2020 Issue 03
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